Madison Monka

Associate Media Manager at Evoke
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Contact Information
us****@****om
(386) 825-5501
Location
State College, Pennsylvania, United States, US

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Credentials

  • Excel Essential Training
    LinkedIn
    Sep, 2022
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Sep, 2022
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Apr, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Mar, 2023
    - Nov, 2024
  • Google Ads Search Certificate
    Google
    Jan, 2023
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • Associate Media Manager
      • May 2023 - Present

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Recruiting Manager
      • Nov 2020 - Present

      Utilized technology to accomplish goals for scheduling, communication and team success. Utilized technology to accomplish goals for scheduling, communication and team success.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Intern
      • Jan 2023 - May 2023

      -Generate, manage, and monitor content calendars for client’s social media -Research and analyze trends in the industry to create relevant content -Pitch marketing ideas to the managers and CEO -Manage multiple social media accounts, as well as make content such as Reels, TikToks and graphics -Present on client calls when discussing their SEO, keywords, and paid ads results -Generate, manage, and monitor content calendars for client’s social media -Research and analyze trends in the industry to create relevant content -Pitch marketing ideas to the managers and CEO -Manage multiple social media accounts, as well as make content such as Reels, TikToks and graphics -Present on client calls when discussing their SEO, keywords, and paid ads results

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Member
      • Sep 2022 - May 2023

      Currently working on a campaign for a client to increase brand consideration for a specific demographic. -Collaborate with team members to create cohesive experimental ideas that align with our strategy -Brainstorming influencers and experimental ideas to promote our client -Conduct primary and secondary research Currently working on a campaign for a client to increase brand consideration for a specific demographic. -Collaborate with team members to create cohesive experimental ideas that align with our strategy -Brainstorming influencers and experimental ideas to promote our client -Conduct primary and secondary research

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Associate
      • Sep 2022 - Dec 2022

      Provide social media services for my client, PA Wedding Guide. Including but not limited to crafting a SWOT analysis, competitor analysis, situational analysis, target persona, social media audit, conducting research, writing multiple blog posts, outreach to vendors, creating content for their social media, channel, brainstorming future ideas for website retention and new content, conducted a two-month marketing plan and wrote a press release. Provide social media services for my client, PA Wedding Guide. Including but not limited to crafting a SWOT analysis, competitor analysis, situational analysis, target persona, social media audit, conducting research, writing multiple blog posts, outreach to vendors, creating content for their social media, channel, brainstorming future ideas for website retention and new content, conducted a two-month marketing plan and wrote a press release.

    • United States
    • Museums, Historical Sites, and Zoos
    • 1 - 100 Employee
    • Social Media and Marketing Intern
      • May 2022 - Aug 2022

      -Created video and picture content for multiple social media platforms -Averaged 3,013 views per Instagram Reel -Developed a video that received 25,600 views on Instagram -Created advertising materials for a large fundraising event -Compiled a Marketing Report to improve the company -Designed large, scientific posters for board exhibits -Developed a mural that stays consistent to the brand -Established and advertised a summer social media campaign -Created video and picture content for multiple social media platforms -Averaged 3,013 views per Instagram Reel -Developed a video that received 25,600 views on Instagram -Created advertising materials for a large fundraising event -Compiled a Marketing Report to improve the company -Designed large, scientific posters for board exhibits -Developed a mural that stays consistent to the brand -Established and advertised a summer social media campaign

    • United States
    • Higher Education
    • 700 & Above Employee
    • Marketing Team Member of Student Programming Association
      • Jan 2022 - Aug 2022

      -Hand crafted graphics to promote a performer on campus. -Wrote a press release for a songwriter -Collaborated with members to rebrand and improve Instagram account -Hand crafted graphics to promote a performer on campus. -Wrote a press release for a songwriter -Collaborated with members to rebrand and improve Instagram account

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • General Member
      • Jan 2022 - May 2022

      Network with professionals in the industry. Network with professionals in the industry.

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Social Media Manager
      • May 2021 - Dec 2021

      During my time, I increased likes for promotional posts by 196%, increased likes for student focused posts by 60% and had a 21% increase of followers in 3.5 months. I ran the social medias for Penn State Berk's Campus Activities Board including Instagram, Snapchat and Facebook and making Tik Toks. Making posts and videos to promote upcoming events and special guests. I also co-ran the Marketing committee to come up with the best ways to showcase our events. During my time, I increased likes for promotional posts by 196%, increased likes for student focused posts by 60% and had a 21% increase of followers in 3.5 months. I ran the social medias for Penn State Berk's Campus Activities Board including Instagram, Snapchat and Facebook and making Tik Toks. Making posts and videos to promote upcoming events and special guests. I also co-ran the Marketing committee to come up with the best ways to showcase our events.

    • Food Server
      • Apr 2019 - Nov 2020

      Trained new employees, customer service for complaints, reconciled delivery driver's receipt totals, processed cash/credit transactions, answered phones Trained new employees, customer service for complaints, reconciled delivery driver's receipt totals, processed cash/credit transactions, answered phones

Education

  • Penn State University
    Bachelor's degree, Advertising
    2022 - 2023
  • Pennsylvania State University-Penn State Berks
    Communications, 3.94 GPA
    2020 - 2021

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