Magdalena Cristina Pardede
Performance Marketing Associate at KitaLulus- Claim this Profile
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Topline Score
Bio
Adhi Setyo Nugroho
Lena is very pleasant and easy to work with. Strong personality and highly talented. She has all the characteristics of a good teammate. She spends countless hours of learning and watching tutorials about Digital Marketing. I believe that one day she will be a great Digital Marketer. Great Experience to be able to work on the same project with Lena.
Nahdah Yuninda Sardi
Lena is a person who is enthusiastic about learning digital marketing. She always tries to learn by actively asking and discussing. She is also friendly and communicative, one of the people who builds bonds in the group and makes the project group a success. Happy to work with Lena
Adhi Setyo Nugroho
Lena is very pleasant and easy to work with. Strong personality and highly talented. She has all the characteristics of a good teammate. She spends countless hours of learning and watching tutorials about Digital Marketing. I believe that one day she will be a great Digital Marketer. Great Experience to be able to work on the same project with Lena.
Nahdah Yuninda Sardi
Lena is a person who is enthusiastic about learning digital marketing. She always tries to learn by actively asking and discussing. She is also friendly and communicative, one of the people who builds bonds in the group and makes the project group a success. Happy to work with Lena
Adhi Setyo Nugroho
Lena is very pleasant and easy to work with. Strong personality and highly talented. She has all the characteristics of a good teammate. She spends countless hours of learning and watching tutorials about Digital Marketing. I believe that one day she will be a great Digital Marketer. Great Experience to be able to work on the same project with Lena.
Nahdah Yuninda Sardi
Lena is a person who is enthusiastic about learning digital marketing. She always tries to learn by actively asking and discussing. She is also friendly and communicative, one of the people who builds bonds in the group and makes the project group a success. Happy to work with Lena
Adhi Setyo Nugroho
Lena is very pleasant and easy to work with. Strong personality and highly talented. She has all the characteristics of a good teammate. She spends countless hours of learning and watching tutorials about Digital Marketing. I believe that one day she will be a great Digital Marketer. Great Experience to be able to work on the same project with Lena.
Nahdah Yuninda Sardi
Lena is a person who is enthusiastic about learning digital marketing. She always tries to learn by actively asking and discussing. She is also friendly and communicative, one of the people who builds bonds in the group and makes the project group a success. Happy to work with Lena
Credentials
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Full Stack Digital Marketing
RevoUApr, 2022- Nov, 2024 -
Intro to Digital Marketing Mini Course
RevoUOct, 2021- Nov, 2024 -
Advance Google Analytics
Google Digital Academy (Skillshop)May, 2022- Nov, 2024 -
Google Analytics for Beginner
Google Digital Academy (Skillshop)Apr, 2022- Nov, 2024 -
Google Ads App Certification
Google Digital Academy (Skillshop)Mar, 2023- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)May, 2022- Nov, 2024
Experience
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KitaLulus
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Indonesia
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Technology, Information and Internet
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100 - 200 Employee
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Performance Marketing Associate
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Sep 2022 - Present
• Running A/B Testing • Handling end-to-end planning, execution, and management of paid ads campaigns, resulting in 1 a year successfully decreased acquisition cost 11% & grew acquisition by 13%. • Drive success through the development and optimization of paid advertising campaigns on Google, Meta, TikTok, LinkedIn. • Conduct in-depth data analysis to inform marketing strategies and refine targeting efforts, achieving 207% of targeted participant leads at HR Lead community forum event. • Running A/B Testing • Handling end-to-end planning, execution, and management of paid ads campaigns, resulting in 1 a year successfully decreased acquisition cost 11% & grew acquisition by 13%. • Drive success through the development and optimization of paid advertising campaigns on Google, Meta, TikTok, LinkedIn. • Conduct in-depth data analysis to inform marketing strategies and refine targeting efforts, achieving 207% of targeted participant leads at HR Lead community forum event.
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Kowara Eatery Group
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1 - 100 Employee
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Performance Marketing
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Jun 2022 - Sep 2022
As part of RevoU's Labs Program, Kowara Eatery Group is a Jakarta-Based delivery service for Food & beverage that provides cuisines from our restaurant to customers home. Outlets include Por Que No (Spanish), Convivium (Italian & Deli), The Rosemary (British Gastropub) and no.11 (Japanese) - Manage end-to-end paid ads campaign creation, targeting and optimization. - Analyzed paid ads performance compiled into weekly reports and monthly reports - Successfully increase CTR 27.3% compared to last month - Successfully decrease CPC 13.5% compared to last month Skills: Facebook Ads Show less
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KALCare
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Indonesia
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Wellness and Fitness Services
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1 - 100 Employee
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Store Manager
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Jun 2021 - Sep 2022
- Handling Brand project campaign to increase awareness & conversion- Handling customer Acquisition & Retention project- Collaborate with the Event & Management team to increase traffic by carrying out online and offline events and converting participants to our customers that use Kalbe's product. We succeed manage 57 online & 28 offline events.- Propose and execute business strategic to increase customer numbers, new customers Kalbe's product, sales and optimize profit with saw an Increase in sales growth of 32.6% and Transaction growth of 17.6%.- Successfully achieved Store traffic 151% & New Customer Acquisition achieved 140% based on target KPI with collaboration between Community & Mall Partnership- Successfully become the Best Outlet performance in 2 month Show less
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Junior Team Leader
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Oct 2020 - May 2021
- Mentoring the Nutrition Consultant to achieve their target.- Increase new customers of Kalbe's products, with saw an increased growth in the new customer of Kalbe's product until 30%
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Nutrisionist Consultant
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Oct 2017 - Sep 2020
- successfully helped more than 1000 customers achieve a healthy lifestyle with Kalbe's Product- Increase number of new members of Kalbe Family, sales, number of the new customer using Kalbe products, and succeed become runner-up best nutritionist consultant in 2018.
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RevoU
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Indonesia
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Higher Education
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700 & Above Employee
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Digital Marketing Project
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Jan 2022 - Jun 2022
Full-Stack Digital Marketing Program as a student, I handled a real project for an online toy rental. - Created and implemented marketing strategies through Facebook ads & google ads such as copywriting, A/B testing, ad optimization & ad performance analysis. - Successfully generated 312 link clicks in 10 days - Successfully solved Google ad disapproved issue Full-Stack Digital Marketing Program as a student, I handled a real project for an online toy rental. - Created and implemented marketing strategies through Facebook ads & google ads such as copywriting, A/B testing, ad optimization & ad performance analysis. - Successfully generated 312 link clicks in 10 days - Successfully solved Google ad disapproved issue
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Digital Marketing Specialist
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Jan 2020 - Dec 2021
Job description : - Optimize Shopee Ad campaign for increasing online store sales - Made promotions for Shopee Campaign such as discounts, bundling products, gimmick, etc - Improvement Plan & Budget Allocation - Successfully made seller account become Star Seller in 3 months, successfully increase ROI growth to 175% Job description : - Optimize Shopee Ad campaign for increasing online store sales - Made promotions for Shopee Campaign such as discounts, bundling products, gimmick, etc - Improvement Plan & Budget Allocation - Successfully made seller account become Star Seller in 3 months, successfully increase ROI growth to 175%
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Education
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2022 - 2022
RevoU
Full Stack Digital Marketing, Digital Marketing -
2012 - 2016
Universitas Sumatera Utara
Food Science and Technology
Community
