Madeline Simko

Associate Strategy Director (SAS) at Marina Maher Communications
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us****@****om
(386) 825-5501
Languages
  • English -
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Jenny Davidson

Maddie joined the Campus Kitchen Leadership Team as a motivated first-year student and has already gone above and beyond the basic requirements. Maddie has demonstrated initiative and the ability to successfully manage CKWL's outreach to athletic teams for Volunteer Recruitment.

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Credentials

  • Google Analytics
    Google Analytics for Business
    Jun, 2017
    - Nov, 2024

Experience

  • Marina Maher Communications (MMC)
    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Associate Strategy Director (SAS)
      • Oct 2022 - Present

      Lead strategy and planning across numerous Fortune 100 healthcare client accounts in the inflammation, dermatology, adult vaccinations and mental health/CNS spaces. Work closely with the integrated team to understand client objectives and deliver creative and impactful campaigns to reach patients and HCPs.

    • Senior Strategist (AS)
      • Nov 2021 - Nov 2022

      Lead strategist across several healthcare accounts on indications/treatments in the oncology, mental health, psoriasis and adult vaccination sectors. I develop people-first insights and strategies that deliver on client business objectives, as well as work closely with our integrated team to design influential and impactful programs to engage with patients, physicians and key stakeholders.

    • Strategist (SAE)
      • Oct 2020 - Nov 2021

      Lead strategist on impactful CSR programs for client accounts in the maternal health, childhood cancer and covid-19 pandemic spaces, while continuing to support strategic planning, cultural insights research, and audience analysis across 30+ accounts for Corporate Healthcare, Pharma and CPG clients.

    • Junior Strategist (AE)
      • May 2020 - Oct 2020

      Creating a variety of research, planning and strategy deliverables to support 30+ accounts across Healthcare, Pharmaceuticals and Consumer Goods spaces. I am working towards strengthening my insight development skills and playing an active day-to-day role on several accounts. I have enjoyed collaborating with integrated teams to develop and implement tactical activations that reach our target audiences in new ways. It has been a great experience to also work on a handful of new business pitches and be apart of 4 big wins since my start last year.

    • Junior Activation Strategist (AAE)
      • Jun 2019 - May 2020

      Produced impactful research, planning and activation deliverables for over 30 client accounts in the Healthcare, Pharmaceuticals and Consumer Goods spaces. I am well versed in analyzing primary and secondary research to uncover unique audience insights for planning including over 50 interviews and a dozen surveys. I also worked closely with MMC's engagement teams to develop tactical strategies that effectively delivered our clients' message to their target audience.

  • Washington and Lee University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Social Media Manager for @wlulex
      • May 2017 - May 2019

      As a team, we developed and maintained constant, relevant media campaigns and content across official University-endorsed social media platforms to engage students, the university, and the community. As a team, we developed and maintained constant, relevant media campaigns and content across official University-endorsed social media platforms to engage students, the university, and the community.

  • Marina Maher Communications (MMC)
    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Strategy Intern
      • Jun 2018 - Aug 2018

      I created strategic deliverables including competitive landscape analyses, media and influencer program recommendations, and consumer segmentations for over 20 clients. It was an enjoyable learning experience refining my research and strategy synthesis skills all while balancing a number of projects at once. I created strategic deliverables including competitive landscape analyses, media and influencer program recommendations, and consumer segmentations for over 20 clients. It was an enjoyable learning experience refining my research and strategy synthesis skills all while balancing a number of projects at once.

  • Peppercomm
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Insights and Analytics Intern
      • Jun 2017 - Aug 2017

      As an analytics team member, I developed quarterly reports used to inform clients on brand communication and messaging for campaigns. My training included a comprehensive background on Google Analytics, and media monitoring platforms such as Hootsuite, Talkwalker, and Prime Analytics. I was able to explore many parts of the communications sector through other assignments and projects including social listening and secondary research. As an analytics team member, I developed quarterly reports used to inform clients on brand communication and messaging for campaigns. My training included a comprehensive background on Google Analytics, and media monitoring platforms such as Hootsuite, Talkwalker, and Prime Analytics. I was able to explore many parts of the communications sector through other assignments and projects including social listening and secondary research.

Education

  • Washington and Lee University
    Bachelor of Science (B.S.), Double Major in Business Adminstration and Psychology
    2015 - 2019
  • Summit High School
    High School
    2011 - 2015

Community

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