Marketing Manager

• May 2023 - Present

Brand Manager

• 2022 - May 2023

Developing strategies for brands (viGO! & P.L.) and new product launches within the brand. Planning and executing the marketing budget. Conducting advertising campaigns and promotions to increase sales effectiveness and brand recognition. Developing communication strategies with the markets. Monitoring and analyzing market data and researching the market due to customer needs. Developing strategies for brands (viGO! & P.L.) and new product launches within the brand. Planning and executing the marketing budget. Conducting advertising campaigns and promotions to increase sales effectiveness and brand recognition. Developing communication strategies with the markets. Monitoring and analyzing market data and researching the market due to customer needs.

Marketing Coordinator

• Feb 2020 - Jul 2022

Developing and coordinating marketing actions supporting sales increase. Developing marketing activities through research, strategic planning, and implementation. Coordinating new product implementation and commercialization (i.e. Innovative technology SBRmad PREESTIGE, HYBRID Separators). Trade Fairs, event organization in Poland and abroad (WOD-KAN, IFAT Munich) Providing market intelligence and competitive analyses. Developing promotional and informational materials. Coordinating implementation e-marketing tools and presence brands in the Internet (i.e.New web site pl/eng www.delfin-polska.pl) Show less

Freelance Marketing Consultant

• Nov 2018 - Jan 2020

Marketing/PR/HR Marketing/PR/HR

Marketing Manager

• Feb 2017 - Oct 2018

Responsible for managing the marketing department (4 marketing specialists).Ekoplon brands management (Ekolist, Maximus, Nitrospeed, Forte, Protan, Supermix, Ekomi x, Ekoplon Pasze): ensure brands' unique characteristics, create competitive advantages, and monitor competitive brands.Developing go-to-market strategies and marketing plans for products on given markets: animal feeding, and agrochemicals.Creating and implementing marketing programs (loyalty schemes), promotions, and contests designed to move products through the sales circle dedicated to distributors and farmers.Planing and executing e-marketing strategies: SEM, SEO: Adwords, GDN, Re-marketing), Social Media: FB, YT, Leading marketing projects, i.e. digital, video production, and incentive events organization. Show less

PR&CSR Manager

• 2015 - Feb 2017

Development and implementation of the Ekoplon Corporate Social Responsibility Strategy - awarded with an internal company distinction for the successful project implementation

Marketing Manager - Agrochemicals

• 2010 - 2015

Marketing Coordinator

• 2007 - 2010

Demand planning – prepare sales forecasts based on market requirements. Portfolio management of abrasive materials: map the portfolio, group the products by profitability, and identify the biggest potential, CGM accountability. Price calculation & price management: prepare prices for new products; monitor the pricing of existing items. Prepare short and long term marketing programs and lead their implementation. Lead and coordinate projects of the new product implementation and go-to-market strategies. Show less

Marketing Coordinator

• 1999 - 2007

Design and submit the value proposition for customers (products, services, partnerships, distribution/delivery, pricing, branding, communications, etc), and coordinate its implementation. Coordinate customer satisfaction measurements based on the CSI method. Coordinate extensive market research such as surveys on buyers’ preferences, and brand awareness. Design and coordinate event and incentive programs for customers, seminars, and conferences for universities and government authorities to promote brand awareness and build strong relationships. Show less