Senior Manager of Creative Services, Advertising & Brand Management

• Feb 2022 - Present

Digital Marketing & Creative

• Feb 2021 - Feb 2022

Worked under the digital media arm of the agency that explored innovative ideas and tools to engage audience segment online. Involved in strategic planning, conceptualising of brands, user experience and user interface design. Worked under the digital media arm of the agency that explored innovative ideas and tools to engage audience segment online. Involved in strategic planning, conceptualising of brands, user experience and user interface design.

Senior Manager, In-Resort | Post-Arrival | Attractions Marketing

• Jan 2017 - Jul 2020

In-Resort Marketing:Designed, launched and managed in-resort digital, interactive and print media to elevate guests journey and navigation experience.Post-Arrival Targeting: Developed and executed post-arrival media strategy, partnerships and campaigns, and drove new target segments to the resort. Attractions Marketing:Managed 3 world-class attractions content and experience - S.E.A. Aquarium, Dolphin Island and Adventure Cove Waterpark from concept ideation, creatives to execution across digital, print, interactive and out-of-home media. Show less

Manager, In-Resort | Rooms & Hospitality | Support Services Marketing

• Jan 2015 - Dec 2016

In-Resort Marketing:Oversaw in-resort marketing content and media spaces planning on all strategic digital, interactive and static guests touch-points. Rooms & Hospitality: Managed in-room compendium, amenities and digital content across seven unique hotels of more than 1,500 rooms. Support Services Marketing: Marketing and creative support for all back-of-house collaterals and business units communications.

Assistant Manager, Resort Marketing

• Mar 2013 - Dec 2014

Managed in-resort marketing content, way-finding information and guests experiences through various media spaces such as digital, interactive, static and out-of-home advertising.

Assistant Manager (Grade E5), A&P - Graphic Design

• Mar 2010 - May 2012

Managed and oversaw creative development and execution of all graphic materials for residential and commercial project launches.

Assistant Manager (Grade E4), A&P - Graphic Design

• Aug 2005 - Feb 2010

Custodian of company’s brand and project logo/identity, ensuring adherence to brandguidelines and proper CI implementation and alignment.

Senior Designer

• 2001 - 2004

Chief designer for all concept development, ideation and print materials for design house’s clientele. Projects include corporate identity and application, product packaging design, corporate publications and brochures, supporting graphic and print collaterals for events and launches. Chief designer for all concept development, ideation and print materials for design house’s clientele. Projects include corporate identity and application, product packaging design, corporate publications and brochures, supporting graphic and print collaterals for events and launches.