Madina Yakubova

Marketing Intern at Expatrio
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Contact Information
us****@****om
(386) 825-5501
Location
Berlin, Berlin, Germany, DE
Languages
  • English Full professional proficiency
  • German Elementary proficiency
  • Russian Native or bilingual proficiency
  • Kazakh Native or bilingual proficiency

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Credentials

  • Introduction to Marketing & Programmatic Advertising certificate of participation
    hybrid.ai
    Dec, 2020
    - Nov, 2024
  • Media Planning University
    Dentsu Aegis Network Kazakhstan
    Jul, 2019
    - Nov, 2024
  • Marketing & PR University of Practical Knowledge
    EUROBAK
    Dec, 2017
    - Nov, 2024

Experience

    • Germany
    • Financial Services
    • 1 - 100 Employee
    • Marketing Intern
      • Sep 2021 - Present

    • Senior Marketing Specialist
      • Jun 2019 - Sep 2020

      PetroRetail, LLP is an owner of the largest gas stations chain in Kazakhstan called “KazMunayGaz”o ATL and BTL activities managing: radio, SMM, outdoor, internet, SMSo BTL activities budget planning, development, supply and distribution across the country o Promo launching: planning, forecasting, analysing, budgeting, control, reportingo Tender holding, bidding o Marketing activities supporting: printed materials planning, suppliers searchingo UX and UI specification for Mobile App development o Loyalty program launching supporto Internal Event-management runningAchievementso Successful Collaboration with MasterCard: sales of Gasoline92 increased by 35% and a lot of positive customer feedback receivedo Reduced the cost of producing Bank cards in comparison with the previous supplier to 57%

    • Germany
    • Software Development
    • 700 & Above Employee
    • Assistant Regional Marketing Manager
      • Sep 2018 - May 2019

      [Similar functionality to intern]o Marketing activities in Kazakhstan and Central Asia supportingo Dealers collaboration managingo Tender holding, bidding o Local web sites managing and controlling o Preparation of terms of reference for launching a mobile application: coordination of the project, maintaining team communications, monitoring the stages of the project.Achievements: o Self-organisation of the Dealer summit in Almaty: more than 100 participants from KZ and Central Asia.o Participation in mobile App creation and presentation to CEO

    • Marketing Intern
      • Oct 2017 - Sep 2018

      Marketing activities in Kazakhstan and Central Asia supporting:o design, order for printing, distribution of printed materialso preparation of presentations, o updating of electronic catalogso design of POSMo event management o development, coordination, and ordering of advertising and souvenir productsDealers collaboration managing: o Branding (shops, cars, stands, POSM)o Signing agreements (on compensation, conducting documents for netting)Local web sites editing Achievements: o Gained the position of Assistant after graduation

Education

  • Technische Hochschule Ingolstadt
    Master of Arts - MA, Retail and Consumer Management
    2020 - 2022
  • International Information Technology University
    Bachelor's degree, Management
    2014 - 2018
  • Hochschule Schmalkalden
    Bachelor's degree, Economics and Business
    2017 - 2017

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