Experience

heycar

• Germany
• Software Development
• 200 - 300 Employee

• Head of Commercial at heycar Group (Global)

  • Mar 2023 - Present

  I take pride in creating a global multi-market commercial strategy for B2C e-commerce and Lead generation marketplace that maximizes revenue through impactful marketing, business development, and product initiatives. • My role involves aligning all functions within the organization to achieve our strategic commercial objectives, making cross-functional decisions, and evaluating their implementation to ensure heycar reaches its short- and long-term goals.• I am responsible for defining and driving tactical key growth initiatives, leading cross-functional teams in their execution. Additionally, I actively drive projects focused on increasing unit profitability, carefully balancing revenue growth and cost optimization.• I collaborate closely with senior management, Product + Tech, and Business teams, I play a key role in determining and shaping the company's Objectives and Key Results (OKRs). These OKRs serve as guiding principles based on our collective agreements, enabling us to stay focused and achieve remarkable results. Show less

• Head of Marketing at heycar Group (Global)

  • Aug 2021 - Feb 2023

  • I successfully built and led an international, centralized marketing team consisting of experts in Brand and Communication, Performance, SEO, CRM, and Mobile App. Skillfully managed a team of 13 professionals, fostering a collaborative and high-performing environment.• I played a pivotal role in the strategic expansion of the company into new markets such as France, Netherlands, and Spain. I developed comprehensive global marketing strategy, tactics, and guidelines, ensuring consistent implementation across Europe, thus driving brand awareness and market penetration.• I demonstrated exceptional strategic acumen by taking ownership of the marketing strategy and budget for new markets, effectively allocating resources to maximize impact and ROI.• I led transformation management efforts, orchestrating the transition from a fully localized organization to a centralized structure. Collaborated closely with Product and Tech teams, particularly in the Martech area, to streamline processes, enhance efficiency, and align marketing efforts with the overall business objectives. Show less

• Senior Marketing Manager at heycar Group

  • Apr 2020 - Jul 2021

  • I led the successful marketing roll-out of new markets, taking charge of the end-to-end Go-to-Market strategy and execution.• I achieved remarkable results by shaping and building the Marketing Mix, encompassing Paid Search, GDN, YouTube, Facebook, Affiliate, CRM, SEO, and PR.• I orchestrated the coordination of qualitative and quantitative AB testing to define value propositions and unique selling propositions (USPs).• I acted as an interim CMO during the initial stages of market entry, developing a comprehensive business case from a marketing perspective. Established Objectives and Key Results (OKRs), recruited local marketing teams, and collaborated with agencies to ensure successful market establishment. Show less



Finiata

• Germany
• Financial Services
• 1 - 100 Employee

• Senior Growth Marketing Manager

  • Nov 2019 - Mar 2020

  • As a Growth Hacking Project Lead, I was spearheading the development and implementation of a comprehensive Growth Hacking process while managing existing responsibilities.• I launched a strategic rapid experimentation roadmap to optimize the customer journey and enhance B2B customer acquisition for a SaaS product across the entire sales funnel.• I was focusing on improving key performance indicators (KPIs) including Cost per Acquisition (CPA), Conversion Rate (CVR), growth volume, and customer retention.• I played a key role in successful product and feature launches, ensuring their seamless integration into growth strategies.• I was preparing the organization for market expansion through meticulous planning, market analysis, and strategic initiatives.• I leveraged expertise in Growth Hacking, customer acquisition, and market expansion to drive impactful results and contribute to organizational growth. Show less

• Senior Marketing Manager

  • Jul 2018 - Oct 2019

  • I led online marketing initiatives as Project Lead, overseeing SEM, Paid Social, and Affiliate channels. I developed strategies and conducted analysis resulting in a remarkable 68.3% reduction in Cost per Acquisition (CPA).• I drove brand awareness building efforts by creating and executing impactful campaigns. Notably, I implemented a YouTube Brand awareness lift campaign in July 2019, resulting in a significant 4pp increase in brand awareness for Finiata.• I led web management initiatives in close collaboration with the UX team, overseeing two website relaunches that led to an impressive 128% increase in conversion rates.• I demonstrated strong budget management skills, ensuring efficient allocation of resources and optimal return on investment (ROI).• I managed the internal activities of a Marketing Intern and external relationships with three agencies, ensuring smooth collaboration and achievement of objectives.• I actively participated in cross-functional projects and Sprints, collaborating with Product, Sales, and Tech teams to drive cohesive and integrated initiatives.• I conducted customer feedback gathering through surveys and interviews, gathered valuable insights to inform marketing strategies and enhance customer experience.• I gained proficiency in handling simple HTML/CSS tasks to support web development needs. Show less

• Marketing Manager

  • Feb 2018 - Jun 2018

  As the B2B Marketing Lead, I took full responsibility for driving all B2B marketing activities with a strong focus on digital channels. Key areas of expertise and achievements include:• Performance Marketing: Led the strategy, execution, and optimization of SEM and Paid Social campaigns, ensuring maximum ROI and driving targeted customer acquisition.• Conversion Cost Optimization: Conducted AB testing on the website and acquisition channels to improve conversion rates. Successfully reduced Cost per Lead (CPL) by an impressive 52.5%, enhancing cost efficiency and driving higher quality leads.• Affiliate Marketing: Orchestrated a successful launch of the affiliate marketing channel, which currently accounts for 31% of total customer acquisition. Implemented effective strategies to drive partner engagement and maximize results.• CRM Management: Implemented and managed consumer lifecycle programs using platforms such as HubSpot and Intercom. Leveraged data-driven insights to enhance customer engagement, retention, and upsell opportunities.• Collaboration with Data Science Team: Worked closely with the Data Science team to leverage data analytics and build internal attribution models. This collaboration improved marketing decision-making, enabling more accurate measurement of marketing performance and optimization of campaigns.• Cross-functional Collaboration: Collaborated closely with Sales and Product teams to develop highly effective tools and optimize the conversion funnel. Ensured alignment between marketing efforts and overall business goals, driving growth and enhancing conversion rates. Show less



NIVEA Polska

• Poland
• Personal Care Product Manufacturing
• 200 - 300 Employee

• Brand Management Specialist

  • Oct 2016 - Jan 2018

  In my role as the manager overseeing the NIVEA Body & Hand categories, I held full responsibility for various critical areas, including:- ATL & BTL Activities: Led the planning and execution of both Above-the-Line (ATL) and Below-the-Line (BTL) marketing activities. This encompassed developing effective campaigns and communication strategies to enhance brand visibility and drive consumer engagement.- Brand Development: Successfully managed the strategy transition and preparation for the brand, ensuring its continued relevance in the market. Oversaw brand communication efforts, crafting compelling messaging and positioning that resonated with the target audience.- Market Trends Analysis and Competition Monitoring: Conducted thorough analysis of market trends and closely monitored competitor activities. This enabled proactive decision-making and the identification of opportunities for growth and differentiation.- Portfolio Management: Managed a diverse portfolio of over 30 SKUs within the NIVEA Body & Hand categories. Oversaw product lifecycle management, including optimizing product assortment, pricing strategies, and SKU rationalization.- Product Launches & Re-launches: Led cross-functional teams in successfully launching and re-launching products within the categories. This involved comprehensive project management, ensuring timely execution, and achieving set objectives.- Budget Management: Effectively managed the brand's budget, allocating resources strategically to drive maximum impact and achieve business objectives. Monitored spending, optimized investments, and ensured cost efficiencies. Show less

• Marketing & Sales, Blue Horizons Trainee

  • Jul 2015 - Sep 2016

  Succesfully completed 3-stages of Talent Development Programme at NIVEA-Blue Horizons Trainship.Stage #1:Hair Care & Styling Brand Marketing.Main responsibilities: - ATL&BTL activities - Brand development (strategy preparation, brand communication)- Market trends analysis and competition monitoring: Nielsen Answers, DunnHumby - Data tracking: ABR Sesta. - Preparing packshots, labels, artworks- Participating in multiple cross-functional projects and activationsStage #2:CSR & Digital Marketing:- support & coordination of owned & paid media activities- coordnation & cocreation of brand digital campaigns (SUN, LIP CARE)- cooperation with influencers- support & coordination of B2C loyalty programme: Moja NIVEA Club- content marketing- support of e-commerce activities- support of Social Media activities- leading CSR project- "Podwórko NIVEA na Plaży"- creation and coordination of event activities during 10 events in top10 resorts at Baltic coast- cooperation with agenciesStage #3:Key Account Representative, Field Forces- direct contact with Key Customers on Polish Traditional Trade market- perfect execution of Marketing & Shopper Activities- maintaining high level of customer relations- Market & Competition analysis Show less



Forum Media Polska Sp. z o.o.

• Poland
• Book and Periodical Publishing
• 100 - 200 Employee

• Marketing Trainee

  • Jun 2015 - Jul 2015

  Main responsibilities: - marketing of "Food Forum" magazine - preparing and executing e-mail marketing campaigns - preparing leaflets, brochures and other printing materials - preparing PR events - contact with business Clients, doctors and dietitians Main responsibilities: - marketing of "Food Forum" magazine - preparing and executing e-mail marketing campaigns - preparing leaflets, brochures and other printing materials - preparing PR events - contact with business Clients, doctors and dietitians



Anamas Distributors

• Poznań, woj. wielkopolskie, Polska

• Sales and Marketing Development Representative

  • Oct 2014 - Jul 2015

  Main responsibilities: - introducing new product to Polish market- wine by the glass "Copa Di Vino" - coordinating marketing campaigns with maintaining law restrictions connected to promoting of alcohol - business negotiations, creating and maintaining business relations, - creating and executing sales and marketing strategies, - Social Media Service, - executing strategy of Copa Di Vino brand, Main responsibilities: - introducing new product to Polish market- wine by the glass "Copa Di Vino" - coordinating marketing campaigns with maintaining law restrictions connected to promoting of alcohol - business negotiations, creating and maintaining business relations, - creating and executing sales and marketing strategies, - Social Media Service, - executing strategy of Copa Di Vino brand,



JTI (Japan Tobacco International)

• Switzerland
• Tobacco Manufacturing
• 700 & Above Employee

• Brand Ambassador

  • May 2012 - Jun 2015

  Main responsibilities: - creating a positive image of the company, - supporting marketing activities and campaigns, - creating databases, - reporting results of work, - 1-2-1 contact with the client, - active promoting of employer’s products Main responsibilities: - creating a positive image of the company, - supporting marketing activities and campaigns, - creating databases, - reporting results of work, - 1-2-1 contact with the client, - active promoting of employer’s products



SQM Quality Multimedia

• Poznań, woj. wielkopolskie, Polska

• Marketing & PR Intern

  • Jan 2014 - Apr 2014

  Main responsibilities: -creating offers for potential Client, - Social Media Service (Twitter, FB,YouTube), - preparing multimedia materials and newsletters, - assisting in introduction of new products (mobile applications) Main responsibilities: -creating offers for potential Client, - Social Media Service (Twitter, FB,YouTube), - preparing multimedia materials and newsletters, - assisting in introduction of new products (mobile applications)



New Business Book Market

• Guangzhou City, China

• Marketing and Sales Assistant

  • Apr 2013 - May 2013

  Main responsibilities: - active promotiong of website www.newbusiness.info at Canton and Hong Kong International Fair, - canvassing of customers, - marketing negotiations with managers of many industries, - creating databases of Clients Main responsibilities: - active promotiong of website www.newbusiness.info at Canton and Hong Kong International Fair, - canvassing of customers, - marketing negotiations with managers of many industries, - creating databases of Clients



Fundacja Przedsiębiorczości Akademickiej

• Poznań, woj. wielkopolskie, Polska

• EU Funds Assistant (internship)

  • Mar 2012 - May 2012

  Main responsibilities: - writing application for European subsidies, - planning training programs, - active promoting of trainings, - acquisition of information inthe Internet, - analysis and development of statistcs Main responsibilities: - writing application for European subsidies, - planning training programs, - active promoting of trainings, - acquisition of information inthe Internet, - analysis and development of statistcs