Regional Director of Sales - Western US

• Jun 2023 - Present

enroll ml uses AI to identify the behavioral patterns of positive enrollments and utilizes gamification theory to improve and increase yield by guiding admissions counselors to optimize their outreach. enroll ml uses AI to identify the behavioral patterns of positive enrollments and utilizes gamification theory to improve and increase yield by guiding admissions counselors to optimize their outreach.

Associate Vice President, Enrollment Management Solutions

• May 2021 - May 2023

Powered by Liaison's SaaS-Based Solution Suite, we help Higher Education institutions manage new ways to recruit, admit and enroll best-fit students. Powered by Liaison's SaaS-Based Solution Suite, we help Higher Education institutions manage new ways to recruit, admit and enroll best-fit students.

Director of Undergraduate Admissions

• Nov 2019 - May 2021

• Led team to 99% enrollment target during the Covid-19 pandemic • Implemented strategic sales techniques, pipeline generation, call campaigns, and outbound outreach to increase yield by 1.4% in 2020 • Supervised and managed day-to-day operations and 11 professional staff members • Interfaced with various departments including Marketing, Financial Aid, Provost’s Office, Athletics & Student Affairs to ensure strong cross-campus collaboration • Routinely presented at the President's… Show more • Led team to 99% enrollment target during the Covid-19 pandemic • Implemented strategic sales techniques, pipeline generation, call campaigns, and outbound outreach to increase yield by 1.4% in 2020 • Supervised and managed day-to-day operations and 11 professional staff members • Interfaced with various departments including Marketing, Financial Aid, Provost’s Office, Athletics & Student Affairs to ensure strong cross-campus collaboration • Routinely presented at the President's Cabinet and Board of Regents. • Developed and implemented 100+ email communication plan • Responsible for maintaining and implementing print, calling, and electronic communication plan • Strategically partnered with new vendors and CBO’s to increase search and ROI for name buys • Revamped visit and event protocol to increase on-campus experience yield by 6% • Increased financial aid appointments by 9% from 2019 to 2020 • Yielded 47% of completed financial aid appointments as compared to 42% in 2019

Director of Undergraduate Admissions Recruitment

• Sep 2019 - Nov 2019

• Determine annual recruitment plan that includes college fairs, school visits, and community-based organization outreach • Responsible for meeting undergraduate enrollment goals and holding admission counselors accountable towards meeting goals • Overhauled Salesforce-based CRM, TargetX, by implementing strategic reporting and data integration between ERP

Assistant Director of Undergraduate Admissions & Recruitment

• Jun 2018 - Aug 2019

• Enrolled the largest class (882) in the university's 60-year history for a minimum additional $14M in revenue • Implemented strategic communication flow to reach record 8,200+ completed applications and a record admit pool of 5,800+ • Increased deposit yield rate by 3% YTD • Implemented training curriculum for Slate CRM software, recruiting, yield, and financial aid • Increased financial aid appointments from 170 in 2018 to 708 in 2019; with a deposited yield percentage of… Show more • Enrolled the largest class (882) in the university's 60-year history for a minimum additional $14M in revenue • Implemented strategic communication flow to reach record 8,200+ completed applications and a record admit pool of 5,800+ • Increased deposit yield rate by 3% YTD • Implemented training curriculum for Slate CRM software, recruiting, yield, and financial aid • Increased financial aid appointments from 170 in 2018 to 708 in 2019; with a deposited yield percentage of 80% • Reduced melt YTD from 20% to 12.8% Show less • Enrolled the largest class (882) in the university's 60-year history for a minimum additional $14M in revenue • Implemented strategic communication flow to reach record 8,200+ completed applications and a record admit pool of 5,800+ • Increased deposit yield rate by 3% YTD • Implemented training curriculum for Slate CRM software, recruiting, yield, and financial aid • Increased financial aid appointments from 170 in 2018 to 708 in 2019; with a deposited yield percentage of… Show more • Enrolled the largest class (882) in the university's 60-year history for a minimum additional $14M in revenue • Implemented strategic communication flow to reach record 8,200+ completed applications and a record admit pool of 5,800+ • Increased deposit yield rate by 3% YTD • Implemented training curriculum for Slate CRM software, recruiting, yield, and financial aid • Increased financial aid appointments from 170 in 2018 to 708 in 2019; with a deposited yield percentage of 80% • Reduced melt YTD from 20% to 12.8% Show less

Assistant Director of Undergraduate Admissions

• Nov 2016 - May 2018

• Recruited and implemented strategic tools to bring in a record number incoming class to improve total enrollment to the highest number in school's 99 year history • Provided strategic, innovative leadership, with clear enrollment goals for revenue objectives. • Recruit and manage a territory of over 500 students in various regions across the U.S.A by turning leads into applications, maintaining consistent communication through phone calls, emails, and text messages, and… Show more • Recruited and implemented strategic tools to bring in a record number incoming class to improve total enrollment to the highest number in school's 99 year history • Provided strategic, innovative leadership, with clear enrollment goals for revenue objectives. • Recruit and manage a territory of over 500 students in various regions across the U.S.A by turning leads into applications, maintaining consistent communication through phone calls, emails, and text messages, and ultimately guiding them to submit their enrollment deposit • Established university training with multiple departments on campus to provide the most up to date university information • Liaison for STEM Bridge Program to target and recruit 25-30 new participants with a 96% retention rate of the cohort • Managed three admissions counselors and assisted in completing files and implementing yield strategies to ensure enrollment goals are met • Presented at local and regional college fairs as well as university related recruitment events. • Provided individual counsel to students and/or parents related to applying for, receiving and utilizing financial aid and scholarships

Senior Admissions Counselor

• Aug 2016 - Oct 2016

• Maintained contact with prospective students, generated applications, and provided information to counselors about university information • Conducted financial aid appointments with students and families to clearly communicate financial aid process, award information, and billing • Recruited up to 500 new students, managed hundreds of student inquires, and presented at regional college fairs • Successfully improved training curriculum for four new counselors pertaining to… Show more • Maintained contact with prospective students, generated applications, and provided information to counselors about university information • Conducted financial aid appointments with students and families to clearly communicate financial aid process, award information, and billing • Recruited up to 500 new students, managed hundreds of student inquires, and presented at regional college fairs • Successfully improved training curriculum for four new counselors pertaining to admissions and office procedures

Admissions Counselor

• Sep 2015 - Aug 2016

• Effectively recruited and maintained a roster of over 400 students with enrollment target met. • Conducted financial aid appointments, tours, and facilitated academic advising. • Established connections between incoming students and departments within the University. • Simultaneously managed caseloads of students with quick and efficient response rates of incoming emails, phone calls, appointments, and tracking of documents

Substitute Teacher

• Aug 2014 - Jun 2015