Magdalena Macikowska
Global Marketing Director at Swiss Yachts Dubai- Claim this Profile
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Bio
Credentials
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Learning Personal Branding
LinkedInApr, 2020- Nov, 2024
Experience
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Swiss Yachts Dubai
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United Arab Emirates
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Travel Arrangements
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1 - 100 Employee
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Global Marketing Director
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Jun 2020 - Present
- Developed and initiated projects, including managing costs, schedule and performance. - Developed implementation methodologies to rein in project costs while meeting key milestones. - Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base. - Coordinated with the creative team to generate dynamic marketing content and communication tools for promotional campaigns. - Planned and executed events and marketing programs, producing 200% of the goal of qualified leads. - Consulted with product development teams to enhance products based on customer data. Key Achievement : Developing overall marketing programme and reaching profit margin and sales 3 times higher than previous period. Grew customer base over 50% and increased revenue 70% by creating and implementing ALT and BLT campaigns. Building campaigns associated with Movenpick Hotels, Swiss Business Council and German Emirati Joint Council for Industry and Commerce. Achievements: Implemented marketing strategies which resulted in: - 70% higher income - 60% growth of customer base - 60% customers coming back in first 8 months - Partnership with 4 other brands Show less
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Emirates
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United Arab Emirates
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Airlines and Aviation
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700 & Above Employee
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International Business Class Flight Attendant
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Oct 2014 - Oct 2020
- Performed five stars service with 99% customers satisfied after leaving aircraft - Maintained firm yet positive attitude when dealing with distressed passengers, working to provide information about connecting flights, calm fears and provide secure environment. - Operated in compliance with all airline and federal aviation regulations for complete compliance with safety and security procedures. - Inspected interior of aircraft prior to, during and after flights to make sure emergency equipment was in place. - Attended workshops and trainings in customer service, conflict resolution tactics and safety procedures to keep abreast of all new requirements and procedures. - Rendered first aid including medicine administration during medical actions and psychological support in death on board cases - Achieved sales goals during Duty Free services Show less
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Weardrobe.pl
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Poland
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Advertising Services
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Marketing Director
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Sep 2013 - Oct 2016
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors. - Increased online sales and brand exposure by creating new visual identification, collateral, and sales materials and optimizing target audience reach. - Supervised all marketing and planning activities to exceed all segment sales and margin goals. - Created unique and engaging content for range of social media platforms including Pinterest, FaceBook and Instagram. - Worked with Art Directors to design campaigns for online products, resulting in 75% increase in sales. Led team of 5 New Business Managers members while providing exceptional customer service. Key Achievement: - Built brand and marketing strategy for startup sold for 250 000 EUR in two years. Show less
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Funktional
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Poland
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Advertising Services
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1 - 100 Employee
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Key Account Manager
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May 2011 - May 2014
- Elevated account management by predicting potential competitive threats and outlining proactive solutions. - Utilized innovation innovative software to track customer information and drive purchases of Funktional CCA products. - Exceeded sales goals and market competitions through effective negotiation of product and material pricing, freight and delivery rates and employee payment terms. - Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms. - Identified new targets, developed new business opportunities and presented product lines to customers. - Trained new employees on customer service, money handling and organizing strategies. Key Achievement: Growed customer base over 90%. Built a solid brand: Livioon, Bioderma and Salt Mine in Wieliczka by taking part in creating creative strategy and advertising. Additional work as an Art Director during promotional material’s creation. Show less
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Unity Group
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Poland
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IT Services and IT Consulting
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200 - 300 Employee
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Public Relations and New Business Manager
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Sep 2009 - Apr 2011
- Collaborated with media to encourage company and product coverage and promote brand mission and values by writhing articles and producing other promotional items. - Coordinated press releases and handled press inquiries for IT and modern technology industry. - Used Wordpress to create and distribute press releases to media outlets. - Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions. - Planned and organized activities, details and timelines for Empathy employees and Geek Show guests to create friendly workspace. Show less
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Adecco
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Switzerland
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Staffing and Recruiting
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700 & Above Employee
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Human Resources Specialist
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Jun 2010 - Dec 2010
- Recrutation for SABRE - Recrutation for Orange. - Recrutation for SABRE - Recrutation for Orange.
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Education
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2009 - 2011
AGH University of Science and Technology
Master's degree, Project Management in IT -
2013 - 2021
Andrzej Frycz Modrzewski Krakow University
In progress, Neuropsychology -
2005 - 2010
Andrzej Frycz Modrzewski Krakow University
Master's degree, Social Communication including Marketing and Advertising -
2007 - 2009
Krakowska Wyższa Szkoła Promocji Zdrowia
Specialist, Cosmetology and Stylization -
2022 - 2025
Wyższa Szkoła Biznesu - National Louis University w Nowym Sączu
Master of Arts - MA, Psychology
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