Magdalena Prucnal
Media Manager at Initiative Poland- Claim this Profile
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Topline Score
Bio
Maciej Badowski
Magda proved to be a professional and reliable specialist to work with. I found her as a person with great experience as well as deep knowledge of business solutions. She is ambitious, dedicated, methodical, and very capable. She showed a high level of deal with difficult situations. Likewise, she is a great coordinator and independent expert. She was a valuable contributor to our projects on account of her mature approach to her responsibilities. She always takes care of the tasks. I could always rely upon to get the job done. Magda is a trustworthy person and I absolutely would recommend her for cooperation.
Marta Rosolowska
Although I was working with Magda only for six months, her proactive attitude and willingness to learn was visible from the very first day. Being an analytical mind with a creative outlook on life, Magda always looks for solutions and takes upon different perspectives easily, as a result, she delivers out-of-the-box ideas that she gladly shares with her colleagues. However, what makes her stand out the most is her meticulous approach to project management. She’s dedicated and well-organized. During our cooperation, I’ve assigned multiple projects to her and she delivered most of them beyond expectations. From my experience, Magda is a fast learner who persistently and deliberately steps out of her comfort zone to get engaged in a miscellany of activities, often out of her scope. I have no doubt that with her can-do attitude and a dash of curiosity, Magda will make a valuable part of any team she joins. But if I was about to recommend her, I would not narrow my focus only to her professional experience, since there’s more beyond that - she’s an amazing, reliable, and kind person, a colleague we all wish to have in our team.
Maciej Badowski
Magda proved to be a professional and reliable specialist to work with. I found her as a person with great experience as well as deep knowledge of business solutions. She is ambitious, dedicated, methodical, and very capable. She showed a high level of deal with difficult situations. Likewise, she is a great coordinator and independent expert. She was a valuable contributor to our projects on account of her mature approach to her responsibilities. She always takes care of the tasks. I could always rely upon to get the job done. Magda is a trustworthy person and I absolutely would recommend her for cooperation.
Marta Rosolowska
Although I was working with Magda only for six months, her proactive attitude and willingness to learn was visible from the very first day. Being an analytical mind with a creative outlook on life, Magda always looks for solutions and takes upon different perspectives easily, as a result, she delivers out-of-the-box ideas that she gladly shares with her colleagues. However, what makes her stand out the most is her meticulous approach to project management. She’s dedicated and well-organized. During our cooperation, I’ve assigned multiple projects to her and she delivered most of them beyond expectations. From my experience, Magda is a fast learner who persistently and deliberately steps out of her comfort zone to get engaged in a miscellany of activities, often out of her scope. I have no doubt that with her can-do attitude and a dash of curiosity, Magda will make a valuable part of any team she joins. But if I was about to recommend her, I would not narrow my focus only to her professional experience, since there’s more beyond that - she’s an amazing, reliable, and kind person, a colleague we all wish to have in our team.
Maciej Badowski
Magda proved to be a professional and reliable specialist to work with. I found her as a person with great experience as well as deep knowledge of business solutions. She is ambitious, dedicated, methodical, and very capable. She showed a high level of deal with difficult situations. Likewise, she is a great coordinator and independent expert. She was a valuable contributor to our projects on account of her mature approach to her responsibilities. She always takes care of the tasks. I could always rely upon to get the job done. Magda is a trustworthy person and I absolutely would recommend her for cooperation.
Marta Rosolowska
Although I was working with Magda only for six months, her proactive attitude and willingness to learn was visible from the very first day. Being an analytical mind with a creative outlook on life, Magda always looks for solutions and takes upon different perspectives easily, as a result, she delivers out-of-the-box ideas that she gladly shares with her colleagues. However, what makes her stand out the most is her meticulous approach to project management. She’s dedicated and well-organized. During our cooperation, I’ve assigned multiple projects to her and she delivered most of them beyond expectations. From my experience, Magda is a fast learner who persistently and deliberately steps out of her comfort zone to get engaged in a miscellany of activities, often out of her scope. I have no doubt that with her can-do attitude and a dash of curiosity, Magda will make a valuable part of any team she joins. But if I was about to recommend her, I would not narrow my focus only to her professional experience, since there’s more beyond that - she’s an amazing, reliable, and kind person, a colleague we all wish to have in our team.
Maciej Badowski
Magda proved to be a professional and reliable specialist to work with. I found her as a person with great experience as well as deep knowledge of business solutions. She is ambitious, dedicated, methodical, and very capable. She showed a high level of deal with difficult situations. Likewise, she is a great coordinator and independent expert. She was a valuable contributor to our projects on account of her mature approach to her responsibilities. She always takes care of the tasks. I could always rely upon to get the job done. Magda is a trustworthy person and I absolutely would recommend her for cooperation.
Marta Rosolowska
Although I was working with Magda only for six months, her proactive attitude and willingness to learn was visible from the very first day. Being an analytical mind with a creative outlook on life, Magda always looks for solutions and takes upon different perspectives easily, as a result, she delivers out-of-the-box ideas that she gladly shares with her colleagues. However, what makes her stand out the most is her meticulous approach to project management. She’s dedicated and well-organized. During our cooperation, I’ve assigned multiple projects to her and she delivered most of them beyond expectations. From my experience, Magda is a fast learner who persistently and deliberately steps out of her comfort zone to get engaged in a miscellany of activities, often out of her scope. I have no doubt that with her can-do attitude and a dash of curiosity, Magda will make a valuable part of any team she joins. But if I was about to recommend her, I would not narrow my focus only to her professional experience, since there’s more beyond that - she’s an amazing, reliable, and kind person, a colleague we all wish to have in our team.
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Credentials
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DV Authentic Attention™
DoubleVerifyFeb, 2023- Sep, 2024 -
Programmatic Solutions
DoubleVerifyFeb, 2023- Sep, 2024 -
Social Solutions
DoubleVerifyFeb, 2023- Sep, 2024 -
Tag Generator
DoubleVerifyFeb, 2023- Sep, 2024 -
ABC TikToka
TikTok for BusinessJan, 2023- Sep, 2024 -
DV Pinnacle
DoubleVerifyJan, 2023- Sep, 2024 -
IQ Blueprint
DoubleVerifyJan, 2023- Sep, 2024 -
Quality Analytics
DoubleVerifyJan, 2023- Sep, 2024 -
TikTok Academy 2021
TikTokJun, 2021- Sep, 2024 -
DIMAQ Professional
IAB PolskaDec, 2019- Sep, 2024 -
Amazon Advertising Campaign Planning Certification
AmazonSep, 2022- Sep, 2024 -
Amazon Advertising Foundations Certification
AmazonSep, 2022- Sep, 2024 -
Amazon Advertising Foundations Certification
AmazonMay, 2021- Sep, 2024 -
Amazon Retail for Advertisers Certification
AmazonMay, 2021- Sep, 2024 -
Sponsored Ads Foundations Certification
AmazonMay, 2021- Sep, 2024 -
Google Ads Display Certification
GoogleMay, 2020- Sep, 2024 -
Google Ads Search Certification
GoogleMay, 2020- Sep, 2024 -
Google Ads Video Certification
GoogleMay, 2020- Sep, 2024 -
Shopping ads Certification
GoogleMay, 2020- Sep, 2024
Experience
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Initiative Poland
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Poland
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Advertising Services
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1 - 100 Employee
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Media Manager
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Apr 2023 - Present
• Dedicated to leveraging individual competencies and strengths that result in enhanced team collaboration, performance and personal growth. • Overseeing project schedules, budgets, and deliverables. Crafting holistic online and offline media strategies meticulously aligned with overarching marketing objectives, financial constraints, and human resources.• Building and nurturing robust client relationships by prioritizing transparent communication, regular updates, and the delivery of comprehensive performance reports to foster client trust and long-term collaboration. Ensuring that our strategies align seamlessly.• Analysis and Coordination of cross-media synergy to amplify the effectiveness of marketing communications. Vigilantly monitoring expenditures and resource allocation, ensuring optimal utilization of resources to maximize campaign success.• In-depth performance analysis, closely monitoring key performance indicators (KPIs), offering actionable insights, and delivering detailed reports on campaign results and industry trends. Show less
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Senior Digital Specialist
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Jan 2022 - Mar 2023
• Launch a new client on the PL market - Amazon. Carrying out the client implementation and cooperation process with other teams in the agency.• Constant contact with global teams – implementation of the respective global strategies and guidelines for market creative impactful plan.• Project management, coordination, supervision of the media teams. • Actively contributing to strategic media planning & post campaign analysis against agreed KPI’s.• Working with confidential campaigns, taking care of securing content, strict monitoring of suppliers work.• Problem-solving; able to critically and actively analyze situations, spot possible concerns and present viable solutions.• Preparing audit and cost valuation processes. Show less
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Digital Specialist
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Feb 2021 - Dec 2021
• Leading digital campaigns by cooperating with experts responsible for SEM, Paid Social, Display, Programmatic, Rich Media, E-mail, Affiliate, Content. • Supervising, planning and buying media for targeted campaigns based on CRM.• Implementing innovations through test & learn activities and cross-media tactics, providing tests A/B.• Manage and track project budgets to ensure effective deployment and spend in line with budget.• Measuring, analyzing, and reporting performance and effectiveness of all digital campaigns.• Identifying and recommending non-standards, growth & optimization opportunities. Show less
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Spark Foundry
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United States
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Advertising Services
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700 & Above Employee
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Junior Communications Planner
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Sep 2019 - Jan 2021
• Mutli-task, prioritize with multiple projects and clients with different timelines and deliverables.• Develop and maintain relationship with industry partners such as clients, publishers, media vendors and creatives agencies. • Coordinating and supervising the media teams (incl. Social, Programmatic, Rich Media, Trafficking, etc.)• Creating business analyzes and the constant monitoring of competitors' activities.• Brainstorming moderator.
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Media Assistant
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Dec 2018 - Aug 2019
• Preparation: flowchart, media plan, buying brief, mid-buy, post-buy, production plan. • Campaign planning & buying: Online + Offline.• Develop campaigns that align with advertiser's KPIs.• Analyze campaigns data and implement timely optimizations. • Accounting of costs of marketing campaigns and preparing of financial reports.
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Education
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Uniwersytet Warszawski
Master's degree, Business, Management, Marketing -
ALCC American Language in New York
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Politechnika Rzeszowska im. Ignacego Łukasiewicza
Bachelor's degree, Business, Management, Marketing