Madison Ernzen

Senior Marketing Coordinator at BEI | Exit Planning
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Certified Exit Planner Designation
    BEI | Exit Planning
    Mar, 2023
    - Nov, 2024
  • Competitive Analysis and Keyword Research Test
    Semrush
    Jul, 2022
    - Nov, 2024
  • HubSpot Marketing Software
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • Social Media Marketing
    HubSpot Academy
    Jan, 2022
    - Nov, 2024
  • Hootsuite Platform Certification 2018
    Hootsuite Academy
    Jan, 2018
    - Nov, 2024
  • Email Marketing Certificate
    HubSpot Academy
    Jul, 2018
    - Nov, 2024
  • Global Media Relations Certificate
    FleishmanHillard

Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Senior Marketing Coordinator
      • Dec 2021 - Present

    • Director Of Marketing And Development
      • Aug 2019 - Nov 2021

      -Developed & sustained a comprehensive communications calendar and marketing plan -Developed & executed an annual development plan to include fundraising goals, timelines and strategies -Created & shared content to deliver mission-based messages via e-newsletters, mailings, social media, and press releases -Planned & executed school tours, open houses, social functions, major school fundraisers and additional events to deepen relationships with parents, alumni, community partners, donors, and other stakeholders.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Content Creator & Data Analyst
      • Jun 2020 - Mar 2021

      • Created informative blog posts for paid subscribers and traffic generation • Utilized SEO, keyword generation and inbound marketing strategies •Researched topics and trends in social media marketing • Created informative blog posts for paid subscribers and traffic generation • Utilized SEO, keyword generation and inbound marketing strategies •Researched topics and trends in social media marketing

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Events and Social Execution Assistant
      • May 2018 - Mar 2020

      -Facilitated events for clients, representing the company at local festivals and expos -Designed and sent targeted emails and campaigns using Robly, Active Campaign & MailChimp -Created and scheduled social promotion posts (photos, live videos and ads) -Conducted market research on content creation and engagement strategies -Assisted with maintenance of the company website and directory pages -Facilitated events for clients, representing the company at local festivals and expos -Designed and sent targeted emails and campaigns using Robly, Active Campaign & MailChimp -Created and scheduled social promotion posts (photos, live videos and ads) -Conducted market research on content creation and engagement strategies -Assisted with maintenance of the company website and directory pages

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Brand Marketing and Public Relations Intern
      • Jan 2019 - Jun 2019

      -Collaborated with senior-level management to create effective media lists and persuasive media pitches using Cision -Researched and assisted senior-level management with ideation and insight development for new business pitches. -Utilized analytic tools (TrendKite, CrimsonHexagon, Social Rank) to track engagement rates, trends, news, audience demographics, impressions and more for various projects (influencer consideration sets, social listening reporting, etc.) -Assisted with the release and promotion of a company-wide podcast for internal communications and external social platforms.

    • Office Assistant
      • Sep 2016 - Dec 2018

      -Office related tasks such as scanning, filing, internal and external communications and miscellaneous department projects -Used Hootsuite and department social channels to publish and schedule posts -Office related tasks such as scanning, filing, internal and external communications and miscellaneous department projects -Used Hootsuite and department social channels to publish and schedule posts

    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Summer Camp Program Director
      • May 2016 - Aug 2017

      This position required me to plan and organize educational programming for a youth 4-H summer day camp. Additional responsibilities included: Facilitating all communications between educators, facilities, local leaders, parents and staff Performing tasks including fundraiser campaigning, data entry, special event promotion and Facebook page maintenance This position required me to plan and organize educational programming for a youth 4-H summer day camp. Additional responsibilities included: Facilitating all communications between educators, facilities, local leaders, parents and staff Performing tasks including fundraiser campaigning, data entry, special event promotion and Facebook page maintenance

  • KU Endowment Association
    • Lawrence, Kansas Area
    • Student Fundraiser
      • Jan 2016 - May 2016

      My primary responsibility was to make cold calls to University of Kansas alumni in efforts to obtain donations for endowment funds My primary responsibility was to make cold calls to University of Kansas alumni in efforts to obtain donations for endowment funds

Education

  • William Allen White School of Journalism and Mass Communications
    Bachelors of Science in Journalism, Strategic Communications
    2015 - 2018

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