Magda Tollet
WPP OpenX PMO for The Coca-Cola Company Europe at Wunderman Thompson UK- Claim this Profile
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English Full professional proficiency
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Afrikaans Full professional proficiency
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Bio
Experience
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Wunderman Thompson UK
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United Kingdom
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Advertising Services
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100 - 200 Employee
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WPP OpenX PMO for The Coca-Cola Company Europe
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Dec 2022 - Present
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WPP
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United Kingdom
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Advertising Services
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700 & Above Employee
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Global PMO
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Mar 2020 - Present
- WPP OpenX Europe PMO Lead - Global PMO - The Coca-Cola Company - Global Business Development Project Manager - WPP OpenX Europe PMO Lead - Global PMO - The Coca-Cola Company - Global Business Development Project Manager
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Purple Ball
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South Africa
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Independent Marketing Consultant
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Jan 2018 - Feb 2020
Campaigns and Projects that I have been responsible for includes: • Project Manage Global New Business Development projects and Key Client Accounts for WPP - 2020, 2021 • Sponsorship Project Management of MTN's Sponsorship of British & Irish Lions Tour 2021 • GSMA WAS#11 Global Conference sponsored by MTN GlobalConnect – Project Manager for MTN responsible for Conference Logistics & Organisation including Exhibitions, Events, Hospitality, Travel, Accommodation, etc– 2019/2020 • Contracted to MTN to manage its Rugby World Cup Sponsorship Campaign of the Springboks – Sponsorship Activation Manager responsible for delivery of Integrated Internal and External Campaign – 2019 • Community Conservation Fund Africa – Event Manager for annual Fundraising Dinner – 2019 • ICT Expo Ethiopia – Sponsorship Project Manager for MTN Group Mergers & Acquisitions – 2019 • MTN Sponsorship Activation ITU Telecoms World – Project managed MTN Group Sponsorship of ITU Telecoms World in SA, an annual global Telecoms Conference and Exhibition – included Exhibitions, Brand Activation, Hospitality and Events – 2018 • Acting Sponsorship Manager – MTN SA - 2018 Show less
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Mscsports
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South Africa
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Spectator Sports
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1 - 100 Employee
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Business Unit Director - Partnership Management
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Sep 2013 - Dec 2017
Head of Division responsible for the Commercial and Strategic Management and Operational Delivery of all Sponsorship Accounts. Some Key Sponsorship Campaigns and Events that I have been responsible for include • Ram Slam T20 (SA Domestic T20 Cricket Tournament), Ram Proteas Cricket SA/Proteas Sponsorship, Ram Springbok Rugby Sponsorship, Cricket and Rugby Hospitality, Ram Family Day with the Proteas • Toyota Cheetahs Rugby Sponsorship, Kaizer Chiefs Football, Comrades Marathon, Toyota Warrior Race • Discovery Sponsorship, Events & Hospitality, incl. Premier League Sponsorship of Liverpool & Live Nations Partnership • Kia Champ into the Arena Five-A-Side Football Tournament – Euro 2016 & Confed Cup 2017 • Nedbank Golf Challenge, Bidvest Namibia Cup (Football) • Hisense Sponsorship Activation of Lions Rugby Team • Telkom Idols SA, Telkom Knock Out Competition (Football) • Mass Participation Events, i.e. Bidvest Unity Walk, Discovery Jacaranda Walk • Jean de Villiers Benefit – Gala Dinner & Golf Days, Mark Boucher Benefit Dinner, Jacques Kallis Foundation Golf Days • Tata Communications - International Corporate Travel Incentive Trip to South Africa The above campaigns included Sponsorship Activation, Events, Hospitality, Event Management, CSI Activation and Sponsorship Sourcing and Fundraising Show less
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Vodacom
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South Africa
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Telecommunications
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700 & Above Employee
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Marketing Manager - Vodacom Financial Services
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Jul 2010 - Aug 2013
• Part of team that launched Financial Services business for Vodacom • Responsible for the Marketing and Advertising of Vodacom Financial Services Products which included Mobile Money (m-pesa); Vodacom Insurance and Vouchercloud • Brand and Product campaigns - ATL & BTL (TV, Radio, Print, Retail Marketing, Direct Marketing) • Full Marketing & Advertising Budget Responsibility • Research and Customer Insight Management • Marketing Communication Strategy, Media Strategy, Creative, Production and Flighting of all Advertising, Post Campaign Measurement & Evaluation • Part of Vodacom Rebrand team (from blue to red) – responsible for rebrand on m-pesa • Educational Experiential Activations • B2C Promotional Campaigns • Mobile Money Loyalty Campaigns • Retail Channels - Signage, Point of Sale elements and Sales Collateral for formal and informal market • Partner Management - Responsible for Marketing relationship with Nedbank • Regional Marketing - Oversee and Manage regional implementation of all national Marketing campaigns • Oversee the Development of the Communication/PR Strategy for Financial Service which included the management of all PR and Media elements Show less
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Sports Marketing Professional
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Jun 2008 - May 2011
Some Key Campaigns & Events that I have been responsible for: •Join the Voice behind Bafana Bafana – Vodacom’s 2010 FIFA World Cup Campaign – Project Manager – headed up team responsible for the Sponsorship Activation of Vodacom’s 2010 World Cup Campaign – this campaign won numerous awards for Vodacom/Vodafone •Tournament Sponsorship Activation for Castle Lager Test Cricket – Bangladesh and Australian Series - 2008/2009 season •Responsible for 2009 IPL Cricket Hospitality at SuperSport Park •Miss World 2009 – Event Project Manager – Headed up team responsible for staging Miss World 2009 in South Africa – a massive production that involved numerous Events, Hospitality, Travel, Accommodation, Logistics, Stakeholder Management and Show Production •Annual BEE Conference & Exhibition for Tourism Empowerment Council of SA – Event Manager Show less
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Octagon
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United States
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Advertising Services
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700 & Above Employee
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Senior Business Director
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May 2007 - Jun 2008
• Responsible for managing the JHB Office of Octagon in South Africa, including all Sponsorships and Events • Clients included MTN, Sony (FIFA 2010 World Cup), Coca-Cola, Chevrolet, SABC and Standard Bank • Managed Chevrolet Cricket Sponsorship of Warriors Cricket (EP Cricket) • Event Lead for African Union Conference in South Africa • Responsible for managing the JHB Office of Octagon in South Africa, including all Sponsorships and Events • Clients included MTN, Sony (FIFA 2010 World Cup), Coca-Cola, Chevrolet, SABC and Standard Bank • Managed Chevrolet Cricket Sponsorship of Warriors Cricket (EP Cricket) • Event Lead for African Union Conference in South Africa
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Sports Marketing Manager
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Feb 2006 - May 2007
• Responsible for Management of Key Accounts which included: - South African Breweries - Cricket and Rugby Sponsorships: Castle Test Cricket Series – Tournament Activation, incl. Sponsorship Activation and Events, Springbok Rugby – Sponsorship and Event Activation - Pilsner Arquel (SA Breweries) Hospitality for Nedbank Golf Challenge - Event Manager for BMW International Polo Series at Inanda and Shongweni Polo Clubs • Responsible for Management of Key Accounts which included: - South African Breweries - Cricket and Rugby Sponsorships: Castle Test Cricket Series – Tournament Activation, incl. Sponsorship Activation and Events, Springbok Rugby – Sponsorship and Event Activation - Pilsner Arquel (SA Breweries) Hospitality for Nedbank Golf Challenge - Event Manager for BMW International Polo Series at Inanda and Shongweni Polo Clubs
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Megapro Holdings (Pty) Ltd
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South Africa
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Spectator Sports
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1 - 100 Employee
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Sponsorship Manager
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Aug 1997 - Dec 2005
SPONSORSHIP MANAGER: Head of Megapro Sponsorship Management Division • Management of Megapro’s Sponsorship & Activation accounts and new business • Key Accounts: o Sasol – Springbok Rugby Team Sponsorship o Absa Currie Cup Sponsorship o Vodacom Rugby - Springboks, Super Rugby, Vodacom Cup Sponsorships o South African Airways – Team Sponsorship of Lions Super 12 Team o Philips - Sponsor FIFA World Cup Germany 2006 o British Airways, Sponsor of EP Rugby REGIONAL MANAGER - EASTERN CAPE: • Commercialization of all Marketing and Sales Rights of rugby and cricket stadiums • Sponsorship Procurement, Stadium Advertising Sales, Suite and Hospitality Sales • All Strategic, Management, HR and Operational functions • Activation of Spec-Savers, Volkswagen, Firestone and Telkom Sponsorships • St. George’s Park Hospitality during 2003 Cricket World Cup • Developed marketing leveraging proposals and strategies for sporting bodies and national sponsorship accounts • Responsible for all marketing and sponsorship accounts in region • Assisted with the strategic management of national sponsorship accounts, e.g. Standard Bank Cricket, Gauteng Cricket, Goodyear (Free State Cricket), Mercedes Benz (Border Cricket), Vodacom (Border Rugby) ACCOUNT MANAGER: Standard Bank Cricket Sponsorship Account • Activation of Standard Bank’s cricket sponsorship which included all international & national cricket • Assisted with strategic management and marketing of account • Development of sponsorship leveraging strategies Eastern Province Cricket and Eastern Province Rugby Marketing Accounts • Co-ordinated and implemented all match marketing, advertising, PR and Event Management for the unions, including local and international matches (cricket, rugby, football) Telkom Sponsorship Management • Responsible for the activation of Telkom’s sponsorships at Eastern Province Rugby Show less
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Education
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Port Elizabeth Technikon
Public Relations, Communication Science, Journalism