Maria Magdalena Pavia

Digital Marketing Manager at BallereTTe
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
IT
Languages
  • English Full professional proficiency
  • Italian Full professional proficiency
  • Spanish Native or bilingual proficiency
  • French Elementary proficiency
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Natalia Soledad Paredes

Trabajar con Magdalena y tenerla como "dupla", es altamente recomendable. Magdalena recibe y organiza los brief siempre planificando los tiempos de entrega y objetivos. Juntas compartimos también el área de creatividad y hemos logrado crecer profesionalmente. Es muy compañera y atenta a las solicitudes que surgen a último momento.!!

Paola Cela

Tuve la oportunidad de compartir varios proyectos con Magdalena y puedo asegurar que es sumamente profesional, comprometida y entusiasta con su trabajo. Siempre con la mejor predisposición para trabajar en equipo y aprender. Fue muy grato trabajar junto a ella, ya que además es una excelente persona.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Google Analytics Essential Training
    LinkedIn
    Nov, 2016
    - Nov, 2024
  • Remarketing with AdWords and Analytics
    LinkedIn
    Nov, 2016
    - Nov, 2024
  • SEO Tools Fundamentals
    LinkedIn
    Nov, 2016
    - Nov, 2024
  • Advanced Facebook Advertising
    LinkedIn
    Oct, 2016
    - Nov, 2024
  • Affiliate Marketing for Advertisers
    LinkedIn
    Oct, 2016
    - Nov, 2024
  • Facebook Advertising Fundamentals
    LinkedIn
    Oct, 2016
    - Nov, 2024
  • Google AdWords Essential Training
    LinkedIn
    Oct, 2016
    - Nov, 2024
  • Social Media Marketing for Small Business
    LinkedIn
    Oct, 2016
    - Nov, 2024
  • Social Media Marketing with Facebook and Twitter
    LinkedIn
    Oct, 2016
    - Nov, 2024

Experience

  • BallereTTe
    • Italy
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2019 - Present

      Management and coordination of the Digital Marketing team. Development of digital strategy and marketing activities, social media and advertising campaigns. Budget management for global markets. Project management leader for Web analytics, SEO, CRM and Marketing Automation. Creation of customer Journeys and email marketing automation. E-commerce site and content optimization with focus on UX/UI working closely with tech partners. Media planning and buying of Social, SEM, Display, Shopping, Video campaigns on Google Ads and Facebook Ads implementing full funnel strategy: brand awareness, consideration and performance. Reporting and daily monitoring of KPIs and results. Marketplaces strategy development for Italy, France, Germany, Spain and US markets. Implementation and follow up of integration with channels, product feeds, product publication and go live. Logistics management for e-commerce and relationship with carriers. Coordination of the internal Customer Care and Logistics team. Team working and collaboration with internal teams: Product, Sales and Finance; with a focus on results, guided by dynamism and relational skills, strong spirit of initiative and problem solving. Show less

  • D-go
    • Italy
    • Advertising Services
    • 1 - 100 Employee
    • Campaign Manager
      • May 2013 - Oct 2019

      Digital campaign management with UX/UI focus for creatives and sites development. Media planning and business proposal for clients. Implementation, tracking and daily monitoring of KPIs and ROI analysis. Marketing team coordination for Italy and LATAM. Media buying on Google, Facebook, Programmatic and Affiliation campaigns. Budget and investment follow up. Digital campaign management with UX/UI focus for creatives and sites development. Media planning and business proposal for clients. Implementation, tracking and daily monitoring of KPIs and ROI analysis. Marketing team coordination for Italy and LATAM. Media buying on Google, Facebook, Programmatic and Affiliation campaigns. Budget and investment follow up.

  • Diversey
    • United States
    • Chemical Manufacturing
    • 700 & Above Employee
    • Communication and Marketing Latin America.
      • Sep 2009 - Jan 2013

      Marketing communications planning, development and implementation for Sales Force. Media planning, brief and events organization. Trade marketing activities support. Corporate brand migration support. Marketing communications planning, development and implementation for Sales Force. Media planning, brief and events organization. Trade marketing activities support. Corporate brand migration support.

  • BAT
    • United Kingdom
    • Tobacco Manufacturing
    • 700 & Above Employee
    • Internal Communication and Corporate Social Responsibility
      • Jan 2008 - Sep 2009

      Development and implementation of internal channels and campaigns. Brief and advertising agency coordination. Content writing for house organ, Intranet and other internal channels. CSR initiatives, Voluntary Program and networking support. Development and implementation of internal channels and campaigns. Brief and advertising agency coordination. Content writing for house organ, Intranet and other internal channels. CSR initiatives, Voluntary Program and networking support.

  • DG Entertainment
    • Argentina
    • Entertainment Providers
    • 1 - 100 Employee
    • Commercial Assistant
      • Apr 2007 - Jan 2008

      Radio spots advertising coordination and barter. Music shows and theatre events production assistant and organization. Sponsors administration. Radio spots advertising coordination and barter. Music shows and theatre events production assistant and organization. Sponsors administration.

  • ArcelorMittal Acindar
    • Argentina
    • Mining
    • 700 & Above Employee
    • Manager Assistant
      • Jan 2007 - Apr 2007

      Manager Assistant for Commercial and Marketing managers. Customer service. Manager Assistant for Commercial and Marketing managers. Customer service.

Education

  • Universidad de Buenos Aires
    Master Degree in Social Communication, Orientación en Opinión Pública y Publicidad.
    2001 - 2012
  • Instituto Paula Montal
    Primary and Secondary School

Community

You need to have a working account to view this content. Click here to join now