Madina Yakubova
Marketing Intern at Expatrio- Claim this Profile
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English Full professional proficiency
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German Elementary proficiency
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Russian Native or bilingual proficiency
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Kazakh Native or bilingual proficiency
Topline Score
Bio
Credentials
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Introduction to Marketing & Programmatic Advertising certificate of participation
hybrid.aiDec, 2020- Nov, 2024 -
Media Planning University
Dentsu Aegis Network KazakhstanJul, 2019- Nov, 2024 -
Marketing & PR University of Practical Knowledge
EUROBAKDec, 2017- Nov, 2024
Experience
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Expatrio
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Germany
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Financial Services
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1 - 100 Employee
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Marketing Intern
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Sep 2021 - Present
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Senior Marketing Specialist
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Jun 2019 - Sep 2020
PetroRetail, LLP is an owner of the largest gas stations chain in Kazakhstan called “KazMunayGaz”o ATL and BTL activities managing: radio, SMM, outdoor, internet, SMSo BTL activities budget planning, development, supply and distribution across the country o Promo launching: planning, forecasting, analysing, budgeting, control, reportingo Tender holding, bidding o Marketing activities supporting: printed materials planning, suppliers searchingo UX and UI specification for Mobile App development o Loyalty program launching supporto Internal Event-management runningAchievementso Successful Collaboration with MasterCard: sales of Gasoline92 increased by 35% and a lot of positive customer feedback receivedo Reduced the cost of producing Bank cards in comparison with the previous supplier to 57%
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Bosch
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Germany
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Software Development
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700 & Above Employee
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Assistant Regional Marketing Manager
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Sep 2018 - May 2019
[Similar functionality to intern]o Marketing activities in Kazakhstan and Central Asia supportingo Dealers collaboration managingo Tender holding, bidding o Local web sites managing and controlling o Preparation of terms of reference for launching a mobile application: coordination of the project, maintaining team communications, monitoring the stages of the project.Achievements: o Self-organisation of the Dealer summit in Almaty: more than 100 participants from KZ and Central Asia.o Participation in mobile App creation and presentation to CEO
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Marketing Intern
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Oct 2017 - Sep 2018
Marketing activities in Kazakhstan and Central Asia supporting:o design, order for printing, distribution of printed materialso preparation of presentations, o updating of electronic catalogso design of POSMo event management o development, coordination, and ordering of advertising and souvenir productsDealers collaboration managing: o Branding (shops, cars, stands, POSM)o Signing agreements (on compensation, conducting documents for netting)Local web sites editing Achievements: o Gained the position of Assistant after graduation
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Education
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Technische Hochschule Ingolstadt
Master of Arts - MA, Retail and Consumer Management -
International Information Technology University
Bachelor's degree, Management -
Hochschule Schmalkalden
Bachelor's degree, Economics and Business