Madeline Skrak
Brand Manager & Digital Marketing Specialist at Council Fire, Benefit LLC- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Spanish Professional working proficiency
Topline Score
Bio
Chris Cloud
Maddy is an absolute joy to work with! I had the pleasure to work with Maddy on a daily basis on the development of strong marketing initiatives. Her positive personality and ability to work so well with others make her more than an asset to any organization. Not only does Maddy's organizational skills set her above others, but her eagerness to develop the best processes and ideas for any project also makes her an outstanding colleague and employee.
Allyson Lupovich
Maddie is an absolute ray of sunshine! She brought a great amount of enthusiasm and uplifting energy to the Marketing team, on top of being incredibly hard working. She is a team player and always gets the job done with a smile. Not only is she a sweetheart, she is also insanely organized and professional. Looking forward to seeing her grow in the marketing world and beyond!
Chris Cloud
Maddy is an absolute joy to work with! I had the pleasure to work with Maddy on a daily basis on the development of strong marketing initiatives. Her positive personality and ability to work so well with others make her more than an asset to any organization. Not only does Maddy's organizational skills set her above others, but her eagerness to develop the best processes and ideas for any project also makes her an outstanding colleague and employee.
Allyson Lupovich
Maddie is an absolute ray of sunshine! She brought a great amount of enthusiasm and uplifting energy to the Marketing team, on top of being incredibly hard working. She is a team player and always gets the job done with a smile. Not only is she a sweetheart, she is also insanely organized and professional. Looking forward to seeing her grow in the marketing world and beyond!
Chris Cloud
Maddy is an absolute joy to work with! I had the pleasure to work with Maddy on a daily basis on the development of strong marketing initiatives. Her positive personality and ability to work so well with others make her more than an asset to any organization. Not only does Maddy's organizational skills set her above others, but her eagerness to develop the best processes and ideas for any project also makes her an outstanding colleague and employee.
Allyson Lupovich
Maddie is an absolute ray of sunshine! She brought a great amount of enthusiasm and uplifting energy to the Marketing team, on top of being incredibly hard working. She is a team player and always gets the job done with a smile. Not only is she a sweetheart, she is also insanely organized and professional. Looking forward to seeing her grow in the marketing world and beyond!
Chris Cloud
Maddy is an absolute joy to work with! I had the pleasure to work with Maddy on a daily basis on the development of strong marketing initiatives. Her positive personality and ability to work so well with others make her more than an asset to any organization. Not only does Maddy's organizational skills set her above others, but her eagerness to develop the best processes and ideas for any project also makes her an outstanding colleague and employee.
Allyson Lupovich
Maddie is an absolute ray of sunshine! She brought a great amount of enthusiasm and uplifting energy to the Marketing team, on top of being incredibly hard working. She is a team player and always gets the job done with a smile. Not only is she a sweetheart, she is also insanely organized and professional. Looking forward to seeing her grow in the marketing world and beyond!
Credentials
-
Digital Marketing Certificate
The Wharton SchoolFeb, 2015- Nov, 2024
Experience
-
Council Fire, Benefit LLC
-
United States
-
Business Consulting and Services
-
1 - 100 Employee
-
Brand Manager & Digital Marketing Specialist
-
Jul 2022 - Present
- Works closely with senior management to develop strategies, protocols, and guidelines for integrated, consistent, and highly effective digital marketing campaigns - Plans, manages, and executes digital marketing campaigns through various platforms in support of Council Fire’s brand development/awareness/thought leadership as well as diverse client projects - Assists the Marketing, Creative, and Client Services teams to select and implement the appropriate media for Council Fire and client projects across different media platforms - Provides web design services; engages in web content development and management - Designs email newsletter templates and executes campaigns - Remains up-to-date with digital media trends/design technology to ensure high-standard content and visuals on platforms - Creates content and schedules placement on social media platforms - Manages and reports on website analytics, including SEO metrics - Monitors impact and return on investment of digital marketing campaigns - Develops and maintains digital media infrastructure tools Show less
-
-
-
Santa Fe Habitat for Humanity
-
United States
-
Non-profit Organization Management
-
1 - 100 Employee
-
Digital Marketing Manager
-
Apr 2020 - Jul 2022
-Strategizes and manages all media platforms including: Facebook, Instagram, LinkedIn, Google Business, and website -Manages website and advertisement strategy and content for all nonprofit needs and projects -Creates and edits all public-facing editorial content for the organization to ensure brand consistency -Conducts community outreach for brand exposure, community collaborations, and mission reinforcement -Designs all graphic assets using PhotoShop, photographs events, and edits all photo content using LightRoom -Brainstorms and editorializes campaign goals, designs layout, and edits all email blasts to mailing list of 10,000+ recipients -Plans and executes fundraising and development events to achieve annual fundraising goals, raising $60K+ per campaign -Leads Santa Fe Habitat Young Professionals Group, plans events, and cultivates community of 80+ philanthropic members Show less
-
-
-
Meow Wolf
-
United States
-
Entertainment Providers
-
500 - 600 Employee
-
Marketing Coordinator
-
Oct 2019 - Apr 2020
-Researched, coordinated, and purchased ads, liaising with the Graphic Design Team for content / design production -Managed and engaged with comments on Instagram, Yelp, TripAdvisor, and Facebook via Business Manager -Led and reported marketing analytics from campaigns and presented budgetary reports to senior level executives -Created a weekly Hubspot E-blast optimizing communications with radio contacts to maximize on-air mentions and buzz -Collaboratively brainstormed and contributed ideas to the campaigns, including Greetings from the Multiverse -Provided administrative support to the Vice President of Marketing and 6 Marketing departments -Responsible as the first line of response for all incoming press and marketing requests Show less
-
-
-
SITE SANTA FE
-
United States
-
Museums, Historical Sites, and Zoos
-
1 - 100 Employee
-
Digital Marketing & Communications Coordinator
-
Oct 2018 - Oct 2019
-Maintained comprehensive digital press plan on Facebook, Instagram, Twitter, and WordPress -Oversaw departmental interns and directed graphic designers in creation of graphics, ads, and digital assets -Grew Instagram account by 1,500+ followers and gained 375+ Facebook page likes in 12 months -Designed layout, generated editorial content, and distributed weekly MailChimp “This Week at SITE” E-blast -Managed and compiled all Social Media and digital analytics for weekly analysis and presentation to modify strategy -Assured cohesive branding, marketing, advertising, and tailored media strategies across all museum departments -Fulfilled contractural Social Media commitments for seasonal campaigns with institutions like the Santa Fe Opera -Photographed and edited pictures on PhotoShop from museum events for Social Media, E-blasts, and press usage Show less
-
-
-
Hipico Santa Fe
-
United States
-
1 - 100 Employee
-
Media Relations Manager
-
Jun 2018 - Oct 2019
-Created and maintained a comprehensive Media Relations program and oversaw all media interns / photographers -Centralized and managed media administration / press credentialing procedures at all events and competitions -Managed Facebook and Instagram accounts, maximizing engagement and coverage during the Santa Fe Summer Series -Pitched story ideas and sent press releases to local / regional / national press outlets weekly -Produced E-blasts and monthly newsletters to 5,000+ recipients with an average open rate of ~18% -Publicized year-round venue happenings; the 2018 Santa Fe Summer Series was featured by 12+ publications -Coordinated media visits, interviews, access, coverage, and photography policies at competitions Show less
-
-
-
Cisneros Design
-
United States
-
Graphic Design
-
1 - 100 Employee
-
Account Intern
-
Jan 2019 - Jun 2019
-Integrated Social Media strategy into client marketing strategies -Created campaign taglines for digital and print advertisements -Wrote website content and updated in-house media assets -Managed the Cisneros Design's accounts on various Social Media platforms -Proposed digital marketing strategies to various clients with in-depth Social Media Plans -Integrated Social Media strategy into client marketing strategies -Created campaign taglines for digital and print advertisements -Wrote website content and updated in-house media assets -Managed the Cisneros Design's accounts on various Social Media platforms -Proposed digital marketing strategies to various clients with in-depth Social Media Plans
-
-
-
Mount Holyoke College
-
Higher Education
-
700 & Above Employee
-
Social Media Coordinator
-
Sep 2014 - Jun 2018
-Created and managed Instagram account with weekly content and alum features, now boasting 1,600+ followers
-
-
Digital Content Assistant and Blogger for The Gates
-
Jul 2017 - May 2018
-Published 5 blogs for The Gates on Mount Holyoke’s website; 1,000- 2,000 clicks each-Created and implemented Social Media campaign initiatives with strategic hashtag engagement-Curated and scheduled promotional content on Twitter account via Hootsuite and Later for all campus events and lectures-Performed competitor analysis, researched, fact-checked, and collaborated with College’s Marketing Team
-
-
Equestrian Admissions Fellow
-
Aug 2015 - May 2018
-Organized outreach to prospective riders, promoted the riding program, and planned recruitment events-Recruited and evaluated riders to establish a competitive yearly roster for three competitive riding teams-Managed data, led guided tours, and spearheaded administrative work for our 3-woman team of Fellows
-
-
Campus Life Staff Writer & Assistant Editor for the News Section
-
Dec 2015 - May 2017
-Served as the Primary Staff Writer for the Campus Life and News Sections -Produced articles on a weekly basis and awarded article of the week for one of my feature pieces-Assisted in editing and producing the layout, while collaborating with news team to generate the paper
-
-
-
Chronicle of the Horse
-
Middleburg, Virginia
-
Editorial Intern
-
May 2017 - Sep 2017
-Wrote and published dozens of articles at the nation’s top horse magazine for news and equine topics -Produced content for the print magazine and the website—often exceeding 3,000 views -- -Collaborated with journalists to interview equestrians for a variety of feature, news, obituary, and lifestyle pieces -Represented The Chronicle at press conferences, then wrote articles for same same day publication -Wrote and published dozens of articles at the nation’s top horse magazine for news and equine topics -Produced content for the print magazine and the website—often exceeding 3,000 views -- -Collaborated with journalists to interview equestrians for a variety of feature, news, obituary, and lifestyle pieces -Represented The Chronicle at press conferences, then wrote articles for same same day publication
-
-
-
Mountain View Telegraph
-
United States
-
Newspaper Publishing
-
Summer Editorial Intern
-
Jun 2016 - Sep 2016
-Published 11 articles, 3 of which were featured in the the state’s premier newspaper, The Albuquerque Journal -Managed web content and initiated a daily “Good Morning” section for online readers -Independently reported on and covered large-scale events across the rural Estancia Valley -Published 11 articles, 3 of which were featured in the the state’s premier newspaper, The Albuquerque Journal -Managed web content and initiated a daily “Good Morning” section for online readers -Independently reported on and covered large-scale events across the rural Estancia Valley
-
-
-
Camp Waldemar
-
United States
-
Recreational Facilities
-
1 - 100 Employee
-
Summer Camp Counselor
-
2014 - 2016
-Organized campers for their various daily activities -Served as a Division Director, worked with conflict resolution and communicated with fellow counselors -Taught horseback riding lessons daily to classes of 7-10 students -Organized campers for their various daily activities -Served as a Division Director, worked with conflict resolution and communicated with fellow counselors -Taught horseback riding lessons daily to classes of 7-10 students
-
-
Education
-
2022 - 2025
The University of New Mexico
Master of Business Administration - MBA Candidate, Marketing Management -
2014 - 2018
Mount Holyoke College
Bachelor of Arts - BA, Spanish Major and Journalism, Media and Public Discourse Nexus Minor -
2016 - 2017
CIEE Study Abroad through the Universidad de Sevilla
Spanish and Journalism -
2007 - 2014
Sandia Preparatory School
Community
