Experience

Fingerpaint Group

• United States
• Advertising Services
• 300 - 400 Employee

• Media Strategist

  • Oct 2021 - Present



Publicis Health

• United States
• Advertising Services
• 200 - 300 Employee

• Global Strategy Manager, AD, International Pharma - PlatformGSK

  • Dec 2020 - Oct 2021



Publicis Health Media

• United States
• Advertising Services
• 500 - 600 Employee

• Media Supervisor

  • Sep 2020 - Dec 2020

• Media Planner

  • Oct 2018 - Oct 2020

  • Plans, executes and manages consumer and health care professional multi-channel media campaigns across the Biogen Multiple Sclerosis franchise, creating portfolio solutions to accomplish the goals of individual brand leads as well as the overarching franchise to increase market share in a competitive category. Budgets managed across Biogen’s seven MS cross channel campaigns totaling $28MM• Builds and maintains trusting relationships with brand leaders and publisher partners by serving as the main point of contact for media planning by communicating media objectives, evaluating programs to meet campaign goals, conducting negotiations, and leading tactical implementation and optimizations • Orchestrates media executions, acting as liaison between internal teams and external partners (Creative, Business Intelligence, Paid Search, Social, etc.) to ensure that there is strategic alignment to brands overall business objectives• Transforms market research and competitive data into actionable insights, observations, implications, and defines success via key performance metrics • Onboards and trains new team members and associates on brand and PHM processes. Works closely with supervisors to ensure proper career development of media team associates Show less

• Associate Media Planner

  • Sep 2016 - Oct 2018

  • Executed and managed branded and unbranded consumer and health care professional pharmaceutical campaigns across the medical device, immunology, renal, MS, market access and allergy categories with budgets totaling $22 mil• Partnered with internal teams, including operations, business intelligence, search, social and strategy & analytics to ensure alignment on optimizations to improve brand goals• Developed Point of Views on the latest industry updates, competitor activity, or publisher offerings to be shared with the client to be activated on to optimize our campaign results (i.e. dynamic creative, sequential messaging) Show less



TCU 360

• Dallas/Fort Worth Area

• Reporter

  • Sep 2015 - May 2016



Philadelphia Union

• United States
• Spectator Sports
• 200 - 300 Employee

• Multimedia Marketing Intern

  • May 2014 - Aug 2014



Philadelphia Eagles

• United States
• Spectator Sports
• 500 - 600 Employee

• Fan Services Intern

  • May 2013 - Sep 2013