Experience

MadKudu
• United States
• Software Development
• 1 - 100 Employee
• Senior Product Marketing Manager

  • Feb 2023 - Present


Chili Piper

• United States
• Software Development
• 100 - 200 Employee

• Senior Director of GTM

  • Sep 2022 - Dec 2022

  Chili Piper is the leading inbound conversion software, used by top B2B revenue teams like Intuit, Twilio, Spotify, and Gong.We’re on a journey to build the best company to work for and to work with while trying to make the world a better place. Our team is distributed around more than 160 cities and 35 countries around the world. Join the movement!

• Director of Product Marketing

  • Jan 2022 - Sep 2022

• Senior Product Marketing Manager

  • May 2021 - Jan 2022

• Senior Content Marketing Manager

  • Nov 2020 - May 2021



Fit Small Business

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Director of Content

  • Jun 2018 - Aug 2020

  • Increased organic SEO traffic from 50,000 pageviews to 300,000 pageviews (500% increase) and revenue from $20,000 to $110,000 (450% increase) in 18 months• Managed a cross-functional team of editors, SEO marketers, and business development associates• Tracked overall content performance and website KPIs such as traffic, conversions and rankings weekly to identify the biggest opportunities for growth• Created reviews content runway quarterly; strategized which new software and service reviews to write, and which articles needed to be updated based on keyword research and current rankings• Worked with the conversion rate optimization (CRO) team to increase revenue per page by 50% Show less

• Editor, Reviews

  • Jul 2017 - Jun 2018

  • Hired and managed 12 writer and 2 editors who were responsible for creating reviews content• Conducted market research to better understand the audience and competitor landscape; used this information to develop the format for reviews on Fit Small Business• Looked at Hotjar, Google Analytics and our internal reports to understand how effective the content was at achieving its goal of helping readers find the right software for their needs

• Marketing Writer

  • Aug 2016 - Jul 2017

  • Researched and developed content for helping small businesses effectively market on a budget• Ranked multiple articles #1 on Google’s search engine results page; including ranking #1 for “how to advertise on Google”



Columbia Books & Information Services

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing and Sales Associate

  • Aug 2014 - Aug 2016

  • Created and implemented marketing strategy for 20+ B2B products • Promoted products through multiple channels including email and direct mail campaigns, social media activity, Google AdWords, and event sponsorships • Tackled specialty projects such as overhauling awards contest, transitioning to new email marketing platform, and observing and streamlining out of date processes • Targeted new clients and nurtured long-standing relationships in order to understand customers’ needs; boosted sales of custom data and mailing lists in 2015 by 43% from the previous year Show less