Marketing Executive

• Sep 2023 - Present

Owner & Strategic Marketing Specialist

• Feb 2015 - Present

Offering a suite of marketing services, from high-level strategic consulting to hands-on digital execution. Partnering with businesses to elevate their brand, drive engagement, and achieve tangible results. Offering a suite of marketing services, from high-level strategic consulting to hands-on digital execution. Partnering with businesses to elevate their brand, drive engagement, and achieve tangible results.

Marketing Executive

• Sep 2021 - Sep 2023

At Whanganui & Partners, I played a central role in driving a regional tourism campaign, effectively liaising between our marketing agency and the in-house Whanganui & Partners team. My role encompassed more than just traditional marketing responsibilities. Being part of a tight-knit team, I frequently expanded my remit: from forging ties with event organisers and finetuning our brand materials to redefining target markets and consistently pushing for innovative approaches. My adaptability was evident as I occasionally took on responsibilities of senior roles, ensuring smooth operations and steady progress. Show less

Tourism Project Manager

• Mar 2022 - Jun 2023

As Project Manager at Whanganui & Partners, my mission was to help amplify the region's allure for visitors. This involved diving deep into product development and bolstering the efforts of our marketing and visitor industry teams. A standout moment was navigating the process to secure a substantial amount of external funding for an upcoming regional signage initiative, which proved successful. Working in tandem with the Strategic Lead of Visitor Industries, we collaborated with local businesses/operators, offering guidance to enhance their offerings. In my quest to continually innovate and push boundaries, I represented Whanganui at trade shows, making a direct pitch for our region. Additionally, I crafted specialised resources, capturing the unique charm of 'Why Whanganui?' to resonate with a diverse audience. Show less

Social Media Marketing Specialist

• Sep 2019 - Oct 2021

As the Social Media Marketing Specialist at Palmerston North City Council, I played a pivotal role in enhancing our digital engagement. Implementing strategic tools, I streamlined content scheduling and ensured we adhered to the Public Records Act 2005. I also contributed to shaping the social media policy, bringing consistency across channels for our staff. My collaboration with local iwi led to a well-received educational campaign on cultural awareness and pronunciation. Through regular analysis, I delivered insightful reports on our digital advertising efforts, supporting our online growth. Additionally, the introduction of a SMART dashboard provided clear insights, positioning our Council as a leader in local government social media engagement in New Zealand. My goal was always clear: to make Palmerston North City Council's social media not just a communication tool, but a model for genuine community connection. Show less

Social Media Coordinator

• Aug 2018 - May 2019

Tasked with amplifying the digital voice of Trialto Wines and the illustrious wine brands it represents, I employed strategic and innovative social media tactics to reach a discerning audience. My strategies went beyond mere online presence; I crafted stories, utilised visuals, and orchestrated digital interactions that mirrored the exclusivity and allure of the wines we championed. Being at the forefront of the company's social media engagements, I was also attuned to trends and customer feedback, ensuring our digital presence was both responsive and proactive. My efforts culminated in creating an online atmosphere that was an extension of the sophisticated tasting rooms and vineyards our brands hailed from, allowing aficionados to virtually connect and engage with their favourite wines. Show less

Marketing Communications Coordinator

• Mar 2018 - Aug 2018

n this capacity at Trialto Wines, a renowned fine wine agency in Vancouver, BC, I adeptly coordinated marketing initiatives for an esteemed portfolio of global high-end wine brands. My role required me to deeply understand each brand's narrative and ethos, ensuring that our marketing strategies showcased their distinctiveness and appeal to the North American market. I worked in close collaboration with winemakers and brand representatives from around the globe, orchestrating events and promotional campaigns that highlighted the prestige and quality of the wines we represented. This multifaceted role had me straddle both the strategic and operational aspects of marketing, ensuring brand visibility and adherence to the high standards associated with luxury wine marketing. Show less

Director Of Professional Development

• Jun 2017 - Mar 2018

Marketing Communications Student

• May 2017 - Aug 2017