Vice President of Marketing

• Apr 2023 - Present

Sr Director, Digital Marketing & eCommerce

• Jan 2019 - Apr 2023

• Develop growth strategy for D2C business • Led website re-platform to Shopify Plus, including a full overhaul of site design and user experience, increasing conversion rate and average order value • Improve customer acquisition costs exponentially by focusing media mix, restructuring ad campaigns, and launching new claims and creatives • Manage media spend across paid Search, Social, and Amazon Advertising • Define and execute full-funnel digital marketing efforts from awareness to conversion and loyalty • Drive customer retention, influence repeat purchase behavior, and encourage advocacy via automated email and SMS marketing flows and journeys • Report on and optimize against various channel and company KPIs, with a focus on ROAS, Marketing ROI, LTV and CAC efficiencies • Test and continuously improve via A/B testing, landing page optimization, and CRO Show less

Associate Director of Digital Marketing

• Mar 2017 - Jan 2019

• Created and executed strategic marketing plans, including managing paid search and social campaigns across multiple client accounts • Analyzed metrics to evaluate success and create tangible results, disseminating information in comprehensive dashboards. • Managed upwards of 15 client accounts and relationships at any given time • Oversaw a team of designers, web developers and project managers • Created and executed strategic marketing plans, including managing paid search and social campaigns across multiple client accounts • Analyzed metrics to evaluate success and create tangible results, disseminating information in comprehensive dashboards. • Managed upwards of 15 client accounts and relationships at any given time • Oversaw a team of designers, web developers and project managers

Digital Marketing Project Manager

• Oct 2014 - Feb 2017

• Built, launched, and continuously improved paid search and social campaigns • Performed keyword research to identify opportunities for paid and organic search • Composed and optimized relevant blogs and content • Created social posts for various clients, managed social communities and performed social listening • Built, launched, and continuously improved paid search and social campaigns • Performed keyword research to identify opportunities for paid and organic search • Composed and optimized relevant blogs and content • Created social posts for various clients, managed social communities and performed social listening

Marketing Assistant

• Mar 2014 - Sep 2014

Find Your Solemate. GuiltySoles.com is an innovative startup that is changing the way women buy shoes. With a $49.95 1-year membership, all shoes and handbags are just $19.95. • Assist with all marketing activities • Coordinate blogger outreach and facilitate blogger programs • Maintain all product images and inventory for ecommerce platforms • Create, launch, and manage direct sales and loyalty programs • Promote on social media platforms such as Twitter, Facebook, Pinterest, etc. • Organize and participate in events and trunk shows • Write copy and design layout for web pages, brochures, etc. • Develop product descriptions and all meta tag information Show less

Assistant Manager/Wireless Sales Lead

• Feb 2012 - Jul 2014

• Plan and participate in events to promote store and attract business• Market store through social media and community outreach• Train and support employees in sales and personal development• Perform administrative duties, such as cash management and inventory control• Assist customers to give them a great experience and sell them solutions that fit their needs• Ensure store is making progress toward hitting budgets and goals

Back Office Lead

• Jan 2011 - Feb 2012

In this position I was responsible for all cash mangement duties. These include maintaining a safe fund, preparing deposits and change orders, and counting all registers. I was also in charge of handling all customer issues by helping find reasonable solutions. In addition, I provided manager overrides to cashiers throughout the store.

Customer Service Agent

• Aug 2009 - Jan 2011

Customer Service Agent is part of the Geek Squad. Here, I was responsible for performing all returns and exchanges. I also dealt with checking computers in and out of our service center, as well as providing basic technical support.