Madison Grovas
Marketing Coordinator at Dormie Network- Claim this Profile
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Bio
Casey Mills
Maddie joined our team as a paid influencer for a social media contest campaign during the 2017 college football season. Maddie was hired along with two other undergraduate students to create Instagram content using their personal accounts to help promote our Pepsi Husker Hunt online scavenger hunt and student attendance of home football games at the University of Nebraska-Lincoln. Maddie’s creativity helped her content to really standout in the Instagram feed and among her peer influencers. Maddie’s posts brought a fun, personal, and authentic brand feel to the campaign. We were impressed with how seamlessly Maddie’s promoted content fit in with her own personal content. Our measurements indicated that influencer content was 10-times more engaging than the average Instagram posts. Maddie was a focused and clearly very bright member of our social media team for this project and we would certainly consider working with her again
Casey Mills
Maddie joined our team as a paid influencer for a social media contest campaign during the 2017 college football season. Maddie was hired along with two other undergraduate students to create Instagram content using their personal accounts to help promote our Pepsi Husker Hunt online scavenger hunt and student attendance of home football games at the University of Nebraska-Lincoln. Maddie’s creativity helped her content to really standout in the Instagram feed and among her peer influencers. Maddie’s posts brought a fun, personal, and authentic brand feel to the campaign. We were impressed with how seamlessly Maddie’s promoted content fit in with her own personal content. Our measurements indicated that influencer content was 10-times more engaging than the average Instagram posts. Maddie was a focused and clearly very bright member of our social media team for this project and we would certainly consider working with her again
Casey Mills
Maddie joined our team as a paid influencer for a social media contest campaign during the 2017 college football season. Maddie was hired along with two other undergraduate students to create Instagram content using their personal accounts to help promote our Pepsi Husker Hunt online scavenger hunt and student attendance of home football games at the University of Nebraska-Lincoln. Maddie’s creativity helped her content to really standout in the Instagram feed and among her peer influencers. Maddie’s posts brought a fun, personal, and authentic brand feel to the campaign. We were impressed with how seamlessly Maddie’s promoted content fit in with her own personal content. Our measurements indicated that influencer content was 10-times more engaging than the average Instagram posts. Maddie was a focused and clearly very bright member of our social media team for this project and we would certainly consider working with her again
Casey Mills
Maddie joined our team as a paid influencer for a social media contest campaign during the 2017 college football season. Maddie was hired along with two other undergraduate students to create Instagram content using their personal accounts to help promote our Pepsi Husker Hunt online scavenger hunt and student attendance of home football games at the University of Nebraska-Lincoln. Maddie’s creativity helped her content to really standout in the Instagram feed and among her peer influencers. Maddie’s posts brought a fun, personal, and authentic brand feel to the campaign. We were impressed with how seamlessly Maddie’s promoted content fit in with her own personal content. Our measurements indicated that influencer content was 10-times more engaging than the average Instagram posts. Maddie was a focused and clearly very bright member of our social media team for this project and we would certainly consider working with her again
Experience
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Dormie Network
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United States
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Hospitality
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1 - 100 Employee
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Marketing Coordinator
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Aug 2021 - Present
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DuTeau Chevrolet/Subaru
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United States
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Digital Media Coordinator
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Mar 2020 - Jul 2021
- Grew and managed social media channels by creating unique content based on data, previous performance, and industry trends - Collaborated with 3rd party vendors to plan and distribute budgets in order to reach our advertising goals - Managed and created content for our websites by focusing on maximizing the user experience while capturing leads - Utilized Google Analytics and other measurement software to track, test, and develop reports to ensure digital marketing efforts are effective and performing at a maximum. Show less
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Amigos/Kings Classic
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United States
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Food and Beverage Services
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1 - 100 Employee
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Social Media Specialist
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Oct 2019 - Mar 2020
- Grew social media presence and engagement by generating ideas for building brand image and promptly interacting with social media followers - Designed, created, and managed effective social campaigns that are modern, compelling, relevant and engaging while closely collaborating with other members of the marketing team - Planned and organized various programs to improve employee engagement in order to create a positive work culture and improve retention. - Created a variety of campaigns and plan special events to promote greater brand awareness and community engagement. Show less
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FUSE Coworking
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Lincoln, Nebraska Area
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Intern
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Oct 2018 - Dec 2019
- Exhibited creativity by creating content that was different and stood out on various social media projects - Supported the coworking community by managing their needs while also keeping the space organized and clean - Collaborated with other interns to build out the new company website by researching and developing new ideas and content that would be beneficial to potential members - Planned special events for members to promote a sense of community while reducing costs in order to stay on budget Show less
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Heartland United Way
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United States
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Individual and Family Services
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1 - 100 Employee
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Intern
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May 2018 - Aug 2018
- Researched and designed various campaign actions including the annual campaign video to optimize awareness - Implemented strategies to balance maintaining company software while also performing administrative duties - Initiated calls to community members to raise funds and generate awareness - Researched and designed various campaign actions including the annual campaign video to optimize awareness - Implemented strategies to balance maintaining company software while also performing administrative duties - Initiated calls to community members to raise funds and generate awareness
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Education
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2015 - 2019
University of Nebraska-Lincoln
Bachelor of Science in Business Administration with a major in Management -
IES Abroad
Intensive Studies Summer Program, Language and Culture - Rome, Italy
Community
