Retention Marketing Manager

• Oct 2021 - Present

GrowthX Fellow

• Nov 2022 - Present

Founder

• Mar 2020 - Aug 2021

At Zulupets, we are head over heels in love with our pets! Our store is an ode to our furry friends and all the stupid things they do to bring us the biggest smiles. Our personalized and quirky pet portraits are the perfect way to celebrate your little ones and have the cutest memory of them to last a lifetime. Remember to give them the tightest hugs and the tickliest belly rubs!Key Responsibilites:Develop short-term and long-term business and marketing plans built on key in-depth consumer insights, market trends, competitive and category analysis to deliver overall business objectives of topline, bottom line, market share, and category penetrationEnsure identification, investigation, and selection of appropriate suppliers (focusing on quality, delivery, cost, and sustainability) in accordance with brand policies. Define and establish local standard agreements with all major suppliersDevelop data-driven strategies and processes for brand expansion via new product launches, identification of under-penetrated target groups, and new acquisition channelsWork with external agencies to design and deliver multi-channel digital campaigns (paid, social, display, search) to increase customer growth and brand awareness across all online marketing channels. Lead the creative and content-first strategy on social media channels to maximize organic traffic and drive positive brand engagementIdentify customer insights and key drivers of negative and positive customer experience based on analysis of both relationship (NPS) and transactional (Product Reviews) surveys and other feedback sources. Prepare reporting and presentation for sharing insight and recommendations on changes to potentially improve products and servicesManage marketing spend and budget process to meet growth and ROI targets, including monthly forecasts and reporting. Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other initiatives

Management Trainee

• Jul 2019 - Mar 2020

Role & Responsibilities:• Developed strong win-win relationships with distributors and key retailers in the market• Actively listened to channel partners and trade partners' feedback and took necessary action to improve the overall quality of service to our partners• Identified trends from the data by analyzing both internal and external data sets, to correlate business growth with market intelligence and come out with required inferences.• Leveraged trade marketing inputs (schemes/activation) more effectively looking at the investment & opportunity to gain • Managed accurate stock planning, logistics, and sales forecast at the monthly level •Executed specific channel trade programs & distributor engagement initiatives in collaboration with the regional trade marketing team • Worked closely with regional trade & sales development team to execute all marketing initiatives viz. New Product Launches, Marketing Activation Programs, Shopper Insighting Programs

Marketing and Brand Strategy - Internship

• Feb 2018 - Jun 2018

Account Management Executive

• Nov 2015 - Jun 2016

Role & Responsibilities:• Served as a key resource for the organization with respect to translation of client/brand requirements for implementation on various digital & offline platforms. Developed communication briefs in line with agreed communication objectives & drive execution in close coordination with multiple internal & external partners• Collaborated daily with the development, design, and consumer research teams to ensure project requirements are clearly defined and properly phased to facilitate timely delivery of functionality

Senior Executive, Brand Planning & Business Development

• Aug 2014 - Aug 2015

Built and nurtured a pipeline of new business opportunities, creating outreach campaigns to engage new and past leads, and assisted in the creation of strategic pitches to grow the company’s client portfolio Built and nurtured a pipeline of new business opportunities, creating outreach campaigns to engage new and past leads, and assisted in the creation of strategic pitches to grow the company’s client portfolio