Madison Moore

Front Desk and Marketing Assistant at Balance 180 Gymnastics & Sports Academy
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Contact Information
Location
Gainesville, Florida, United States, US
Languages
  • Spanish Full professional proficiency
  • Italian Limited working proficiency
  • Korean Elementary proficiency

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Credentials

  • Fundamentals of Digital Marketing
    Google
    Jul, 2023
    - Sep, 2024
  • Google My Business
    Google
    Jun, 2023
    - Sep, 2024
  • Keyword Research
    Semrush
    Jun, 2023
    - Sep, 2024
  • Mobile Marketing Strategy
    LinkedIn
    Jul, 2022
    - Sep, 2024
  • Google Analytics
    Google
    Jun, 2022
    - Sep, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Jun, 2022
    - Sep, 2024
  • Hootsuite Social Marketing Certification
    Hootsuite
    Jun, 2022
    - Sep, 2024
  • SEO for Social Media
    LinkedIn
    Oct, 2020
    - Sep, 2024
  • HubSpot SEO
    HubSpot
    Jul, 2023
    - Sep, 2024
  • AI Powered Performance Ads
    Google
    Jul, 2023
    - Sep, 2024
  • Google Ads Measurement Certification
    Google
    Jul, 2023
    - Sep, 2024
  • Google Ads Display Certification
    Google
    Jun, 2023
    - Sep, 2024
  • Google Ads Search Certification
    Google
    Jun, 2023
    - Sep, 2024
  • Google Ads Shopping Certification
    Google
    Jun, 2023
    - Sep, 2024
  • Google Ads Video Certification
    Google
    Jun, 2023
    - Sep, 2024
  • Microsoft Office Specialist: Master on Microsoft Office 2016
    Microsoft

Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Front Desk and Marketing Assistant
      • Apr 2022 - Present

      • Designed engaging graphics and copy for a variety of topics such as job postings, events, and promotional materials to aid in generating 300+ new athletes • Managed all internal and external communications, editing and approving all copy for the organization • Researched effective and targeted marketing strategies to aid in generating 100+ new customer leads • Facilitated planning and implementation of over 30 short-term and long-term marketing plans • Organized and executed events with 400+ attendees; acquired multiple special guests for each event • Designed 10 monthly newsletter emails and 30 informational emails using Canva and MailChimp • Created effective copy for mass emails, newsletters, promotional materials, blog posts, grant applications, and funding proposals; evaluated and refined written and digital marketing materials; implemented SEO for web pages Show less

    • United States
    • Software Development
    • 200 - 300 Employee
    • Digital Marketing Intern
      • Jun 2023 - Aug 2023

      • Performed quality control checks on 450+ web pages to ensure copy and graphics met industry standards • Built quarterly reports outlining KPIs and performance metrics for 5 client accounts • Developed SEO action plans for 2 new client accounts outlining areas of improvement and ideas to increase traffic • Strategized engaging blog posts and landing page topics for 40 client accounts to increase website traffic • Made over 200 budget pacing and ad optimization recommendations for search ads to improve KPIs • Analyzed and adjusted cost-per-click bids to maximize performance for 30 client accounts • Managed admin access for all client social marketing accounts and constructed effective monthly ad campaigns in Meta Ads Manager for 10 client accounts • Tracked production process for social ads, SEM ads, and SEO pages and intervening when necessary; maintained deadlines across 3 departments for over 200 client accounts Show less

    • United States
    • Advertising Services
    • Marketing Intern
      • Nov 2020 - Aug 2022

      • Wrote, edited, and tailored platform-specific copy for client accounts to boost engagement by 20% and develop consistent branding for each account • Planned, implemented, and monitored long-term social media strategy for 10 client accounts to drive increases in brand awareness • Collaborated in copywriting and graphic design to craft effective daily social media posts across multiple platforms; used social media analytics to identify areas of improvement for future posts; adjusted organization post schedule to heighten engagement Show less

Education

  • University of Florida
    Master of Science - MS, Business Administration- Marketing
    2023 - 2023
  • University of Florida
    Bachelor of Arts - BA, English Language and Literature, General
    2020 - 2022

Community

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