Experience

BrandStruck.co

• United Kingdom
• Research Services
• 1 - 100 Employee

• Founder

  • Jan 2016 - Present

  BrandStruck - an online database of the most inspiring global brand strategy case studies. www.brandstruck.co BrandStruck is a tool for brand and marketing professionals, who want to better understand the positioning of the top brands, the similarities and differences between them and learn more about certain categories. BrandStruck database is searchable by brand, category or brand archetype and all the analyses are presented in the same format ​to allow easy comparison.



Brand & Creative Strategy

• United States
• Advertising Services
• 1 - 100 Employee

• Freelance Strategist

  • Jul 2015 - Present

  - Created a new brand architecture strategy for M&I Forums (one of the most renowned firms in the MICE industry) and ran a strategic workshop for the company’s senior management resulting in a new brand strategy - Formulated a new brand strategy and messaging guidelines for a litigation finance firm prior to IPO, based on the analysis drawn from a number of interviews with the company’s clients - Drove corporate client research project for Hamilton-Brown and advised on their positioning and messaging - Managed the repositioning process of the Lifetime brand (A+E Networks) from commissioning research and running strategic workshops to preparing the final brand and programming strategy, putting together an investment case and securing its approval - Helped G2A (one of the biggest gaming marketplaces in the world) articulate its new brand strategy by commissioning brand performance research, moderating strategic workshops and fine-tuning brand concepts for testing - Produced a full-blown business case for a new VOD service for Sandbox & Co. (VC), including in-depth market analysis, research-based selection of a vertical, positioning, pricing, messaging, content strategy, marketing strategy, MVP, team structure, 5-year budgets and P&Ls - Developed brand and marketing strategies for a number of agencies and clients, including Grey, Huawei, Hopster, Motto, Hamilton-Brown, Hill+Knowlton, Scholz & Friends and Bar in a Jar



Pearson plc

• United States

• Director, Brand Strategy & Consumer Experience

  • Jan 2013 - Apr 2015

  - Developed a new brand architecture for the global Pearson English language learning business - Supervised the development of the Pearson English brand strategy and visual identity, ensuring all decisions were informed by meaningful consumer insights - Led the global roll-out of the brand in two go-to-market channels – Business Solutions and Direct to Consumer – as well as across global channel-agnostic assets - Commissioned a number of global research studies which informed product & marketing decisions - Planned and managed global annual Pearson English brand & marketing budgets - Managed various agencies and marketing partners



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Director, Youth and Music Brands

  • Mar 2010 - Dec 2012

  - Drove rating and financial performance of local and global brands such as MTV Poland, Viva Poland, VH1 Poland, MTV European, VH1 European, VH1 Classic European, MTV Live HD (previously MTVNHD)- Supervised a team of ca. 30 people working for Strategy & Programme Planning, Commissioning, Production Management, Music, Talent & Artist Management, Brand & Media Planning, Creative and Digital Media departments- Managed annual budgets and P&Ls- Developed and executed long- and mid-term brand strategies including such elements as ratinganalysis, positioning, programming, commissioning, acquisitions, marketing and digital media- Successfully managed new channel launches both local & global: Nickelodeon Poland, MTV Live HD, Nickelodeon HD

• Strategy & Programme Planning Manager

  • Jun 2007 - Mar 2010

  - Drove rating performance of local and global brands such as Comedy Central Poland, Nickelodeon Poland, MTV Poland, Viva Poland, VH1 Poland, MTV European, VH1 European, VH1 Classic European, MTV Live HD- Supervised a team of 11 people in the programming department- Prepared and executed long- and mid-term channel programming strategies



Saatchi & Saatchi and G7 (Leo Burnett boutique creative agency)

• Strategic Planner

  • Jun 2003 - Jun 2007

  - Supported clients with the following strategic services: positioning, re-positioning, rebranding and brand architecture transformation processes, development of brand concepts and communications strategies, supervision of client and agency research (brand trackers, U&A, segmentation, brand and product concept tests, copy tests, customer satisfaction studies etc.), coordination and moderation of strategic workshops and trainings, delivery of presentations to senior management teams incl. CEOs - Clients: Avon, Axa, Bosh, Cadbury, Carrefour, Ferrero, Finlandia Vodka, Danone, Nestle Waters, Nike, Norge, Procter & Gamble, PZ Cussons, PZU, Siemens, T-Mobile, Unimil and others.