Head Consultant - Marketing & Sales

• Feb 2023 - Present

Chief Executive Officer

• Jul 2019 - Present

www.linkedin.com/company/ministryofmarketing www.linkedin.com/company/ministryofmarketing

Head - Brand Development & Operations

• Feb 2019 - Aug 2019

Head - Marketing & Operations (HMO)

• Oct 2018 - Jan 2019

✪ Incorporate marketing strategies into various departments of the company. ✪ Using research to develop, implement and measure strategies. ✪ Spearhead the production, film shoots & events and design promotional strategies. ✪ Meet prospect call, tour and sales goals on a monthly basis. ✪ Maintain excellent business relationships with partner agencies to facilitate referrals. ✪ Create a marketing and PR strategy for the company to be approved by the directors ✪ Monitor company sales KPIs and sales performance ✪ Capture all necessary information for quotes and manage the dispatch of quotes to agreed timescales ✪ Follow up on outstanding quotes to agreed timescales. ✪ Generate qualitative leads through various trusted mediums for generating maximum business. ✪ Drive the successful implementation and adoption of the sales and marketing automation platforms. ✪ Monitor the quality of marketing and sales information and define production improvement programs. ✪ Chase and analyse the reasons for failure to turn an enquiry into a new order.

Head-Marketing and Sales

• Apr 2018 - Sep 2018

✪ Craft strategies for all teams, including sales, marketing, communications and fitness trainers. ✪ Prepare and manage monthly, quarterly and annual marketing budgets. ✪ Set, monitor and report on team goals regularly with the help of Fitness Force Software. ✪ Design branding, positioning and pricing strategies. ✪ Ensure the brand message is strong and consistent across all channels and marketing efforts (such as events, email campaigns, social media and word of mouth) ✪ Analyse consumer behaviour and determine client personas. ✪ Identify opportunities to reach new market segments and expand market share. ✪ Craft quarterly and annual hiring plans. ✪ Monitor competition (acquisitions, pricing changes and new products and features). ✪ New product development when required keeping in mind the necessity in the market. ✪ Coordinate sales and marketing efforts to boost brand awareness with the help of social media primarily followed by offline channels. ✪ Participate in the quarterly and annual planning of company objectives.

Head of Sales and Marketing

• Feb 2018 - Apr 2018

✪ Define the strategic orientations and the 3-year marketing plan for the category; monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue). ✪ Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs. ✪ Implement new launches and marketing mix strategies (IMC/360/Digital) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines. ✪ Mobilise and collaborate with other departments (sales, logistics, education, etc.) and partner agencies to build broader business strategy. ✪ Monitor the local adaptation of communication materials (imagery, digital, point of sale). ✪ Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors ✪ Manage PPP budget and sales forecast for the category. ✪ Effectively prepare clear messages to present to senior management. ✪ Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how. ✪ Create and manage digital campaigns for the category and generate leads to target conversion.

Director Of Operations

• Aug 2017 - Feb 2018

✪ Spearhead the entire gamut of activities pertaining to client acquisition, client service followed by client retention. ✪ Partner with agencies for target completion. ✪ Responsible for smooth operations and achieving goals set by the company & partners. ✪ Successful towards building trust among clients and partner agencies. ✪ Spearhead the entire gamut of activities pertaining to client acquisition, client service followed by client retention. ✪ Partner with agencies for target completion. ✪ Responsible for smooth operations and achieving goals set by the company & partners. ✪ Successful towards building trust among clients and partner agencies.

Marketing and Sales Manager

• Feb 2017 - Aug 2017

✪ Collecting competitor information on supplementary distribution business. ✪ Retention, enhancement & deepening relationships with clients. ✪ To implement defined marketing strategies to achieve targeted sales and ensure increased market share. ✪ Develop and maintain close rapport with customers through maintaining cooperation & proactive temperament. ✪ Market evaluation for new opportunities along market penetration when required. ✪ Record activity on accounts and help to close deals to meet these targets. ✪ Creating marketing campaigns to enhance company credibility as well as generate leads. ✪ Use a variety of styles to persuade or negotiate appropriately with prospect clients. ✪ Using creativity & innovation techniques towards creating customer perceived value. ✪ Cold calling when required depending upon the potential of prospects.

Sales and Marketing Manager

• Apr 2016 - Aug 2016

✪ Converting prospect clients into customers through different sales attribution techniques. ✪ Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. ✪ Participate in pricing & conduct competitive analysis. ✪ Forecast sales targets and ensure they are met by the team. ✪ Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions. ✪ Track and record activity on accounts and help to close deals to meet these targets. ✪ Creating marketing campaigns to enhance company credibility as well as generate leads. ✪ Use a variety of styles to persuade or negotiate appropriately with prospect clients. ✪ Using creativity & innovation techniques towards creating customer perceived value.

Business Development Manager

• May 2015 - Feb 2016

✪ Prospect for potential new clients and turn this into increased business. ✪ Cold call as appropriate within the market or geographic area to ensure a robust pipeline of opportunities. ✪ Meet potential clients by growing, maintaining, and leveraging the network. ✪ Identify potential clients, and the decision makers within the client organization. ✪ Research and build relationships with new clients. ✪ Set up meetings between client decision makers and company’s practice leaders/Principals. ✪ Present and consult with mid and senior level management on business trends with a view to developing new services & distribution channels. ✪ Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. ✪ Forecast sales targets and ensure they are met by the team. ✪ Track and record activity on accounts and help to close deals to meet these targets. ✪ Present new services and enhance existing relationships. ✪ Participate in pricing the solution/service. ✪ Formulating a marketing plan under the guidance of the HOD. ✪ Managing key accounts & their online content. ✪ Use a variety of styles to persuade or negotiate appropriately with prospect clients. ✪ Present an image that mirrors that of the client. ✪ Conceptualizing a strategic pattern for business development. ✪ Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiator. ✪ Handling end-to-end client relationships including pitching, negotiation, contracting, billing / invoicing, and payment collection. ✪ Maintaining Area Reports which include revenue numbers, payment collections and evaluation and reporting the same to the Sales / Business Head. ✪ Acquiring and managing critical client accounts which have higher degree of complexity in terms of client servicing. ✪ Drafting Press Release & Attaining media coverage to achieve optimum publicity & recognition for the company.

Business Development Executive

• Jun 2013 - Jun 2014

✪ Received and screened incoming calls and visitors determined the priority of the matters and response accordingly. ✪ Database management with the help of Yellow Pages for generated leads ✪ Coordinated with management and clients to identify business development opportunities with existing and new clients. ✪ Assisted the marketing team in development of advertising and promotional programs, telemarketing plans and trade shows. ✪ Associated with the creative department for initiating social media advertisements. ✪ Prepared weekly report for the immediate senior. ✪ Participated in meetings to report business prospect and status updates to management and clients.

Digital Marketing Consultant

• Jul 2013 - Dec 2013

✪ Drafting press releases & managing art exhibition listings both online and offline. ✪ Website curation & maintenance when required. ✪ Subscribing artists online and uploading their work. ✪ Talking to clients for art purchase and prepare weekly purchase report. ✪ Responsible for building a network of artists online for showcasing their exclusive work. ✪ Drafting press releases & managing art exhibition listings both online and offline. ✪ Website curation & maintenance when required. ✪ Subscribing artists online and uploading their work. ✪ Talking to clients for art purchase and prepare weekly purchase report. ✪ Responsible for building a network of artists online for showcasing their exclusive work.

Imaging Manager

• Mar 2012 - Jul 2012

✪ Public relations and event management. ✪ Print media advertising and social media management. ✪ Sponsorship calls and client management. ✪ Analysed the weekly report and prepare the line of action and conducted meetings and laying plan of action. ✪ Coordinated and facilitated the for all kind of events and arrange appointments, meetings, and conferences for the same. ✪ Spearheaded the entire gamut of activities pertaining to lead generation, database management and strategic plan for the demand of current market.

Event Marketing Manager

• Jan 2011 - Feb 2012

Press Operations Assistant

• Sep 2010 - Oct 2010