Magaly Martínez Assad

Global Onsite (App Experience) & Media Associate at JOKR
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Contact Information
us****@****om
(386) 825-5501
Location
MX

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Credentials

  • Ali Baba Global GDT Digital Entrepreneurship Practitioner
    Alibaba Group
    Dec, 2021
    - Nov, 2024
  • Technology and Entrepreneurship Program
    Collective Academy
    Jun, 2021
    - Nov, 2024
  • Basic Concepts of Digital Marketing
    Google
    Mar, 2021
    - Nov, 2024

Experience

  • JOKR
    • Germany
    • Retail
    • 200 - 300 Employee
    • Global Onsite (App Experience) & Media Associate
      • Jul 2022 - Present

      - Determined the main KPI’s for the media team to present in the end of month report to CPG’s and additionally led the global reporting team were we got to create at least 30 reports per month.- Cultivated deep knowledge of JOKR’s technological capacity and helped create tools that could facilitate the daily workload of the onsite teams.- Developed the structure of the app for all 6 countries (Brazil, Mexico, Peru, Chile, Colombia & USA) by creating a deep analysis on consumer behavior which caused campaign conversion to increase.

    • Global Onsite (App Experience) & Merchandising Analyst
      • Jan 2022 - Jul 2022

      - Developed weekly reports for high level stakeholders and global founders with main performance metrics and insights that would help them lead the business.- Created an in depth analysis on category & subcategory division for Mexico, Peru and Colombia and developed a proposal with the main purpose of increasing GMV as well as category conversion.- Managed all country teams and led weekly meetings with onsite managers with the objective of sharing best practices between all 6 countries in order to increase global CVR MoM.

  • MUNI
    • Colombia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Global Growth & Performance Analyst
      • Dec 2020 - Dec 2021

      - Created various growth strategies in Mexico, Colombia and Brazil with the main objective of obtaining customers which led to an increase in the startups overall GMV. - Organized monthly webinars and taught various sales classes to “Muni leaders" which increased the number of sales per leader. - Created campaigns for new product and brand launches. - Analyzed consumer behavior to create ideal promotions to increase retention. - Created various growth strategies in Mexico, Colombia and Brazil with the main objective of obtaining customers which led to an increase in the startups overall GMV. - Organized monthly webinars and taught various sales classes to “Muni leaders" which increased the number of sales per leader. - Created campaigns for new product and brand launches. - Analyzed consumer behavior to create ideal promotions to increase retention.

  • Collective Academy
    • Mexico
    • Higher Education
    • 1 - 100 Employee
    • Creative Marketing Analyst
      • Jul 2020 - Dec 2020

      - Created the design for content directed to MBT students through which the public’s engagement with the brand increased exponentially due to highly stimulating advertisements shown via social media engines. - Organized events for MBT students which helped create a sense of community between students from various generations. - Created the design for content directed to MBT students through which the public’s engagement with the brand increased exponentially due to highly stimulating advertisements shown via social media engines. - Organized events for MBT students which helped create a sense of community between students from various generations.

  • INTERMARA
    • Monterrey Area, Mexico
    • Marketing and Public Relations Analyst
      • Aug 2018 - Jan 2020

      - Analyzed Intermara’s market in order to create the ideal campaign for each season. Coordinated all photoshoots to create images that were relevant to the target market. -Content was uploaded on Instagram were followers increased from 15k to 30k in a year. - Analyzed Intermara’s market in order to create the ideal campaign for each season. Coordinated all photoshoots to create images that were relevant to the target market. -Content was uploaded on Instagram were followers increased from 15k to 30k in a year.

  • Sandy Hill Camp and Retreat Center
    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Summer Camp Counselor
      • Jun 2019 - Aug 2019

      Taught both the culinary and dance arts in an effort to broaden the campers minds and stimulate creativity. Overall I earned great reviews which emphasized primarily my constant positive attitude. Taught both the culinary and dance arts in an effort to broaden the campers minds and stimulate creativity. Overall I earned great reviews which emphasized primarily my constant positive attitude.

Education

  • Tecnológico de Monterrey
    Bachelor of Science in Marketing, Marketing
    2017 - 2021
  • Collective Academy
    Business/Entrepreneurship
    2020 - 2021
  • EU Business School
    Spring semester 2020, International Management

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