Madeline Wallman
Digital Marketing Specialist at Wisconsin REALTORS® Association- Claim this Profile
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Bio
Monika Rogers [Wingate]
Madeline worked on my team for over a year as a content writer. She did a fantastic job writing blogs, ebooks and web content that were informative, approachable, and engaging. She went above and beyond to improve the overall look and feel of our content. I would highly recommend Madeline if you are looking for a go getter who is easy to work with and knows how to create impactful content.
Monika Rogers [Wingate]
Madeline worked on my team for over a year as a content writer. She did a fantastic job writing blogs, ebooks and web content that were informative, approachable, and engaging. She went above and beyond to improve the overall look and feel of our content. I would highly recommend Madeline if you are looking for a go getter who is easy to work with and knows how to create impactful content.
Monika Rogers [Wingate]
Madeline worked on my team for over a year as a content writer. She did a fantastic job writing blogs, ebooks and web content that were informative, approachable, and engaging. She went above and beyond to improve the overall look and feel of our content. I would highly recommend Madeline if you are looking for a go getter who is easy to work with and knows how to create impactful content.
Monika Rogers [Wingate]
Madeline worked on my team for over a year as a content writer. She did a fantastic job writing blogs, ebooks and web content that were informative, approachable, and engaging. She went above and beyond to improve the overall look and feel of our content. I would highly recommend Madeline if you are looking for a go getter who is easy to work with and knows how to create impactful content.
Credentials
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HubSpot Marketing Software
HubSpotSep, 2020- Sep, 2024
Experience
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Wisconsin REALTORS® Association
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United States
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Real Estate
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1 - 100 Employee
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Digital Marketing Specialist
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Dec 2022 - Present
-Leads production of multiple email newsletter subscriptions with over 18,000 members. -Reports on all email and digital marketing KPIs and provides enhancement recommendations to team. -Manages digital marketing campaign launches from strategy through implementation. -Works with large team of creative, video production, IT, and editorial staff to route deliverables. -Leads production of multiple email newsletter subscriptions with over 18,000 members. -Reports on all email and digital marketing KPIs and provides enhancement recommendations to team. -Manages digital marketing campaign launches from strategy through implementation. -Works with large team of creative, video production, IT, and editorial staff to route deliverables.
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MW Marketing
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Advertising Services
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1 - 100 Employee
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Digital and Creative Freelancer
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Mar 2019 - Present
-Planned paid Facebook and Instagram ad strategies, including budgeting, targeting, scheduling, and performance reporting. -Created design and copy for digital ads. -Launched and managed short- and long-term paid social campaigns. -Planned paid Facebook and Instagram ad strategies, including budgeting, targeting, scheduling, and performance reporting. -Created design and copy for digital ads. -Launched and managed short- and long-term paid social campaigns.
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Digsite
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United States
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Market Research
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1 - 100 Employee
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Content Marketing Writer
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Mar 2021 - Dec 2022
-Crafted content about market research technology, including case studies, blog posts, one-sheeters, and ebooks. -Managed marketing efforts to promote webinars, create email campaigns, and enhance sales strategies. -Led branding initiatives to refine messaging, communicate new offerings, refresh content, and update website pages. -Crafted content about market research technology, including case studies, blog posts, one-sheeters, and ebooks. -Managed marketing efforts to promote webinars, create email campaigns, and enhance sales strategies. -Led branding initiatives to refine messaging, communicate new offerings, refresh content, and update website pages.
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Marketing Communications Specialist
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Aug 2020 - Jan 2021
-Conducted research for competitive audits, trend analysis, and media strategies. -Developed messaging and client-facing brand guides. -Designed infographics, flyers, branded presentations, and social media images. -Performed social media and website audits and provided enhancement recommendations. -Wrote press releases for new ed-tech product launches and pitched to journalists and bloggers. -Conducted research for competitive audits, trend analysis, and media strategies. -Developed messaging and client-facing brand guides. -Designed infographics, flyers, branded presentations, and social media images. -Performed social media and website audits and provided enhancement recommendations. -Wrote press releases for new ed-tech product launches and pitched to journalists and bloggers.
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KW2
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United States
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Marketing Services
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1 - 100 Employee
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Content & Social Specialist
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Jan 2020 - Mar 2020
-Revamped content and creative strategy for each owned channel to mesh with business goals. -Planned content calendars for all social channels, coordinating on-brand imagery and writing all copy. -Wrote case studies for important projects and campaign launches to be published online and promoted through social channels. -Proofread and copyedited agency-wide work.
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Account Manager
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Aug 2019 - Jan 2020
-Managed mid-size client relationships and all agency deliverables, specializing in public health and behavior change marketing. -Led projects within the agency from project kickoff through presentation of final deliverables. -Worked with various departments within the agency to communicate client needs, obtain information, and provide recommendations.
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Associate Account Manager
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Aug 2016 - Aug 2019
-Managed 20+ project calendars on a weekly basis to stay on time, on target, and on budget. -Led client status calls, project kickoffs, and shared responsibilities with Account Supervisor for large clients. -Developed briefs, estimates, memos, reports, and all other project documentation and client-facing work for Account Supervisor.
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Account Coordinator
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Aug 2015 - Aug 2016
-Created weekly client-facing project status reports.-Monitored project budgets and assessed weekly actuals versus estimates.-Performed support tasks between clients and KW2 team.-Created change orders and project briefs for creative and digital teams.-Performed web and social media analytics and created reports.-Opened jobs and handled internal administrative tasks.
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Education
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2011 - 2015
University of Minnesota-Twin Cities
BA in Journalism, Strategic Communication, emphasis on Advertising; Minor in Design
Community
