Experience

Arts & Business NI

• United Kingdom
• Non-profit Organization Management
• 1 - 100 Employee

• Head of Business

  • Oct 2019 - Present

• Business Manager

  • Nov 2016 - Oct 2019

  Responsible for the developemnt and delivery of the business membership stratgey, focused on retention and growth of members (currently 71) and underpinned by a customer focused member service, strategic events plan and a drive to increase creative partnerships with the Arts.



Musgrave Northern Ireland

• United Kingdom
• 1 - 100 Employee

• Trading Manager- Food to Go

  • Jan 2016 - Jun 2016

  Trading manager responsible for deli, hot food counter, instore bakery and hot beverages for all Musgrave brands in Northern Ireland: Centra,SuperValu and Mace.Strategic management of category to optimise sales and profit.Introduction of market-led products which are on trend with shopper demand.Promotional planning & implementation to drive sales.Development of effective partnerships with key suppliers and retailers.Cross functional working with MRPI.



The SHS Group

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Brand Manager

  • Jan 1996 - Dec 2014

  • My role required me to manage the complex relationship with key customers and with major European based suppliers, to achieve sustainable business for all partners.• Commercially managed 48 food products working across a range of business functions including: marketing, new product development, sales & negotiation, finance and administration. • Development and implementation of strategic commercial plans for customers and manufacturers annually, focusing on new product development, packaging and promotional activity.• Marketing of the Farmlea range of products, covering product specification, packaging design, print, pricing, promotional activity, distribution and communication.• Extensive business development experience having commercially managed 69 GB customers including Tesco, Sainsbury’s, Asda, Morrisons & Aldi. • Finance champion, owned the creation and monitoring of our annual sales, profit & marketing budgets. I completed a detailed monthly review of P&L versus budget and controlled all pricing models, ensuring maximisation of profit. My system was regarded as 'best practice' within the overall SHS Group.• Responsible for new product development; required to take a product from concept and manage it through to end product. • My work required daily communication with a wide range of external & internal stakeholders, building mutually respectful, professional relationships.. • SHS is a large complex organisation; my role necessitated me to work cross functionally, managing and coordinating a range of departments including: Quality Assurance, Finance, Demand Planning, Logistics, Credit Control and Field Sales Team. • Key member of an award winning team.

• Marketing Executive

  • Jan 1992 - Dec 1995

  Managed canned dessert portfolio - early 1990’s saw increase in PL listings following arrival of discounters into GBKey commercial/marketing contact with frozen burger supplier - supplying Farmlea branded and PL skus into UK marketControl of all packaging stocks & reprintsDevelopment of detailed pricing modelsAssisted in development of brand plans for Farmlea rangeBriefing & overseeing product shots with photographic studioCompleted detailed monthly sales review of all skus vs budgetResponsible for NPD- prepared & presented feasibility studies into plethora of potential new product areas including regular field market research assignments in GBManaged direct report: marketing assistantOverseeing stock & ordering of all ambient lines

• Marketing Assistant

  • Apr 1989 - Dec 1991

  Assisted in marketing of Farmlea range of chilled savoury products within NI marketplace: recipe development, pricing & promotional support, packaging development, sales force briefing, PR in trade press & local media: radio & newspapersConducted price surveys in major NI accountsLaunched canned dessert range in1991 into UKAssisted in organising trade shows: briefed exhibition company, finalised stands, prepared sales literature & staffed shows: NIFEX; IFEXArranged corporate & staff eventsResponsible for stock & ordering of all ambient skus- reporting directly to MDGeneral assistance to SHS Group Marketing Manager