Head Of Marketing

• Dec 2021 - Present

At Doctor.One I am responsible for leading planning and execution of the company's marketing and communications strategies. At Doctor.One I am responsible for leading planning and execution of the company's marketing and communications strategies.

Sales Development Representative

• Aug 2020 - Dec 2021

Sustainability & Digital Marketing Consultant

• Feb 2017 - Aug 2020

✓ Responsible for in-depth market research, roll out of customer segmentation strategy and integration of defined customer segments into product marketing strategy. ✓ Planned, developed and implemented goal- and data-driven organic and paid marketing campaigns for various platforms for German and Austrian markets. ✓ Managed digital projects end-to-end (including strategic rebranding process), from initial conceptualizing through final implementation and live monitoring. ✓ Responsible for implementation, testing, and optimization of digital analytics and performance monitoring tools. Show less

Junior Digital Marketing Manager

• Nov 2018 - Jul 2020

✓ Led execution of strategic planning – facilitated the strategic planning process to articulate the company's value proposition, brand architecture, and positioning. ✓ Planned, developed, implemented, and monitored goal-oriented multi-channel Inbound Marketing strategy, tactics, and actions along the online customer journey. ✓ Created internal online and offline sales processes and assisted in training sales team on sales strategy and project management. ✓ Digitized and automated the creation of all sales forms, contracts, proposals, and other company documents. Show less

Digital Marketing Consultant

• Jan 2017 - Jul 2020

✓ Developed suitable digital marketing strategies based on the client's business model, market research, and needs. ✓ Assessed client's current digital marketing strategies and provided consultancy on improvements accordingly. ✓ Developed suitable digital marketing strategies based on the client's business model, market research, and needs. ✓ Assessed client's current digital marketing strategies and provided consultancy on improvements accordingly.

Sustainability Marketing Intern

• May 2015 - Sep 2015

✓ Target market research and definition. ✓ Development and optimization of Social Media communication strategy. ✓ Planification and implementation of guerrilla marketing campaigns. ✓ Creation of B2B marketing and relationship management strategy. ✓ Creation of digital marketing visual content (newsletters, presentations, infographics, posts design) ✓ Content marketing (newsletter content creation, B2B emails creation, Social Media copywriting) ✓ Target market research and definition. ✓ Development and optimization of Social Media communication strategy. ✓ Planification and implementation of guerrilla marketing campaigns. ✓ Creation of B2B marketing and relationship management strategy. ✓ Creation of digital marketing visual content (newsletters, presentations, infographics, posts design) ✓ Content marketing (newsletter content creation, B2B emails creation, Social Media copywriting)

Customer Service Intern

• Feb 2015 - Apr 2015

✓ Communication with B2B and B2C customers from Germany and abroad. ✓ Data maintenance and processing in an ERP (enterprise resource planning) system. ✓ Organization of logistical tasks. ✓ Invoicing. ✓ Communication with B2B and B2C customers from Germany and abroad. ✓ Data maintenance and processing in an ERP (enterprise resource planning) system. ✓ Organization of logistical tasks. ✓ Invoicing.

Accounting Intern

• Dec 2013 - Jun 2014

✓ Creation of training documentation for SAP. ✓ Creation of training documentation about cost allocation. ✓ Cost allocation data processing. ✓ Creation of training documentation for SAP. ✓ Creation of training documentation about cost allocation. ✓ Cost allocation data processing.