Experience

Rodgers Builders, Inc.

• United States
• Construction
• 200 - 300 Employee

• Sr. Marketing Specialist

  • Oct 2020 - Present

  Charlotte, North Carolina Area

• Senior Marketing Coordinator

  • Mar 2019 - Oct 2020



Popeyes Louisiana Kitchen

• United States
• Restaurants
• 700 & Above Employee

• Communications Manager

  • Jan 2017 - Nov 2018

  Greater Atlanta Area - Developed, implemented, and managed all internal communications content to align with overall global brand strategy - Drafted communications plans for cross-functional teams to promote awareness and adoption of new programs and initiatives - Led full content overhaul and site re-design of company intranet and implemented launch campaign for employees and franchisees - Developed content for executive speeches and announcements, employee programs, video scripts, and marketing… Show more - Developed, implemented, and managed all internal communications content to align with overall global brand strategy - Drafted communications plans for cross-functional teams to promote awareness and adoption of new programs and initiatives - Led full content overhaul and site re-design of company intranet and implemented launch campaign for employees and franchisees - Developed content for executive speeches and announcements, employee programs, video scripts, and marketing collateral - Provided regular executive messaging and presentation support and traveled with senior leadership team for external engagements - Designed and launched comprehensive communications style guide and templates toolkit for systemwide employee use - Executed launch of new brand purpose and aided in company rebranding for PLK headquarters - Planned and managed all company meetings and events, including the annual International Franchise Conference and monthly Employee Town Halls - Appointed brand communications lead on Crisis Response Team - Served on Board of Directors for Popeyes Women’s Leadership Forum (PWLF) serving terms as Secretary and Director of Events

• Communications Specialist

  • Mar 2015 - Jan 2017

  Greater Atlanta Area

• Communications Coordinator

  • Feb 2014 - Mar 2015

  Atlanta, GA



Crawford

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Dec 2013 - Feb 2014

  Greenville, South Carolina Area

• Internship Coordinator

  • Jun 2013 - Feb 2014

  Greenville, South Carolina Area

• Account Coordinator

  • Sep 2012 - Dec 2013

  Greenville, South Carolina Area • Work closely with clients to establish brand direction and develop marketing plans • Collaborate with account services, creative and PR teams to execute branding initiatives • Successfully created and implemented advertising across multiple platforms and ensured all deadlines were met • Draft client communications, advertising concepts, blog content, social media posts • Lead internship program – researching, interviewing, hiring and overseeing multiple interns year-round



Popeyes Louisiana Kitchen

• United States
• Restaurants
• 700 & Above Employee

• Communications Intern

  • Jun 2012 - Sep 2012

  Atlanta, GA Public Relations and Communications Intern at Popeyes Headquarters in Atlanta, GA. Worked closely with the VP of Communications and Marketing Teams to represent Popeyes Louisiana Kitchen by developing and executing PR plans, managing brand image and analyzing brand coverage. • Planned, developed, and executed public relations plan for nationwide company promotion • Wrote Popeyes® communications such as newsletters, press releases, and internal publications • Reached out and… Show more Public Relations and Communications Intern at Popeyes Headquarters in Atlanta, GA. Worked closely with the VP of Communications and Marketing Teams to represent Popeyes Louisiana Kitchen by developing and executing PR plans, managing brand image and analyzing brand coverage. • Planned, developed, and executed public relations plan for nationwide company promotion • Wrote Popeyes® communications such as newsletters, press releases, and internal publications • Reached out and followed up with media outlets in anticipation for new store openings and news tips • Created talking points and media preparation materials enhancing interview preparedness for Popeyes® executives • Responded to media requests, outside organizations, and fundraiser donation proposals • Managed brand image and analyzed brand coverage across multiple media platforms Show less



Clemson University

• United States
• Higher Education
• 700 & Above Employee

• Clemson Football Recruiting Intern

  • Jan 2009 - May 2012

  Clemson, SC • Assisted Wide Receivers Coach and Recruiting Coordinator in daily office operations • Researched, organized and entered data into computer system (Recruiting Radar) • Conducted campus tours to prospective players and their families • Organized and prepared extensive daily letter mail-outs to players across the country • Selected to lead 13 other interns and help plan and delegate tasks for annual “All In Ball” fundraiser event



Delta Zeta Sorority

• United States
• Non-profit Organization Management
• 300 - 400 Employee

• Public Relations Chairwoman at Clemson University

  • Jan 2010 - Dec 2010

  Clemson, SC • Created new website for Pi Epsilon Delta Zeta chapter and updated with new information on a weekly basis • Collaborated with other chairwomen to create advertisements for upcoming events in the community



Papa Johns

• United States
• Restaurants
• 700 & Above Employee

• Marketing Intern

  • May 2010 - Aug 2010

  Louisville, Kentucky Area • Worked with Papa John’s Marketing and Creative Team with ideas for upcoming promotions • Designed promotional items for Papa John’s such as bookmarks, box toppers, mail inserts, signs, etc. • Created new edition of Papa John’s catalog for employees and store owners to use as ordering guide • Organized data from online print and promotional orders and entered information onto company website