Experience

Biossance

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Senior Campaign Copywriter

  • Oct 2021 - Present

  Concept and execute major campaign launches for new products across connected TV, web, packaging, email, and social media platforms. Craft attention-grabbing messaging for paid social media advertisements to drive increases in click-through and purchase rates. Collaborate closely with product development and sustainability teams, creative director, marketing leads, graphic designers, and videographers to execute tease, launch, and retention campaigns. Concept and execute major campaign launches for new products across connected TV, web, packaging, email, and social media platforms. Craft attention-grabbing messaging for paid social media advertisements to drive increases in click-through and purchase rates. Collaborate closely with product development and sustainability teams, creative director, marketing leads, graphic designers, and videographers to execute tease, launch, and retention campaigns.



Fossil Group, Inc.

• United States
• Retail
• 700 & Above Employee

• Sr. Multi-Brand Copywriter

  • Mar 2019 - Oct 2021

  Wrote brand-focused copy for linebooks, features, emails, homepages, press kits, point-of-sale material, paid social, promotions, and video scripts for 11 portfolio and owned brands within Fossil Group. Created voice guides for MICHELE, Emporio Armani, Armani Exchange, Diesel, and Tory Burch to ensure consistent messaging across seasons. Led, created, and executed creative campaigns for MICHELE and Watch Station's online marketing channels. Increased open rates for MICHELE and Watch Station emails by performing A/B subject-line tests and adapting copy based on higher performing strategies. Show less



BeautyKind

• United States

• Web Content Specialist

  • Nov 2018 - Feb 2019

  Wrote creative, engaging copy for emails, products, landing pages, mailers, and banners while maintaining the BeautyKind voice. Worked closely with the VP of Merchandising and Director of Marketing to launch and execute an SEO strategy that successfully increased organic traffic by 12.5% from December 2018 to January 2019. Wrote approximately 30 product descriptions per day while collaborating with the buyer to create new and accurate copy for the BeautyKind site and edit existing product descriptions based on vendor updates and changes. Concepted and launched, The Foundation, a blog for BeautyKind that utilized SEO-driven topics to increase site traffic and sales. Collaborated with the Charity Director to develop a charity initiative with Heifer International, which exceeded an initial monetary goal by 400%. Show less



Barneys New York

• United States
• Retail
• 700 & Above Employee

• Copywriting Intern

  • Jun 2017 - Aug 2017

  · Crafted descriptive and engaging SEO-driven product copy that adheres to Barneys’ content style standards for all categories. · Collaborated with styling, photography, operations, buying, and merchandising teams to ensure accurate and timely copy and placement. · Extensively researched designers and wrote brief creative, informative marketing copy for brand profiles seen on Barneys.com designer landing pages. · Contribute creative slogans for marketing emails and lookbooks · Wrote 20-40 copy blocks daily. · Reviewed and edited copy from images. · Researched and compiled relevant fashion-related articles to distribute to Copy team. · Efficiently and effectively duplicated copy from existing styles to new style numbers in CMS. · Made changes to live styles in CMS to reflect style guide and ensure consistency. · Updated needs info styles from physical products and information from Merchandise team. · Attended designer clinic at Barneys’ store to research and report trend- and collection-driven information. Show less



Miami University Fashion and Design

• United States
• Apparel & Fashion
• 1 - 100 Employee

• Student Director of Strategic Partnerships

  • May 2015 - May 2017

  Led a team of 20 students to develop partnerships with fashion organizations. Created the first fashion career workshop, designed to help students gain internships and careers. Presented partnership opportunities to various companies including Michael Kors, Vineyard Vines, and Cintas. Strategically analyzed business opportunities by performing SWOT analyses, designing surveys and gathering data. Increased committee membership attendance by 50% the first year, and doubled attendance the second year. Allocated over $35,000 worth of donations, and increased the number of sponsors by 75%. Show less



The Dapifer

• Publishing

• Writing Intern

  • Jun 2016 - Aug 2016

  Wrote content articles for The Dapifer Online about fashion, art and culture. Collaborated with writers and editors to produce unique story ideas. Covered Mens New York Fashion Week. Wrote several "Top 5 Articles of the Week" for The Dapifer Online. Wrote content articles for The Dapifer Online about fashion, art and culture. Collaborated with writers and editors to produce unique story ideas. Covered Mens New York Fashion Week. Wrote several "Top 5 Articles of the Week" for The Dapifer Online.



Eddie Borgo

• United States

• Communications Intern

  • Dec 2015 - Jan 2016

  Managed product data and coordinated products to be sent and returned to various organizations and individuals. Designed a new filing system that decreased data searching time and errors in the Communications Department. Created a system to organize archived products, which increased system efficiency by 25%. Managed product data and coordinated products to be sent and returned to various organizations and individuals. Designed a new filing system that decreased data searching time and errors in the Communications Department. Created a system to organize archived products, which increased system efficiency by 25%.