Madison Bryant
Manager, Client Success, Digital Marketing Services at Coalmarch by WorkWave- Claim this Profile
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Bio
Credentials
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Social Marketing Certification
HootsuiteJul, 2019- Nov, 2024 -
Advanced Google Analytics
GoogleJul, 2021- Nov, 2024 -
Google Analytics
GoogleJun, 2021- Nov, 2024
Experience
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Coalmarch by WorkWave
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United States
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Advertising Services
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1 - 100 Employee
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Manager, Client Success, Digital Marketing Services
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Apr 2023 - Present
Manage high-risk accounts and escalations by being the point person to effectively implement an improvement plan and engage the client in the partnership. Strategically build, manage, and retain a team of individual contributors that achieves business and client goals. Effectively own the NPS Survey process, including sending, updating, and reporting on survey results for Onboarding, Website Launch, and general client satisfaction. Advocate for and oversee the implementation of GA4 and updates to the website platform and coordinate the logistics for the Accounts Team and client experience. Show less
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Senior Account Executive
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Feb 2022 - Apr 2023
Collaborated with various leadership teams to set up, test, and implement new digital marketing strategies and initiatives, including Backlink Purchasing + IP Address Targeted Ads. Managed the retention of Enterprise-level accounts with revenue ranging from $5M - $16M. Implemented a new cross-team collaboration structure for Annual Strategy Presentations to mitigate confusion and enhance efficiency, saving an average of 2 hours in updates for each presentation. Maintained the highest level of client retention of anyone on the team without needing to escalate any client issues. Show less
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Marketing Account Strategist
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Mar 2021 - Feb 2022
Oversaw the 15+ client accounts to ensure marketing strategies aligned with the business goals of each individual client. Regularly met with clients to build strong rapport, discuss marketing strategy, review performance metrics, and discuss current and upcoming initiatives in an effort to retain $600k+ in ARR. Maintained an average NPS score of 9.5/10 by providing excellent client service through transparent and consistent communication, monitoring performance goals and adjusting strategy accordingly, and managing client expectations. Owned the overall marketing strategy of each client account by combining my vast understanding of the client’s needs and wants with the collaboration between the SEO, SEM, and PC to ensure all aspects worked seamlessly together to achieve the client’s goals. Show less
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The Marketing Machine
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United States
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Advertising Services
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1 - 100 Employee
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Account Coordinator
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Jan 2020 - Mar 2021
Coordinated 40+ clients to ensure all projects and tasks were properly executed through every stage of the creative process to meet deadlines effectively and efficiently. Enforced processes to regularly communicate with and delegate tasks among appropriate team members, including graphic and website designers, copywriters, and account executives. Led weekly Production Meetings and Creative Meetings to facilitate organization and creative conceptualization within the team. Organized the implementation of and transition to a new project management platform to increase productivity and improve quality. Regularly ideated, created, and implemented engaging content for clients in various industries. Show less
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OnSpot Data
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United States
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Marketing Services
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1 - 100 Employee
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Marketing Coordinator
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Sep 2019 - Dec 2019
Remotely oversaw 10+ clients to offer platform support and assistance in using granular location data to successfully market to highly targeted audiences. Generated analytic reports, tracked KPIs, and developed strategies for better results. Spearheaded the rebranding and redesign of the company's website by coordinating with the website designer, writing extensive copy, and relaying information between departments. Implemented and maintained social media marketing tactics. Remotely oversaw 10+ clients to offer platform support and assistance in using granular location data to successfully market to highly targeted audiences. Generated analytic reports, tracked KPIs, and developed strategies for better results. Spearheaded the rebranding and redesign of the company's website by coordinating with the website designer, writing extensive copy, and relaying information between departments. Implemented and maintained social media marketing tactics.
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High Point University
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Higher Education
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700 & Above Employee
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Supplemental Instructor
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Aug 2018 - Dec 2018
Led and tutored a Business Ethics course of 30 students to expedite mastery of the material and bridge the gap between professor and student. Conducted group study sessions as well as individual tutoring sessions to relay information and clarify any areas of confusion. Held office hours twice weekly to discuss concepts and build rapport with students. Led and tutored a Business Ethics course of 30 students to expedite mastery of the material and bridge the gap between professor and student. Conducted group study sessions as well as individual tutoring sessions to relay information and clarify any areas of confusion. Held office hours twice weekly to discuss concepts and build rapport with students.
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Phi Mu, Gamma Zeta
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High Point University
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Public Relations Officer
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Apr 2018 - Dec 2018
Committee chair of 10 women who delegated tasks and planned events to promote the Chapter. Grew and maintained a social media following and presence by showcasing strong social media content. Collaborated with other committee chairs to plan events and organize opportunities for Chapter involvement and participation. Committee chair of 10 women who delegated tasks and planned events to promote the Chapter. Grew and maintained a social media following and presence by showcasing strong social media content. Collaborated with other committee chairs to plan events and organize opportunities for Chapter involvement and participation.
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Wild Sports, LLC
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Charlotte, North Carolina Area
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Marketing Intern
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May 2018 - Aug 2018
Implemented a Social Media Content Calendar across multiple brands and increased engagement through promotional campaigns, managing posts, and optimizing company platforms. Composed press releases, created blog content, and pitched the brand as the leading outdoor games manufacturer to media outlets. Assembled and updated media contact databases, compiled market research highlighting specific target markets, and built a strong rapport with existing clientele as well as MLB, NHL, NFL, NBA, and Collegiate partners. Show less
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East West Hospitality
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United States
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Hospitality
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100 - 200 Employee
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Marketing Intern
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Jun 2016 - Aug 2017
Attended weekly marketing meetings and tracked reach of marketing initiatives. Built a strong rapport with clients by conducting tours and providing company and property information. Developed a social media marketing strategy to improve online presence and created a seamless brand identity. Revamped social media profiles and content to attract the company’s target audience. Researched audience interests, determined current trends, and built consumer profiles based on key traits of target markets. Show less
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Education
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High Point University
Bachelor of Business Administration (B.B.A.), Marketing
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