Madison Franco

Marketing Specialist at Dryve Consulting
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Contact Information
us****@****om
(386) 825-5501
Location
Orange, Texas, United States, US

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5.0

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LinkedIn User

Madison is one of the most hardworking and vibrant people I've had to pleasure to work with. Whenever Madison and I had to stay late to edit content for the newspaper, knowing that she was there to help me get through the night made it all the better. She is extremely intelligent, capable, and always makes her deadlines on time no matter her workload. I’m extremely lucky to call Madison both my colleague and my friend.

Stacy Stahl

Madison is a rare breed! She's incredibly detail-oriented, thoughtful, and self-motivated and she consistently produces amazing work for us. She is also a quick learner who is very self sufficient, and I am constantly impressed by how efficient, yet thorough she is. Madison is a young woman to keep your eye on and we are very lucky to have her on our team!

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Credentials

  • Learning to Write for the Web
    Lynda.com
    Feb, 2018
    - Oct, 2024
  • SEO Essentials
    Moz
    May, 2020
    - Oct, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Specialist
      • Nov 2022 - Present
    • United States
    • Construction
    • Digital Marketing Manager
      • Oct 2020 - Nov 2022

      Manage website content, homepage updates, and quality assurance. Create content for paid and unpaid social media, email, SMS, landing pages, and storefront print media. Implement SEO efforts to improve organic rankings and conversions. Direct and edit videos for Tiktok and Instagram Reels. Plan and manage digital marketing campaigns across all channels. Manage website content, homepage updates, and quality assurance. Create content for paid and unpaid social media, email, SMS, landing pages, and storefront print media. Implement SEO efforts to improve organic rankings and conversions. Direct and edit videos for Tiktok and Instagram Reels. Plan and manage digital marketing campaigns across all channels.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Digital Content Editor
      • Feb 2018 - Oct 2020

      Plan, write, and edit content for the web. Manage website and quality assurance while overseeing departmental web editors. Provide Google Analytics reports and insights. Optimize website content for SEO and style, including brand voice. Assist with website redesign, including conceptualizing news and events website design. Write and design content for academic program pages and other degree program content. Plan, write, and edit content for the web. Manage website and quality assurance while overseeing departmental web editors. Provide Google Analytics reports and insights. Optimize website content for SEO and style, including brand voice. Assist with website redesign, including conceptualizing news and events website design. Write and design content for academic program pages and other degree program content.

    • Assistant Editor
      • Aug 2016 - Mar 2018

      Coordinate blog features with couples and photographers. Source and curate stories from photographer submissions and viral content. Write creative content for website renovation. Manage, create, and schedule posts and partner ads for Pinterest and Twitter.

    • Social Media Coordinator
      • May 2015 - Aug 2016

      Coordinate social media updates for Twitter and Pinterest. Write headline captions and schedule through Viraltag, Hootsuite, and Tailwind. Increase social media following through daily crossover posts. Link blog posts to social media to increase web traffic. Schedule advertiser posts with links to sponsored pages.

    • Social Media/Editorial Intern
      • Jan 2015 - May 2015

      Manage social media updates for Twitter and Pinterest. Write headline captions and schedule through Viraltag. Increase social media following through daily crossover posts. Link blog posts to social media to increase web traffic. Write proposal blog posts and articles. Readers send in stories, which are then edited, photos resized, and posted on blog.

    • News Editor, Copy Editor
      • Sep 2013 - Jan 2016

      Edit monthly news articles for content and grammar, correspond with writers for article information. Create monthly storyboard of relevant topics, assign articles to writers and write as needed. Edit and post weekly online articles. Edit monthly news articles for content and grammar, correspond with writers for article information. Create monthly storyboard of relevant topics, assign articles to writers and write as needed. Edit and post weekly online articles.

Education

  • University of St. Thomas (TX)
    Bachelor of Arts (B.A.), Communications, Marketing
    2013 - 2017

Community

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