Madison Scott

Marketing and PR Manager at PLAION Australia & New Zealand
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Contact Information
us****@****om
(386) 825-5501
Location
Sydney, New South Wales, Australia, AU
Languages
  • English Native or bilingual proficiency

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Bio

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Experience

    • Australia
    • Computer Games
    • 1 - 100 Employee
    • Marketing and PR Manager
      • Oct 2022 - Present

    • France
    • Computer Games
    • 700 & Above Employee
    • Communications Manager
      • Apr 2021 - Oct 2022

      Leading communications strategies and mainstream influencer activity for franchises including; - Skull & Bones - Mario + Rabbids: Sparks of Hope - Just Dance - Far Cry - Assassin’s Creed - Hasbro (including UNO and Monopoly) Leading communications strategies and mainstream influencer activity for franchises including; - Skull & Bones - Mario + Rabbids: Sparks of Hope - Just Dance - Far Cry - Assassin’s Creed - Hasbro (including UNO and Monopoly)

    • Australia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Manager - Publicity
      • Sep 2019 - Apr 2021

      Working across a variety of clients including Xbox, Microsoft, Telstra Gaming, Tinder, Huggies and Tourism Australia. Memorable campaigns I worked across included; • The Right to Know Coalition campaign to highlight issues with press restrictions, this campaign included Australian mastheads publishing redacted front pages in October, 2019 • Tourism Australia’s Matesong campaign with Australian pop icon Kylie Minogue inviting Brits Down Under • Launching the next generation of gaming with Microsoft’s Xbox Series X • Following the decline in tourism across Australia, worked with Tourism Australia to launch the Holiday Here This Year campaign encouraging Australians to support Australia’s tourism industry by holidaying at home. This campaign was built on always-on press office, media famils and digital events such as ‘Live from Aus’ • Huggies taking a stand on Parent Shaming, encouraging parents to ‘be comfortable in your skin’ Show less

    • Australia
    • Public Relations and Communications Services
    • Senior Account Executive
      • Feb 2018 - Sep 2019

      As a publicist and budding junior strategist, I worked alongside clients including BWS, 20th Century Fox Home Entertainment, Proximo Spirits, DJI, Lovehoney, Bethesda Softworks, Fiji Airways and Royal Caribbean. Some of the most memorable campaigns that I helped bring to life included BWS’ partnership with Dry July, The House of Angostura’s Selfish Weekend, and The Kraken Black Spiced Rum’s Longest Nightmare. As a publicist and budding junior strategist, I worked alongside clients including BWS, 20th Century Fox Home Entertainment, Proximo Spirits, DJI, Lovehoney, Bethesda Softworks, Fiji Airways and Royal Caribbean. Some of the most memorable campaigns that I helped bring to life included BWS’ partnership with Dry July, The House of Angostura’s Selfish Weekend, and The Kraken Black Spiced Rum’s Longest Nightmare.

    • Australia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Lifestyle Account Assistant
      • Jul 2017 - Dec 2017

      - Worked on lifestyle and hospitality clients - Drafted and distributed press releases - Crafted pitches for various clients - Assisted with weekly and monthly reporting - Spearheaded media and influencer hosting, liased with clients and venues to craft unforgetable experiences - Located and sent press clippings to featured clients - Assembled gift and press kits for clients and members of the media - Worked on lifestyle and hospitality clients - Drafted and distributed press releases - Crafted pitches for various clients - Assisted with weekly and monthly reporting - Spearheaded media and influencer hosting, liased with clients and venues to craft unforgetable experiences - Located and sent press clippings to featured clients - Assembled gift and press kits for clients and members of the media

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Freelance PR and Planning
      • Mar 2016 - Apr 2017

    • Intern
      • Feb 2016 - Apr 2016

      Completed a full-time internship at the Brandman Agency.Brandman is a global communications agency, who helps the world's most prestigious travel and lifestyle brands showcase their strengths, enhance their reputation and grow their business. During my time with the agency I: • Drafted and distributed press releases for top-tier media contacts,• Crafted pitches for various clients,• Helped to complete weekly and monthly reports,• Assisted in the development of creative ideas,• Organized client files and pulled Editorial Calendars,• Fact and credentials checking, • Helped complete monthly newsletters for clients, • Located and sent press clippings to featured clients,• Arranged orders and mailings,• Designed proposals for new clients, • Assisted with the development of new client proposals. Show less

Education

  • UNSW Australia
    Bachelor’s Degree
    2013 - 2017
  • General Assembly
    Digital Marketing
    2016 - 2016
  • Ravenswood School for Girls
    HSC
    2000 - 2012

Community

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