Experience

Konix Interactive

• France
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Apr 2023 - Present

  Identification of growth opportunities and development orientations : - Monitoring of the environment in which products evolve, through the practices and positioning of competitors - Identification of the most relevant growth opportunities - Feeding the Sourcing teams with new offers - Analysis of the user experience and its expectations through market research or any available data Management of the marketing strategy : - Definition of the marketing strategy of the KONIX brand, and by product range - Implementation of objectives, marketing action plans and performance indicators and product marketing/mix, definition of the necessary budgets - Analysis of the impact of each of the marketing actions undertaken via KPIs in order to assess their performance and adjust if necessary according to the evolution of the adopted strategy - Optimization of brand visibility, through various social networks, traffic generation, referencing, partnerships, etc. - Supervision of the creation and production of all marketing and sales support materials : physical and digital media, catalogs, sales pitches, etc. Management of the Marketing team : - Monitoring of the operational application of the defined marketing strategy - Animation and motivation of the Marketing team - Coordination of actions between the Sales and Marketing teams - Evaluation and contribution to the professional development of its employees Show less



Sennheiser

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Execution Manager Retail France & Benelux

  • Sep 2018 - Apr 2023

  Implementation of the Trade Marketing action plan with key retailers on France and Benelux region within deadlines and investments > 1 M€- Elaboration of the Marketing plan dedicated to the key retailers on FR & BNL region according to the Global Marketing Goals- Identification of local needs in terms of marketing assets, adaptation, compliance and production- Definition and management of the Marketing, Merchandising and Business Cooperation (COOP) budget- Support of the Key Account Managers in Paris, Brussel and Amsterdam in their negotiations with the buyers and in the execution of the plans- Management of the external field sales team and the interns team Show less

• Trade Marketing Manager Retail France

  • Oct 2012 - Sep 2018

  Management of the Retail Business Unit operational plan - Budget €600K- Development and production of Promotional furniture like POP- Management of the Facebook and Twitter brand accounts- Management of Graphic Design creations for the e-tailers websites and retail stores (web banners, web shops, POS material...)- Organization of customer / retailer events, trade fairs and sales team trainings- Management of two Product Managers and 2 interns



Auchan Retail

• France
• Retail
• 700 & Above Employee

• Category Manager Large Appliances and Furniture

  • Nov 2011 - Jun 2012

  Definition of the products ranges business policy from the analysis of consumer needs, trends market news, competition and translation into assortment structure - Budget > 3M€ - Proposal of the categories role according to their strategic importance for the brand - Proposal of the schedule for range revisions and new operations - Definition of assortment structures (permanent, seasonal, promotional) and sharing with relevant buyers and merchandising - Determination of promotional highlights for product ranges and monitoring of results (leaflets) - Measuring of the performance of actions, through control of the panel Show less



TomTom

• Netherlands
• IT Services and IT Consulting
• 700 & Above Employee

• Senior Trade Marketeer Retail and eCommerce

  • May 2008 - Apr 2011

  Development of promotional mechanics aimed at increasing Brand volume market share - Monitoring and analysis of the GfK figures and determination of business & marketing issues - Selection, proposal and determination of operations aiming to reach the goals in terms of turnover, value and volume market share, product and company strategy : cashback, bundles and other immediate or deferred promotions - Implementation of these operations, creation of monitoring dashboards and analysis of results - Organizational and logistical responsability for the Retail event activity : trade fairs, road shows, launches, other customer events - Development of tools aimed at increasing the visibility of the operations, offline and online : POS material, banners, videos... Show less



Micro Application

• Software Development
• 1 - 100 Employee

• Operational Marketing Manager

  • Nov 2006 - Apr 2008

  Development, implementation and monitoring of commercial operations for all channels : average of 20 operations / year - Management of the operations planning and the whole Trade Marketing activity - Implementation of all special operations : determination of the choice of the operation, the quantities to be produced according to the market figures, calculation of profitability, price definition, launch of manufacturing, POS design - Coordination of all the services involved around an operation : sales, marketing, logistics, legal - Development of the OEM & bundles activity around the brand's products - Visits and appointments at points of sales, information gathering, tours with key acount managers and field sales teams Show less



Canon EMEA

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Trade Marketing Consumer Retail officer

  • Jan 2002 - Oct 2006

  Development and follow-up of promotional operations in food and specialists retail - Canon Europe Trade-Marketing Interface - Negotiation with key account managers at central purchasing offices - Analysis of promotional needs according to markets, customer requests and CANON's strategic goals - Logistics production monitoring and planning of components deliveries and supplies - Monitoring and coordination of graphic creations and production of packaging, POS, advertising pages. - Proposal and application of European operations on the French national market and experimenting French operations on an European level - National management of additionnal budgets allocated by Europe for defined actions Show less