Experience

KOHO

• Canada
• Financial Services
• 100 - 200 Employee

• Senior Product Marketing Manager

  • Jan 2023 - Present

• Product Marketing Manager

  • Mar 2021 - Dec 2022



Intuit

• United States
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Nov 2019 - Oct 2020



Pizzaiolo The Pizza Maker's Pizza

• Canada
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Mar 2019 - Jul 2019

  Toronto, Canada Area • Developed a data-driven digital marketing strategy to improve website traffic, increase sales and customer engagement through paid social media; resulted in a 22% reduction in CAC over course of 3 months • Responsible for creating and driving paid and organic content on social media; managed over 28+ digital ads, resulted in a 39% increase in online orders • Collaborated with agencies to develop and deliver creative briefs and managed the creative process throughout • Developed an… Show more • Developed a data-driven digital marketing strategy to improve website traffic, increase sales and customer engagement through paid social media; resulted in a 22% reduction in CAC over course of 3 months • Responsible for creating and driving paid and organic content on social media; managed over 28+ digital ads, resulted in a 39% increase in online orders • Collaborated with agencies to develop and deliver creative briefs and managed the creative process throughout • Developed an in-depth analytical report on the website’s performance and identified key UI/UX pain points for improving traffic & conversion rates • Managed relationships with internal partners (Franchisees) and external agencies • Work Environment: MS Word, MS Excel, MS Powerpoint, Facebook Ads Manager, Google Analytics, Google Adwords, Campaign Monitor, Instagram Ads Show less



Nazdeeq

• Pakistan
• Transportation, Logistics, Supply Chain and Storage

• Co-Founder, Marketing Manager

  • Oct 2016 - Nov 2018

  Founded Nazdeeq, a tech company that enabled cross border e-commerce by solving payment and shipping issues for customers who want to buy from international stores. As an entrepreneur, I take on different roles depending on what my business needs me to be that day! But I take the lead in product marketing, sales, digital marketing, business development, customer service and corporate strategy. • Led market research and analyzed findings to understand customer, market… Show more Founded Nazdeeq, a tech company that enabled cross border e-commerce by solving payment and shipping issues for customers who want to buy from international stores. As an entrepreneur, I take on different roles depending on what my business needs me to be that day! But I take the lead in product marketing, sales, digital marketing, business development, customer service and corporate strategy. • Led market research and analyzed findings to understand customer, market opportunities and competition • Determined Nazdeeq’s brand positioning and developed brand identity guidelines accordingly • Responsible for product management; led a cross-functional team of 6 members to launch the product (Nazdeeq) • Led campaign management; successfully reduced the customer acquisition cost by 35% in 3 months • Responsible for sales and revenue; maintained a 11% steady growth in sales by increasing customer retention, limiting order cancellations, and implementing tactics to build trust with the customer • Developed a digital marketing road-map; resulted in 31,000 targeted followers across Facebook & Instagram in 7 months • Executed a consumer-data driven pricing strategy to increase sales of high-ended products by 15% • Leveraged on customer insights to identify new sales opportunities for Nazdeeq’s top 2 categories: books and vitamins; resulted in setting up booths in 12 expos nationwide • Built robust SOPs for increasing customer satisfaction, enabling our employees to handle 40+ queries (on calls & online) and resulted in 85% customer satisfaction rating across the board • Presented Nazdeeq product at 40+ global events, conference and contests • Successfully managed financial planning and renegotiated volume pricing with international freight forwarders, and optimized consolidation and fulfillment processes which led to 25% cost reduction Show less



BERA

• United States
• Advertising Services
• 1 - 100 Employee

• Consumer Insights Analyst, MBA Intern

  • Jun 2015 - Aug 2015

  Manhattan, New York In the $20 billion spirits market, analyzed primary consumer behavior data; resulted in a 4 part million-dollar actionable marketing strategy for Captain Morgan to increase willingness to pay premium amongst millennials by igniting relevance in the category



Nielsen

• United States
• Technology, Information and Media
• 700 & Above Employee

• Consumer Insights & Innovation, Executive

  • Nov 2012 - Jul 2014

  ▪ Led projects and client interfacing for Pepsi-Cola: assessed market trends, benchmarked performance, measured the impact and reach of brand marketing strategies; resulted in actionable insights in line with clients’ strategy and business drivers ▪ Revitalized and strengthened relationship with dissatisfied clients by providing value added services; resulted in securing future projects that contributed to achieving 100% of the revenue target ▪ Launched an innovative company-wide… Show more ▪ Led projects and client interfacing for Pepsi-Cola: assessed market trends, benchmarked performance, measured the impact and reach of brand marketing strategies; resulted in actionable insights in line with clients’ strategy and business drivers ▪ Revitalized and strengthened relationship with dissatisfied clients by providing value added services; resulted in securing future projects that contributed to achieving 100% of the revenue target ▪ Launched an innovative company-wide initiative to resolve gaps in service quality; resulted in collaborative cross-functional solutions Work Environment: Nielsen’s Quantitative Propriety Tools: Gap Analysis, Competitive Analysis, Brand Equity, Usage & Attitude, Category Dynamics, Product Testing, Market & Customer Segmentation, P3 (Conjoint Analysis), Total Unduplicated Reach Frequency Show less