Maeglin H.
Head of CRM at Champ- Claim this Profile
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English Full professional proficiency
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French Elementary proficiency
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German Limited working proficiency
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Dutch Native or bilingual proficiency
Topline Score
Bio
Lívia Franchin Caceres
I had the pleasure of managing Maeglin directly for over 1,5 years. She is one of the most organized, process-driven people I have ever worked with. If you want to get something done flawlessly, she is the right person for the job (and she will have an excel or control app for that, no doubt about it)! Furthermore, she is a pleasure to work with because she always stays positive and remains committed and engaged even at the hardest times. She is someone you want by your side on the moments of celebration or when you are going through some hurdles. I was also able to evidence Maeglin's evolution from an exceptional single contributor to an amazing manager. Over the past year she took over the management of a few people on my team and she was a true A-player in helping me develop and grow the team even more. I feel very lucky to have Maeglin on my team and can't thank her hard enough for how much she contributed to the team, the company and the results. You rock Maeg!
Elena Vique
Maeglin is intelligent, professional, organized, hard-working, creative, always attentive to detail... and the list goes on and on. I have worked together with Maeglin in the European User Growth team at Gympass during a year already and she has now been my manager for the last six months. I am very thankful for having her working next to me as her support and guidance have been key to my professional development in the digital marketing field. Her professionalism when working is outstanding, making her not only an amazing leader to learn from but a key team player whose work truly makes the difference.
Lívia Franchin Caceres
I had the pleasure of managing Maeglin directly for over 1,5 years. She is one of the most organized, process-driven people I have ever worked with. If you want to get something done flawlessly, she is the right person for the job (and she will have an excel or control app for that, no doubt about it)! Furthermore, she is a pleasure to work with because she always stays positive and remains committed and engaged even at the hardest times. She is someone you want by your side on the moments of celebration or when you are going through some hurdles. I was also able to evidence Maeglin's evolution from an exceptional single contributor to an amazing manager. Over the past year she took over the management of a few people on my team and she was a true A-player in helping me develop and grow the team even more. I feel very lucky to have Maeglin on my team and can't thank her hard enough for how much she contributed to the team, the company and the results. You rock Maeg!
Elena Vique
Maeglin is intelligent, professional, organized, hard-working, creative, always attentive to detail... and the list goes on and on. I have worked together with Maeglin in the European User Growth team at Gympass during a year already and she has now been my manager for the last six months. I am very thankful for having her working next to me as her support and guidance have been key to my professional development in the digital marketing field. Her professionalism when working is outstanding, making her not only an amazing leader to learn from but a key team player whose work truly makes the difference.
Lívia Franchin Caceres
I had the pleasure of managing Maeglin directly for over 1,5 years. She is one of the most organized, process-driven people I have ever worked with. If you want to get something done flawlessly, she is the right person for the job (and she will have an excel or control app for that, no doubt about it)! Furthermore, she is a pleasure to work with because she always stays positive and remains committed and engaged even at the hardest times. She is someone you want by your side on the moments of celebration or when you are going through some hurdles. I was also able to evidence Maeglin's evolution from an exceptional single contributor to an amazing manager. Over the past year she took over the management of a few people on my team and she was a true A-player in helping me develop and grow the team even more. I feel very lucky to have Maeglin on my team and can't thank her hard enough for how much she contributed to the team, the company and the results. You rock Maeg!
Elena Vique
Maeglin is intelligent, professional, organized, hard-working, creative, always attentive to detail... and the list goes on and on. I have worked together with Maeglin in the European User Growth team at Gympass during a year already and she has now been my manager for the last six months. I am very thankful for having her working next to me as her support and guidance have been key to my professional development in the digital marketing field. Her professionalism when working is outstanding, making her not only an amazing leader to learn from but a key team player whose work truly makes the difference.
Lívia Franchin Caceres
I had the pleasure of managing Maeglin directly for over 1,5 years. She is one of the most organized, process-driven people I have ever worked with. If you want to get something done flawlessly, she is the right person for the job (and she will have an excel or control app for that, no doubt about it)! Furthermore, she is a pleasure to work with because she always stays positive and remains committed and engaged even at the hardest times. She is someone you want by your side on the moments of celebration or when you are going through some hurdles. I was also able to evidence Maeglin's evolution from an exceptional single contributor to an amazing manager. Over the past year she took over the management of a few people on my team and she was a true A-player in helping me develop and grow the team even more. I feel very lucky to have Maeglin on my team and can't thank her hard enough for how much she contributed to the team, the company and the results. You rock Maeg!
Elena Vique
Maeglin is intelligent, professional, organized, hard-working, creative, always attentive to detail... and the list goes on and on. I have worked together with Maeglin in the European User Growth team at Gympass during a year already and she has now been my manager for the last six months. I am very thankful for having her working next to me as her support and guidance have been key to my professional development in the digital marketing field. Her professionalism when working is outstanding, making her not only an amazing leader to learn from but a key team player whose work truly makes the difference.
Credentials
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Data Analytics Course
Growth TribeApr, 2021- Nov, 2024 -
IPMA-D
NCBOct, 2012- Nov, 2024 -
Prince2 Foundation
AMPG-InternationalOct, 2012- Nov, 2024 -
Google Analytics for Beginners
GoogleNov, 2020- Nov, 2024
Experience
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Champ - Meer mensen vaker in beweging
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Netherlands
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Spectator Sports
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1 - 100 Employee
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Head of CRM
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Jul 2021 - Present
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De Afdeling Marketing
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Netherlands
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Advertising Services
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1 - 100 Employee
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Marketing Automation & CRO Specialist
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Nov 2020 - Jun 2021
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Gympass
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United States
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Wellness and Fitness Services
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700 & Above Employee
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User Growth Marketing Manager (Europe Region)
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Aug 2019 - Apr 2020
Gympass is a wellness platform, a three-sided marketplace, that offers unlimited access to thousands of gyms, studios and activities around the world, helping people find an activity they love.- Responsible for driving the growth of Gympass users around Europe through automated marketing campaigns with scalable digital tools.- Supporting the User Growth Director and managing 3 direct reports, whilst focusing on guiding our users through the sales funnel. - Managing all ad-hoc communications and initiatives for the operations in Europe which comprises Netherlands, Spain, Portugal, Ireland, UK, France, Italy and Germany.- Increasing the performance of our acquisition, conversion and retention rates, nurturing our potential users into happy and active customers.- Monthly reporting on European User Growth initiatives and results through Business Intelligence Software (Tableau).
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Senior Marketing Executive
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Oct 2017 - Jul 2019
Individual contributor for Marketing in The Netherlands:- Responsible for both the corporate and end-user marketing. - B2B responsibilities, among others, consist of event marketing, field marketing, inbound, PR and content creation. - For User Growth (B2B2C) responsible for roll-out of all global marketing initiatives and identifying local opportunities for the employees of our clients, guiding them through the sales funnel via various online and offline channels (email, in-app, push, SMS, on-site and online marketing collateral).
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Beate Uhse Group
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Netherlands
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Retail
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1 - 100 Employee
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B2B Marketing Manager
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Dec 2016 - Oct 2017
Scala Playhouse, Wholesale of Beate Uhse Group, is one of the leading distributors in the erotic lifestyle industry. Responsibilities consist of:- Marketing & Communications Strategy and Planning for B2B for online and offline channels (i.e. e-mailmarketing, PR, sales collateral, website, magazines)- Managing 3 direct reports (design & copywriting)- Event management (i.e. organise trade shows in The Netherlands and abroad)- Working close together with B2B Buyers and Category Management- Support B2B Sales Team regarding marketing requests- Building strong relations with all 3rd party suppliers and work on marketing collaborations- Working close together with Product Development for our in-house brands (i.e. products, conceptualization, branding, packaging, POS-material, internal communication, external communication)- Advise B2B director on all marketing activities and initiatives
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B2B Marketer
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Sep 2014 - Dec 2016
Responsibilities consist of:- Planning, implementing and monitoring marketing campaigns; - Event management: planning & organisation, managing 3rd parties and suppliers for both trade shows in-house and abroad; - E-mailmarketing: planning, creation and reporting on marketing campaigns for B2B customers;- PR and advertisement: manage relationship with trade press;- Monthly digital magazine: working closely together with Category Management and Design team on delivering online magazine.
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Hospitality F&B
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2007 - Sep 2014
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31Volts
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Netherlands
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Design Services
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Service Designer
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Jul 2013 - Oct 2013
At 31Volts I worked on the project 'Making Progress', a documentary about the secret of innovation and progress. My main objective was to capture the essence of several interviews with innovators, and melt this into one story.Responsibilities:- pre-production- editing and effects- post-production
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Intern Junior Service Designer
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Feb 2013 - Jul 2013
During my internship at 31Volts I have learned about service design and design research. With my thesis about these tools and methods I have created the youtube-videos [Inside 31Volts].
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CLIQ Digital
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Germany
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Online Audio and Video Media
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100 - 200 Employee
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Intern Online Design
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Sep 2011 - Feb 2012
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Education
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2016 - 2016
Beeckestijn Business School
Post-HBO, Digital & Online Marketing -
2009 - 2013
Hogeschool van Utrecht
Bachelor's degree, Communication and Media Design -
2012 - 2013
Hogeschool van Utrecht
Minor Project Management -
2012 - 2013
Beijing University of Technology
Bachelor's degree, Project Management
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