Experience

Poppy Barley Inc.

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Communications Specialist

  • Jan 2023 - Present

  • Oversee and provide copy for all Poppy Barley marketing channels – website, email marketing, SMS, digital and traditional advertising, product descriptions, packaging, printed assets, blog posts, press releases, etc.• Ensure language across platforms utilizes the Poppy Barley brand voice and is accurate, appropriate, and consistent to enhance user experience and improve SEO.• Build and execute the social media strategy, including the development of the content calendar, identifying channels and best practices, planning assets, and scheduling posts. • Monitor and report on marketing KPIs, continuously improving efforts by analyzing metrics, insights, and best practices, and then acting on the information.• Internal communications: create a clear and enthusiastic weekly newsletter that ensures all teams are confident and knowledgeable of what is happening at Poppy Barley.• Collaborate with the Poppy Barley marketing and creative team to execute concepts and activations. Show less

• Marketing Strategist

  • Aug 2021 - Jan 2023

  • Produce written copy for all Poppy Barley marketing channels – website, email marketing, SMS, digital and traditional advertising, product descriptions, packaging, printed assets, blog posts, press releases, etc.• Ensure language across platforms utilizes the Poppy Barley brand voice and is accurate, appropriate, and consistent to enhance user experience and improve SEO.• Monitor and report on marketing KPIs, continuously improving efforts by analyzing metrics, insights, and best practices.• Travel to pop-up shops across Canada, responsible for store set up and take down, customer appointments, marketing events, VIP activations, and more.• Support preparation of pop-up shops, including pulling and packing inventory, shipping management, and more.• Internal communications: create a clear and enthusiastic weekly newsletter that ensures all teams are confident and knowledgeable of what is happening at Poppy Barley.• Collaborate with the Poppy Barley marketing and creative team to execute retail-focused concepts and activations. Show less



Freelance

• Fashion Stylist

  • Oct 2019 - Jan 2023

  • Style ensembles for commercial and editorial photoshoots • Pull and return merchandise from various retailers • Prepare garments and accessories and maintain the appearance of models • Style ensembles for commercial and editorial photoshoots • Pull and return merchandise from various retailers • Prepare garments and accessories and maintain the appearance of models



Matte PR

• Canada
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jan 2021 - Apr 2021

  • Conceptualized, wrote and pitched story ideas to media, garnering coverage in notable publications such as ELLE Quebec, The Kit, S Magazine, and FAJO • Monitored media and gathered clippings for monthly reports • Wrote and edited communication materials, including press releases, website copy, blog posts, bylines, etc. • Created and maintained media lists tailored to specific clients and campaigns • Supported various clients from a range of industries, including fashion, retail, tech, consumer goods, and luxury real estate • Notable clients: nixit, Afterpay, YAP SISTER Studio, and Engel & Völkers Show less



The Griff Magazine

• Remote- Edmonton, Alberta, Canada

• Online Editor

  • Aug 2020 - Apr 2021

  •Used Adobe creative suite programs and Canva to create customized content for various social media platforms that upheld a strong and consistent brand voice •Created and maintained monthly content calendars •Collaborated with external brand partners to plan and execute cross-promoted marketing initiatives, such as giveaways •Conducted research and developed an in-depth strategic communications plan for the 2020/21 school year •Increased Instagram followers by over 44% during 9-month contract •Managed WordPress website and published web articles •Regularly pitched newsworthy article ideas targeted at primary audiences •Edited, wrote, conducted and transcribed interviews, and produced images for articles •Oversaw the digitization of monthly magazine issues Show less



Poppy Barley Inc.

• Canada
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Experience Key Leader

  • Aug 2017 - Mar 2020

  •Supported the marketing team by copywriting, editing, and creating content for social media •Managed "The People," an Instagram series that highlighted local tastemakers and entrepreneurs through engaging written content and images •Acted as a liaison between head office staff and influencers to ensure that influencers received appropriate gifted materials •Completed daily administrative tasks and reports •Assisted and styled models for campaign photoshoots •Offered creative ideas and strategies to attract new customers through unique initiatives and offerings •Planned memorable in-store events, which increased daily sales by 17.7% •Created exceptional customer experiences that developed strong, sustainable relationships with clients •Assisted with in-store visual merchandising, such as designing and executing in-store retail and window displays that moved product effectively •Led a retail team on the sales floor to meet sales goals, ensure proper brand and product training, and maintain effective communication between head office staff and retail staff Show less



Disney Cruise Line

• United States
• Travel Arrangements
• 700 & Above Employee

• Performer

  • Jul 2013 - Dec 2018

  •Danced and portrayed world-famous Disney Characters throughout several nine-month-long contracts •Created magical and unforgettable experiences for families sailing to international destinations •Recognized by The Walt Disney Company as a "Great Service Fanatic" on several occasions for my customer service skills and ability to make meaningful connections •Approved to represent The Walt Disney Company in media events •Planned entertaining and engaging events for crew members to boost morale and improve company culture •Represented the Entertainment Department on the Crew Health and Wellness Committee Show less



Novelle Bridal Shop

• Bridal Consultant

  • May 2016 - Aug 2017

  •Conducted detailed consultations and made long-lasting connections with clients to assist them in finding their perfect wedding attire •Styled ensembles for photoshoots and in-house fashion shows •Maintained the organization and cleanliness of the stockroom and sales floor, including regularly styling mannequins and merchandising accessory tables •Completed administrative tasks, including processing invoices, managing bookings, and phone and email reception •Conducted detailed consultations and made long-lasting connections with clients to assist them in finding their perfect wedding attire •Styled ensembles for photoshoots and in-house fashion shows •Maintained the organization and cleanliness of the stockroom and sales floor, including regularly styling mannequins and merchandising accessory tables •Completed administrative tasks, including processing invoices, managing bookings, and phone and email reception