Magalie Lacroix

Sales Director & product development at ATTITUDE
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Contact Information
us****@****om
(386) 825-5501
Location
Montreal, Quebec, Canada, CA
Languages
  • English Native or bilingual proficiency
  • French Native or bilingual proficiency
  • Spanish Elementary proficiency

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Bio

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Credentials

  • The Essentials of Digital Marketing Fast Track
    L'Oréal
    Jul, 2015
    - Nov, 2024

Experience

    • Canada
    • Manufacturing
    • 1 - 100 Employee
    • Sales Director & product development
      • Nov 2020 - Present

      Develop and execute strategies to drive business in new and existing markets - USA, Asia, Latine America Establish and maintain positive business and customer relationshipsManage, coach and develop external team of sales brokers and distributors Forecasting to build predictable and recurring revenueDevelop promotional plans for meeting growth and revenue milestones Develop new line of products in the beauty, personal care and household categories along with our lab team and marketing team Show less

    • Key Account Manager
      • Nov 2016 - Nov 2020

      - Proactively manage and accelerate growth of key accounts in Asia, Latin America, United States.- Increase and develop new accounts and markets to drive sales growth for ATTITUDE - Actively participate to the brand development by meeting potential clients worldwide (Europe, USA, Asia, Canada)- Manage promotions, planning, commercial reviews, daily logistic operations and build strong relationship with clients- Track and manage accounts and business opportunities in CRM - Participate in the development, branding and marketing of new lines of products to expand ATTITUDE portfolio Show less

    • Canada
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Business Development Director
      • Jun 2016 - Nov 2016

      - Identify business opportunities related to mobility and software development. - Prepare business proposals and estimations for potential client - Create gains / losses reports and submit a detailed analysis of the client's activities to better formulate appropriate recommendations to the client's portfolio. Track data in Salesforce CRM. - Prepare scope of work documents and act as intermediary between the client and other departments - Demonstrate mobile application's features to potential clients in collaboration with the technical team. - Participate in sales and marketing strategic planning and business review process. Show less

    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Product Manager
      • Mar 2014 - Jun 2016

      Division: Professional Products DivisionBrand: Matrix Mandate to contribute to the growth of the haircare and styling brand Matrix in the Canadian salon industry by driving new product launches and pushing growth on pillar products through the implementation of promotional and advertising excellence for a specific product.- Management & development of professional brand in hair salon with more than 30M$ in revenue.- Led the development of complete point of contact programs including grassroots, sponsorships and in-store/salon programs.- Worked with Global Franchise and local partners to develop long term Canadian strategy for brand.- Led launch of new category in styling category- Develop the brand identity - Implement new product launches and promotions to maintain growth on pillar products- Execute the local creation of advertising creative material; liaised with media buying agency- Propose and implement promotional and trade marketing plans for products- Analyse market and consumer data and make recommendations to management- Create the social media strategy with the digital team- Manage spending budget and P&L statement Show less

    • Account Executive Vichy
      • Dec 2013 - Mar 2014

      - Assure long-term business development. And maintain sales revenues growth for an assigned territory of 90 Pharmacies.- Plan, coordinate and execute sales strategies.- Coordinate in-store employee with specific sales objectives and organize promotional event.- Train cosmeticians and pharmacists team.- Negotiate and innovate in achieving in-store visibility.- Integrate and train new account managers into the company, the sales world and the global vision of account managers' role. Show less

    • Marketing Assistant VICHY
      • May 2013 - Dec 2013

      Analyzed and executed the coverage brand Dermablend Professional in Canada.

    • Brand Ambassador & Team Leader
      • Sep 2012 - Dec 2013

    • Canada
    • Retail
    • 700 & Above Employee
    • Visual Presentation Internship
      • Aug 2012 - Oct 2012

  • b Models Management
    • Montreal, Canada Area
    • Event Planning and Marketing Coodinator Internship
      • Aug 2012 - Oct 2012

Education

  • Université du Québec à Montréal
    Bachelor of Communication & Marketing
    2010 - 2013
  • Roskilde University, Danemark
    Business Studies
    2012 -
  • Dawson College
    Creative Arts : Arts and Culture
    2008 - 2010
  • F.A.C.E school
    1998 - 2008

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