Senior Solutions Consultant

• Aug 2021 - Present

I contribute to quantilope's value-based selling approach by proving market research and quantilope product expertise to potential new customers throughout the pre-sales process. Having moved from customer success / post sales to pre-sales, one of my key goals during conversations with prospects around the globe is to deeply understand their business challenges and to build rapport with them - a pre-requisite to introducing change to an organization.I strategize with prospects and createdcustom solutions based on quantilope's Consumer Intelligence platform to establish succcessful long-term partnerships incl. scoping 6-figure lincense agreements across software, panel and service needs.And to make the value of quantilope more tangible right from the start, I lead proof-of-value initiatives ranging from in-depth software demos, strategy sessions and research roadmaps, to onboardings, trial phases and the presentation of insights from pilot projects.Here's a summary of my key activities in 2022:• I spent 3 months in quantilope's London office to onboard the newly established UK Sales team• I joined more than 120 prospect calls (that's more calls than any other EMEA-based SC) • I lead more than 30 proof-of-value initiatives (that's more than any other quantilope SC)• I joined 4 conferences across Europe incl. a live demo at IIEX in Amsterdam

Research Consultant

• Apr 2020 - Jul 2021

As a Research Consultant and part of quantilope's Customer Success team, I serviced national and international clients across industries like fashion, E-Commerce and B2B SaaS Software.Not only did I managed market research projects from end-to-end covering conceptualization, management, controlling, analysis and results presentation but I empowered clients to self-sufficiently run their projects leveraging quantilope's Consumer Intelligence Platform. I also took on the role of an Agile Business Owner which gave me the opportunity to plan and conduct workshops for my team and support with optimizing internal processes.Some of my personal research highlights:• developing a regionally optimized portfolio strategy for a German brewery based on a TURF analysis• supporting a German cheese manufacturer with developing a new brand campaign based on an implicit association test and implementing and automated campaign tracking aligned with their media plan • supporting an international e-ecommerce retailer with conceptualization, setup and implementation of an automated CSAT program inkl. an automated key driver analysis in more than 20 countries

Working Student

• Apr 2018 - Mar 2020

I continued to work part-time at Ipsos while studying full-time for my Master‘s degree in Psychology. During my time as a part-time employee, I supported the Director Innovation with piloting new research methods like fMRI, EEG, Implicit, Voice and Text Analytics. To assess if and how these methods could add value to Ipsos‘ solution portfolio, we conducted several research-on-research studies together with start-ups as well as academic partners, published whitepapers and presented our findings in the Innovation area of the biggest German market research trade-show.

Junior Research Executive

• Feb 2015 - Feb 2018

I started my market research carreer at Ipsos and learned market research from the ground up. I serviced international clients across industries like fashion, FMCG, media and tech and managed market research projects from end-to-end covering conceptualization, management, controlling, analysis and results prosentation. Some of my personal research highlights: • several representative multi-country studies for YouTube digging into behaviours and attitudes of key target audiences in order to support YouTube's content and ad sales teams • continuous as campaign trackings as well as pre-post measurements for various clients with a focus on actionable recommendations for both, short-term optimization of various assets as well as long-term optimization of ad spend / ROI • a huge quant-qual segmentation study (n=4.000 quant interviews and more than 30 qual IDIs in-home) covering the German TV broadcasting landscape that included activation workshops within the client org as well as working on marketing deliverables (think 360° video of people's living rooms!) • supporting Ipsos' Global Neuro Team with continuously improving neuroscientific research approaches like Facial Coding incl. conducting workshops for German colleagues

Student Trainee

• Nov 2014 - Feb 2015

At EVENTIM I supported the Product Management with a newly developed digital offering including platform testing and bug reporting, content management and competitive analysis. At EVENTIM I supported the Product Management with a newly developed digital offering including platform testing and bug reporting, content management and competitive analysis.

Market Research Intern

• Mar 2014 - Aug 2014

During my internship at MediaAnalyzer I supported seasoned Market Researchers with planning, managing and analyzing market research projects like advertising pre-tests and ad trackings. During my internship at MediaAnalyzer I supported seasoned Market Researchers with planning, managing and analyzing market research projects like advertising pre-tests and ad trackings.

Student Assistant

• Nov 2012 - Feb 2014