Experience

Yohana

• United States
• Wellness and Fitness Services
• 100 - 200 Employee

• Lead UX Copywriter

  • Jun 2023 - Present

  • Drives research-led initiatives to craft engaging and user-centric copy, working closely with UX researchers, product designers, engineers, Global Head of Marketing, and Director of Product • Directs and optimizes copy for the highest-impact areas on the Yohana mobile app and web app, like the initial onboarding flow, main app navigation, and web app homepage • Presents work confidently to directors and executives • Advocates for accessibility and best practices for inclusive… Show more • Drives research-led initiatives to craft engaging and user-centric copy, working closely with UX researchers, product designers, engineers, Global Head of Marketing, and Director of Product • Directs and optimizes copy for the highest-impact areas on the Yohana mobile app and web app, like the initial onboarding flow, main app navigation, and web app homepage • Presents work confidently to directors and executives • Advocates for accessibility and best practices for inclusive design, making the product experience welcoming and usable for all members Show less



Harmonic Financial Technology

• United States
• Financial Services
• 1 - 100 Employee

• Content Designer

  • Sep 2022 - Jun 2023

  • Proposed and user-tested user flow improvements, resulting in a 15-20% surge in user flow completion rates following strategic copy edits • Wrote clear, compelling content for onboarding and payment flows, multi-step emails, navigational design, and in-product experiences within the Fintech niche • Collaborated with marketing and legal teams of prominent product partners, including Aflac, Geico, Spartan Race, Blue Acorn, Grid, CarShield, Proper, Prudential, Hiatus, and other… Show more • Proposed and user-tested user flow improvements, resulting in a 15-20% surge in user flow completion rates following strategic copy edits • Wrote clear, compelling content for onboarding and payment flows, multi-step emails, navigational design, and in-product experiences within the Fintech niche • Collaborated with marketing and legal teams of prominent product partners, including Aflac, Geico, Spartan Race, Blue Acorn, Grid, CarShield, Proper, Prudential, Hiatus, and other neobanks) Show less



Owlet Baby Care

• United States
• Health, Wellness & Fitness
• 100 - 200 Employee

• Lead Copywriter

  • Jun 2022 - May 2023

  • Drove copy efforts for the pre and post-launch initiatives for the Dream Sock 2, which resulted in a company record-breaking launch day of $280.4k in sales, and a 330% increase in the total amount of time a user spent on the site • Collaborated with legal and PM teams to produce legally-compliant packaging, landing pages, sales sheets, and in-store displays • Worked closely with the Creative Director and Vice President of Brand Marketing to align on overall marketing strategy and… Show more • Drove copy efforts for the pre and post-launch initiatives for the Dream Sock 2, which resulted in a company record-breaking launch day of $280.4k in sales, and a 330% increase in the total amount of time a user spent on the site • Collaborated with legal and PM teams to produce legally-compliant packaging, landing pages, sales sheets, and in-store displays • Worked closely with the Creative Director and Vice President of Brand Marketing to align on overall marketing strategy and execute on emails, organic and paid social media, blogs, and other customer-facing content

• Copywriter

  • Nov 2021 - Jun 2022



VisitorsCoverage Inc.

• United States
• Insurance
• 1 - 100 Employee

• Senior Content Marketer

  • Mar 2021 - Feb 2022

  • Managed strategy for nine-month-long company-wide content and website redesign, which resulted in 21% greater web traffic, 28% decrease in bounce rates, and 17% increase in sales • Spearheaded content design strategy for the taxonomy of content and developed sitemap through card sorting and user research • Wrote performance-focused copy (articles, website copy, press releases, error messages, calls to action, navigational content) • Conducted in-depth competitor, SERP, SEO, and… Show more • Managed strategy for nine-month-long company-wide content and website redesign, which resulted in 21% greater web traffic, 28% decrease in bounce rates, and 17% increase in sales • Spearheaded content design strategy for the taxonomy of content and developed sitemap through card sorting and user research • Wrote performance-focused copy (articles, website copy, press releases, error messages, calls to action, navigational content) • Conducted in-depth competitor, SERP, SEO, and keyword analysis to increase Google rankings on target keywords Show less



Compass Creative Co

• Advertising Services

• Senior Copy/UX Writer

  • Oct 2019 - Mar 2021

  • Worked with clients to develop content strategies that increase usability through navigation labels, site mapping, calls to action, informational writing, error messaging, and other elements within the overall customer journey • Wrote content that supports overall marketing and business operations, such as emails, user flows, and website landing pages

• Marketing Copywriter

  • Feb 2018 - Oct 2019

  Los Angeles Metropolitan Area



Semester At Sea / ISE

• United States
• Higher Education
• 1 - 100 Employee

• Digital Content Producer (1 semester contract)

  • Dec 2019 - Apr 2020

  • Produced digital and written content for Semester at Sea's social media channels, including Facebook, Instagram, Instagram stories, and Twitter • Wrote weekly articles for Semester at Sea's News from the Helm blog • Managed a team of three student assistants and oversaw a group of student vloggers for Snapchat takeovers • Grew Instagram account over 10k in 4 months - highest Instagram growth for a semester • Lived on the ship throughout the semester and was responsible for digital… Show more • Produced digital and written content for Semester at Sea's social media channels, including Facebook, Instagram, Instagram stories, and Twitter • Wrote weekly articles for Semester at Sea's News from the Helm blog • Managed a team of three student assistants and oversaw a group of student vloggers for Snapchat takeovers • Grew Instagram account over 10k in 4 months - highest Instagram growth for a semester • Lived on the ship throughout the semester and was responsible for digital coverage of in-country experiences Show less



WHERE Traveler®

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Online Editor & Circulation Manager

  • Nov 2016 - Jan 2018

  • Managed all written and visual communications for Where Magazine’s (San Diego) social media accounts along with their online magazine SoCalPulse.com • Produced weekly lifestyle articles, email campaigns, and newsletters for an annual audience of 3 million+ • Managed circulation of the print magazine, networked with upscale hotel concierge to build relationships and increase brand awareness, and managed and maintained SoCalPulse.com interface



TRAVELNSTUDY

• Copywriter

  • Dec 2015 - Jun 2016

  Amherst, MA • Wrote travel content regarding worldwide study abroad programs (including building out website content, writing curriculum discussions, and program specifics) • Developed skills in researching and report generating • Wrote grant proposals in search of potential funding opportunities



The University of Edinburgh

• United Kingdom
• Research Services
• 700 & Above Employee

• Admissions Office Assistant

  • Nov 2015 - May 2016

  Edinburgh, United Kingdom Duties as an Admissions Office Assistant: • Helped give tours to prospective students and their families • Provided admissions counseling to prospective undergraduate and postgraduate students • Helped drive recruitment initiatives by holding and participating in Q & A sessions • Communicated with individuals from a wide range of backgrounds and cultures in order to build relationships and convert leads • Made formal and informal presentations to small and large audiences… Show more Duties as an Admissions Office Assistant: • Helped give tours to prospective students and their families • Provided admissions counseling to prospective undergraduate and postgraduate students • Helped drive recruitment initiatives by holding and participating in Q & A sessions • Communicated with individuals from a wide range of backgrounds and cultures in order to build relationships and convert leads • Made formal and informal presentations to small and large audiences, and acted as the face of the University of Edinburgh's postgraduate humanities program. Show less