Experience

Humm - همم

• Egypt
• Online Media
• 1 - 100 Employee

• Founder

  • Apr 2018 - Present



The Factory - المصنع

• Egypt
• Media Production
• 1 - 100 Employee

• Editor In Chief -- HUMM NETWORK

  • Mar 2018 - Jul 2022

  HUMM is an Arabic digital media brand committed to giving Egypt and the Middle East the ultimate food adventure through original lifestyle and entertainment shows, amazing hosts, and daily drool-worthy ideas. In its short years, HUMM crossed the 1M followership mark across platforms; hit more than 200 million collective views, with an average monthly reach of up to 10 million people. HUMM is an original product created by The Factory in 2018, and has worked with multiple sponsors including Oreo, Tuc, Corona Chocolate, Dreem Desserts, Sunny Oil, Fern Butter, Labanita, Rennie by Bayer, Grandi Home, Familia Tissues, Miro Milk, and Trego Oats. In 2020, HUMM received the Silver Button for crossing 100k subscriptions on YouTube, with plans to expand reach further. The Factory has a long track record with food, including the initiation, content creation and growth strategies for Domty's Akl Ahla platform, Juhayna's Happy Kitchen, CBC Sofra Quick, and has created hours of content — long form, short form, photography and cinemagraphs — for prestigious clients such as Unilever, Betty Crocker, Nestle, Brava Coffee, Elano Water, Lipton Tea, Gourmet, and others. It was through years of experience creating top-notch content for these brands that HUMM Network was born. Show less

• Deputy Head of Digital Content & Media Production

  • Jan 2017 - Jul 2022

  A Cairo-based independent digital media agency, powered by a selected team of artists, thinkers, innovators, and boundary-pushers that come together every day and take a 360° approach to their work; delivering creative and flexible solutions to clients, and taking their businesses to the next level. Specializing in Design, Digital and Content creation, The Factory also has an independent content production arm that harbors several self-funded products and creative projects.



OC "Organizational Consultants"

• Egypt
• Public Relations and Communications Services
• 1 - 100 Employee

• Head of Client Relations

  • Jan 2015 - Jan 2017

  Client Portfolio Includes: - NETFLIX MENA: PR & Digital Content Creation & Strategy - COCA-COLA EGYPT: PR, Marketing, & Media Relations - FITNESS REPUBLIC: PR & Social Media Management - CAREEM: PR Strategies, Content Creation, Media Training & Media Relations - OMAR SAMRA: Branding & Persona Development - L'OREAL EGYPT: PR & Event Management OC is a communications firm that specializes in providing strategic communications, content consulting, managing image campaigns and content, and PR strategy. We practice a philosophy that is client-centered and values based. We serve all types of organizations-corporate, government and non-governmental organizations and institutions. Our team is focused and brings a depth of experience in various fields of communications to ensure a fresh perspective to approaching your business. OC Specialties: Media Relations, Corporate Communications, Internal Communications, Social Media Management, Profiling, Media Training Show less



Sky Press Publications

• nasr city

• Managing Editor

  • Nov 2014 - May 2015

  SKY PRESS is a publishing company specialized in producing a wide variety of magazines, newsletters, and individual projects. SKYPRESS is also is a multi-faceted advertising agency that designs and produces marketing material and all forms of media, both in print and online. Tasks: Managing editorial operations including supervision of editorial material, layout, design and production of monthly publication Ladybird Magazine. SKY PRESS is a publishing company specialized in producing a wide variety of magazines, newsletters, and individual projects. SKYPRESS is also is a multi-faceted advertising agency that designs and produces marketing material and all forms of media, both in print and online. Tasks: Managing editorial operations including supervision of editorial material, layout, design and production of monthly publication Ladybird Magazine.



Studio Creative Solutions

• Graphic Design

• Co-Founder / Marketing & Content Manager

  • Jan 2010 - Sep 2014

  Dynamic new-age promotion and design service established in 2010 that provides customized promotion and design services for businesses in Egypt, with a flair for epic content. Tasks: Create marketing and promotion plans for clients; conduct periodical marketing research catered individually to each client; create, design, and execute promotional content campaigns; establish customized databases for clients according to marketing research results and their clientele; create sales strategies; create media opportunities. Show less



AUC Press

• Cairo, Egypt

• Assistant Manager, Marketing & Public Relations

  • Sep 2002 - Sep 2014

  AUC Press is the leading publisher of English books in the Middle East, specializing in topics related to Egypt and the region, across disciplines. Or work entails all promotional endeavors for published manuscripts; initiate blads, meticulous digital content and promotional plans for individual publications; create specialized promotional campaigns; maintain PR contacts with clients, authors, and VIPs; operational and administrative management; event management; layout and design of all promotional material for both publications and the AUC Press as an entity, including its Bookstore; search for new local markets and promotional opportunities both on and off campus; maintain relations with the media, including author interviews and book-review issues; event organization and coordination; design, execute, and curate art exhibitions and book-related shows; supervision and training of new staff and interns; promotional plan and bi-annual report-writing. Clients include: - Naguib Mahfouz - Ahmed Zuweil - Sonallah Ibrahim - Zahi Hawass - Sandro Vanini - Ibrahim Abdel Meguid Show less



Ruby’s Silver

• Cairo / London

• Promotion and Design Coordinator

  • Jan 2010 - Dec 2012

  Egyptian Entrepreneur specialized in the feild of silver jewelry design, based in Cairo but also working with global clients. Tasks: Conduct local marketing research; generate annual promotional plans based on research results; generate marketing strategies; layout and design of various promotional campaigns in both physical and digital form; generate database of potential clients; event organization; establisment of media coverage. Egyptian Entrepreneur specialized in the feild of silver jewelry design, based in Cairo but also working with global clients. Tasks: Conduct local marketing research; generate annual promotional plans based on research results; generate marketing strategies; layout and design of various promotional campaigns in both physical and digital form; generate database of potential clients; event organization; establisment of media coverage.



Raw Food Health Watch, Canada

• Staff writer / photographer

  • Jan 2011 - Jan 2012

  A science-based site for vegans with special medical conditions and food concerns that rely on up-to-date medical and scientific research. Tasks: Establish contact with various medical forums; conduct coherent science-based research on topics assigned by supervisor; write weekly articles concerning health, lifestyle, and new medical findings; provide original photographs when necessary; edit website material. A science-based site for vegans with special medical conditions and food concerns that rely on up-to-date medical and scientific research. Tasks: Establish contact with various medical forums; conduct coherent science-based research on topics assigned by supervisor; write weekly articles concerning health, lifestyle, and new medical findings; provide original photographs when necessary; edit website material.



The Bookshop Blog

• Canada

• Freelance Writer

  • Mar 2009 - Sep 2011

  Informative blog for booksellers and bookstore owners. Tasks: Write weekly articles on bookselling ideas for bookstores; offer troubleshooting advice to booksellers; provide website content through researching book-related events and global bookselling issues. Informative blog for booksellers and bookstore owners. Tasks: Write weekly articles on bookselling ideas for bookstores; offer troubleshooting advice to booksellers; provide website content through researching book-related events and global bookselling issues.



Salsa Sirens, Australia

• Melbourne, Australia

• Content Manager & Online Promotion Coordinator

  • Feb 2008 - Feb 2009

  A 1-year artistic project by Austalian artist Noel Xuereb, based on the immortalization of dance figures into artistic icons. Tasks: Generate online marketing plan for both artist and his work; research locations and materials to generate a financial plan based on budget; manage website content (image and text); layout and design of promotion campaign material used to publicize the artist and exhibition in Melbourne; maintain contact with buyers and fans. A 1-year artistic project by Austalian artist Noel Xuereb, based on the immortalization of dance figures into artistic icons. Tasks: Generate online marketing plan for both artist and his work; research locations and materials to generate a financial plan based on budget; manage website content (image and text); layout and design of promotion campaign material used to publicize the artist and exhibition in Melbourne; maintain contact with buyers and fans.



The Economics and Business History Reserch Center (EBHRC),

• AUC, Cairo

• Editor and Layout Designer

  • 2005 - 2008

  Tasks: Layout, design, and editing of the department’s bi-annual publication, ‘The Chronicle.’ Tasks: Layout, design, and editing of the department’s bi-annual publication, ‘The Chronicle.’



The Middle East Studies Program

• AUC, Cairo

• Editor and Layout Designer / Event Coordinator

  • 1999 - 2004

  Tasks: Layout, design, and editing of the bi-monthly newsletter, ‘Al-Barqiyya’; cutlural event organization; maintain relations with members of the AUC Community; create program-related material for international students. Tasks: Layout, design, and editing of the bi-monthly newsletter, ‘Al-Barqiyya’; cutlural event organization; maintain relations with members of the AUC Community; create program-related material for international students.



Core Curriculum Program

• AUC, Cairo

• Editor and Layout Designer / Event Coordinator

  • 2001 - 2002

  Layout, design, and editing of the program’s monthly newsletter, ‘Ideas’; assist in making of the Core Curriculum academic program; co-organized major Core events including tele-conferences with other academic institutes. Layout, design, and editing of the program’s monthly newsletter, ‘Ideas’; assist in making of the Core Curriculum academic program; co-organized major Core events including tele-conferences with other academic institutes.



Student Cultural Activities Unit

• AUC, Cairo

• AUC Representative and Coordinator / Teaching Assistant (beginners, intermediate, and advance

  • 1998 - 2002

  Tasks: To represent the AUC at all national and governent competitions; coordinate all art-group related issues including gallery setup, pricing, curation, and recruitment; generation of annual artwork quota; tutor art students in various mediums and prime them for the national competitions; promote the Unit to the AUC community. Tasks: To represent the AUC at all national and governent competitions; coordinate all art-group related issues including gallery setup, pricing, curation, and recruitment; generation of annual artwork quota; tutor art students in various mediums and prime them for the national competitions; promote the Unit to the AUC community.