Madison Cowles Serna

Assistant Director, Marketing & Communications at UTSA Campus Recreation
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Contact Information
us****@****om
(386) 825-5501
Location
San Antonio, Texas, United States, US

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Experience

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Assistant Director, Marketing & Communications
      • Jan 2022 - Present

      San Antonio, Texas, United States

    • Program Coordinator, Marketing & Communications
      • Feb 2020 - Jan 2022

      San Antonio, Texas Area • Develop, implement, and provide direction for communications and marketing functions of Campus Recreation. • Design collateral for various multimedia channels, including print, digital and social media. • Consult with program area leaders to ensure their design and social media expectations are met and that all outgoing materials are correct. • Write and edit copy for the department. • Assist with the supervision and professional development of marketing student staff. •… Show more • Develop, implement, and provide direction for communications and marketing functions of Campus Recreation. • Design collateral for various multimedia channels, including print, digital and social media. • Consult with program area leaders to ensure their design and social media expectations are met and that all outgoing materials are correct. • Write and edit copy for the department. • Assist with the supervision and professional development of marketing student staff. • Ensure the highest possible level of customer service to provide exceptional experiences for students, faculty, staff, guests, and university partners. • Participate in and contributes to departmental committees. • Represent Campus Recreation in campus community via committees and participation in various university functions. • Act as a presenter/consultant for the department.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Core Communicator, Division of Student Affairs
      • Jun 2020 - Present

      San Antonio, Texas, United States • Coordinated communications and promotion of event programming and departmental services across the Division of Student Affairs. • Engaged in collaborative communications efforts for major events and awareness initiatives as a Student Affairs Writing Team leader. Wrote articles for UTSA Today and copy used in Campus Link, the UTSA website, and departmental social media accounts university-wide. • Served on many departmental, divisional, and university-wide committees, tiger teams… Show more • Coordinated communications and promotion of event programming and departmental services across the Division of Student Affairs. • Engaged in collaborative communications efforts for major events and awareness initiatives as a Student Affairs Writing Team leader. Wrote articles for UTSA Today and copy used in Campus Link, the UTSA website, and departmental social media accounts university-wide. • Served on many departmental, divisional, and university-wide committees, tiger teams, and projects, including Roadrunner Days Welcome Events, Communications Collective, Student Affairs Writing Team, Student Affairs Assessment Team, and more. • Created collateral and amplified messages for Roadrunner Days Welcome Events, UTSA PEACE Center, Green Dot Bystander Intervention, Multicultural Student Center for Equity and Justice, Wellbeing Services, UTSA Family Association, and Dreamers Resource Center. • Engaged in crisis communications and social media monitoring. Show less

    • Co-Owner & Master Printer
      • Aug 2013 - Present

    • Co-Director
      • Sep 2019 - Jun 2020

      San Antonio, Texas Area

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Marketing & Design Manager
      • Sep 2018 - Feb 2019

      San Antonio, Texas Area • Designed print media such as Annual Reports, brochures, posters, postcards, invitations, and t-shirts • Created graphics, videos, and stories for all social media profiles • Tracked social media, website, and newsletter analytics • Wrote and edited copy for promotional materials, websites, and newsroom articles • Managed all social media profiles (Facebook, Instagram, Twitter, LinkedIn, YouTube) • Scheduled social media plans and campaigns • Ordered products and gathered… Show more • Designed print media such as Annual Reports, brochures, posters, postcards, invitations, and t-shirts • Created graphics, videos, and stories for all social media profiles • Tracked social media, website, and newsletter analytics • Wrote and edited copy for promotional materials, websites, and newsroom articles • Managed all social media profiles (Facebook, Instagram, Twitter, LinkedIn, YouTube) • Scheduled social media plans and campaigns • Ordered products and gathered quotes from vendors • Answered messages and inquiries regarding programs, events, and services • Photographed and recorded all events, meetings, and special projects • Ran promotions for products and registration discounts • Managed Marketing and Development interns • Improved SEO of Foundation website Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Graphic Designer
      • Jan 2018 - Jun 2018

      Lexington, Kentucky Area • Created and manipulated designs for clients • Mocked up designs on a variety of products including shirts, cups, headphones, banners, pens, embroidery, stickers, packaging, and hats • Established a stockpile of photos, videos, and designs for use in social media and brand development • Set up and printed films for screen printing

    • United States
    • Higher Education
    • 700 & Above Employee
    • Gallery Media Supervisor
      • Aug 2017 - Dec 2017

      Lexington, Kentucky Area • Managed social media promotion • Supervised Marketing Team interns • Assisted in installation and de-installation of exhibitions • Tracked increases in social media engagement

    • United States
    • Higher Education
    • 700 & Above Employee
    • Media Center Attendant
      • Jan 2016 - May 2017

      Lexington, Kentucky Area • Cataloged inventory • Instructed students on use of equipment, policies, and procedures • Checked equipment in/out to students and faculty • Designed brochures and posters • Tracked equipment usage and statistics • Maintained equipment

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Executive Assistant
      • Aug 2014 - Mar 2015

      • Conducted business with both individual clients, marketing agencies, and vinyl producers to provide effective customer service throughout customer's relationship with KEM • Managed customer accounts • Practiced professional communication and multi-tasking • Sold billboards, designed artwork, filed contracts, updated maps, managed renewal contracts • Scheduled vinyl drops and installs and supervised installers • Designed brochures and other marketing materials for affiliated… Show more • Conducted business with both individual clients, marketing agencies, and vinyl producers to provide effective customer service throughout customer's relationship with KEM • Managed customer accounts • Practiced professional communication and multi-tasking • Sold billboards, designed artwork, filed contracts, updated maps, managed renewal contracts • Scheduled vinyl drops and installs and supervised installers • Designed brochures and other marketing materials for affiliated businesses • Assisted Marketing Executive with logistical operations Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Graphic Designer
      • May 2009 - Jun 2012

      San Antonio, Texas Area • Advertised the facility and programs by creating and distributing marketing materials • Gave informational presentations, surveys, and tabled • Brand development and marketing through creation of posters, logos, t-shirts, facility guides, and web graphics • Managed social media accounts such as Facebook, Instagram, Twitter, Tumblr, and Pinterest • Organized, photographed, and decorated for special events

    • Assistant Manager
      • May 2007 - Feb 2009

      San Antonio, Texas Area • Managed and designed website • Conducted sales • Cataloged inventory • Designed marketing materials such as business cards, website graphics, flyers, logos and signage

Education

  • University of Kentucky
    Master of Fine Arts (M.F.A.), Art Studio
    2015 - 2018
  • The University of Texas at San Antonio
    Bachelor of Fine Arts (BFA), Printmaking
    2008 - 2013

Community

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