Maëna Le Gat

Marketing & Diffusion Manager at GMT Publishing
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Contact Information
us****@****om
(386) 825-5501
Location
Geneva, Geneva, Switzerland, CH

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Experience

    • Switzerland
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Marketing & Diffusion Manager
      • Jul 2022 - Present

      Genève, Suisse * Partnership & Sponsoring, Marketing & Communication * - Improve the brand’s visibility worldwide, particularly through the creation and development of partnership and sponsorship activities. - Coordinate and create digital and print content. - Organize events related to watchmaking universe (brand parties during trade shows, cocktails, after-work events...) - Manage logistics related to events, partnerships and sponsoring activities. - Gestion de la… Show more * Partnership & Sponsoring, Marketing & Communication * - Improve the brand’s visibility worldwide, particularly through the creation and development of partnership and sponsorship activities. - Coordinate and create digital and print content. - Organize events related to watchmaking universe (brand parties during trade shows, cocktails, after-work events...) - Manage logistics related to events, partnerships and sponsoring activities. - Gestion de la logistique des événements, des partenariats et des activités de sponsoring. Show less

    • Switzerland
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Event & Communication Manager
      • Jan 2022 - May 2022

      Geneva * Organization of an art exhibition showcasing young local artists. * - Creation and development of the event’s concept, graphic charter and DNA (storytelling, branding, etc.). - Coordination and creation of digital and print content. - Public relations (press releases, general communications, link between artists and guests...) - Coordination of various partners (graphic designers, artists, external partners...) - Media Planning

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 400 - 500 Employee
    • Trade Marketing Coordinator
      • Nov 2019 - Dec 2019

      Nyon * Manage a trade marketing project. * (Fixed term contract)

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Trade Marketing & Events
      • Sep 2018 - Sep 2019

      Geneva * Trade Marketing - Visual Merchandising (development and creation of trade-show booths, sales corners, POS displays, goodies, branded sales accessories...) - Coordination and ensure retailers and press needs worldwide (press-kit, retail & commercial). - Logistics management * Event organization * - Watch shows (SIHH / Watches & Wonders, Geneva Watch Days, Baselworld...) - Vernissages, Art openings… - Support for retailers’ events. * Product launches - Public… Show more * Trade Marketing - Visual Merchandising (development and creation of trade-show booths, sales corners, POS displays, goodies, branded sales accessories...) - Coordination and ensure retailers and press needs worldwide (press-kit, retail & commercial). - Logistics management * Event organization * - Watch shows (SIHH / Watches & Wonders, Geneva Watch Days, Baselworld...) - Vernissages, Art openings… - Support for retailers’ events. * Product launches - Public relations (creation of media-kits, lead product presentations to client and collectors...) - Coordination and creation of digital content for social networks (photo shoots, promotional films...) - Web-Publishing (website, newsletter, e-shop, product catalog...) Show less

    • Switzerland
    • Retail Luxury Goods and Jewelry
    • 700 & Above Employee
    • Internal Events
      • Sep 2017 - Feb 2018

      Région de Genève, Suisse - Organise conferences and seminars for employees at the head quarter. - Organise workshops for managers and directors in Switzerland. - Various projects management (translations, heritage, create and implement new procedures...)

Education

  • CREA Genève
    International Master in Luxury Marketing (INSEEC Group), Marketing
    2016 - 2018
  • ITTS Geneva
    Certification, Photoshop
    2020 - 2020
  • ITTS Geneva
    Certification, InDesign
    2020 - 2020
  • INSEEC Genève
    Certification, Marketing digital
    2020 - 2020
  • Université Lumière (Lyon II)
    Bachelor degree, Economics and Econometrics
    2014 - 2015
  • iaelyon School of Management
    Bachelor degree, Economics and Management
    2012 - 2014
  • EF Executive Language Institute
    EF CELT (Cambridge English Level Test), Anglais
    2011 - 2012

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