Marketing Manager

• Aug 2023 - Present

Marketing Specialist

• Jun 2020 - Aug 2023

Coordinate day-to-day production and publishing of content syndication/sponsored content on various marketing projects and campaigns. Create and maintain marketing assets, including landing pages, emails, PowerPoints, social media posts, blog posts, customer stories, webinars, newsletters, pamphlets, press releases, battle cards, brand guidelines, Google Ads/LinkedIn Ads, animations, and videos. Create email campaigns and edit layout and content using CRM tools (Pardot/Salesforce)… Show more Coordinate day-to-day production and publishing of content syndication/sponsored content on various marketing projects and campaigns. Create and maintain marketing assets, including landing pages, emails, PowerPoints, social media posts, blog posts, customer stories, webinars, newsletters, pamphlets, press releases, battle cards, brand guidelines, Google Ads/LinkedIn Ads, animations, and videos. Create email campaigns and edit layout and content using CRM tools (Pardot/Salesforce), Photoshop, Illustrator, HTML, and CSS to maintain J2 branding. Develop cross-channel integrated marketing campaigns that create consistent messaging across different platforms. Lead paid advertising initiatives. Leverage insights and analyses to develop new marketing strategies/experiments. Own platforms, including social, web, advertising, and SEO. Construct user-friendly landing pages for J2’s website; edit content for blog posts; and design email, Twitter, and LinkedIn graphics using Photoshop and Illustrator. Lead animated video projects and manage scripting/editing. Illustrate storyboard ideas and create animation mockups using Premiere and After effects. Source freelance staffing for production and manage budget. Build out customer segmentation, profiling, and targeting and develop buyer personas and customer journeys. Identify test audiences and run A/B testing for brand messaging/ad copy. Develop strong use cases relevant to customers and prospects. Maintain thorough project documentation and asset management/organization. Create and execute marketing plans and marketing calendars. Communicate the details to both internal contacts and external partners.

Marketing Consultant

• Feb 2020 - Jun 2020

This position evolved to where J2 hired me as a full-time employee.

Camp Multimedia Intern

• Jun 2019 - Jul 2019

Collaborated with various teams to deliver high-quality communications and digital assets while balancing multiple managers and their requests. Maintained a friendly, safe, and fun learning environment to uphold ESF’s core mission of providing the finest camp experience for people of all ages. Captured and edited 350 high-quality photos and 40 videos per week of camp highlights. Cataloged 1000+ photos and 240 video clips for efficient coordination of a multi-media slide show as well as public… Show more Collaborated with various teams to deliver high-quality communications and digital assets while balancing multiple managers and their requests. Maintained a friendly, safe, and fun learning environment to uphold ESF’s core mission of providing the finest camp experience for people of all ages. Captured and edited 350 high-quality photos and 40 videos per week of camp highlights. Cataloged 1000+ photos and 240 video clips for efficient coordination of a multi-media slide show as well as public online albums. Show less Collaborated with various teams to deliver high-quality communications and digital assets while balancing multiple managers and their requests. Maintained a friendly, safe, and fun learning environment to uphold ESF’s core mission of providing the finest camp experience for people of all ages. Captured and edited 350 high-quality photos and 40 videos per week of camp highlights. Cataloged 1000+ photos and 240 video clips for efficient coordination of a multi-media slide show as well as public… Show more Collaborated with various teams to deliver high-quality communications and digital assets while balancing multiple managers and their requests. Maintained a friendly, safe, and fun learning environment to uphold ESF’s core mission of providing the finest camp experience for people of all ages. Captured and edited 350 high-quality photos and 40 videos per week of camp highlights. Cataloged 1000+ photos and 240 video clips for efficient coordination of a multi-media slide show as well as public online albums. Show less

Student Associate

• Sep 2018 - May 2019

Assisted in the education of foreign languages by collaborating with peers to conduct small language classes using a wide variety of language teaching methodologies and techniques, stressing speaking, listening comprehension, and reading skills. Managed front desk and greeted/directed 10 - 30 visitors per shift to language coach. Used strong organizational skills to file paperwork and set up library system. Devised strategies to organize supplies for center events, including German film… Show more Assisted in the education of foreign languages by collaborating with peers to conduct small language classes using a wide variety of language teaching methodologies and techniques, stressing speaking, listening comprehension, and reading skills. Managed front desk and greeted/directed 10 - 30 visitors per shift to language coach. Used strong organizational skills to file paperwork and set up library system. Devised strategies to organize supplies for center events, including German film screenings with Director Alex Jovanoski. Provided event support as needed. Worked collaboratively with other instructors and used Photoshop to create content (flyers, brochures, posters) for center events. Show less Assisted in the education of foreign languages by collaborating with peers to conduct small language classes using a wide variety of language teaching methodologies and techniques, stressing speaking, listening comprehension, and reading skills. Managed front desk and greeted/directed 10 - 30 visitors per shift to language coach. Used strong organizational skills to file paperwork and set up library system. Devised strategies to organize supplies for center events, including German film… Show more Assisted in the education of foreign languages by collaborating with peers to conduct small language classes using a wide variety of language teaching methodologies and techniques, stressing speaking, listening comprehension, and reading skills. Managed front desk and greeted/directed 10 - 30 visitors per shift to language coach. Used strong organizational skills to file paperwork and set up library system. Devised strategies to organize supplies for center events, including German film screenings with Director Alex Jovanoski. Provided event support as needed. Worked collaboratively with other instructors and used Photoshop to create content (flyers, brochures, posters) for center events. Show less

Goodwill Ambassador

• Feb 2019 - Apr 2019

Collaborated with six interns to lead hands-on activities, such as kite making, Japanese Uchiwa Fan designing, and Japanese Ema construction for groups of 15 - 20 children at Festival Events. Acted as a cultural and educational liaison at Washington DC-area schools to teach children about National Cherry Blossom Festival events and history. Represented National Cherry Blossom Festival in meeting Japanese diplomats and participating in high profile media events. Oversaw and managed communication… Show more Collaborated with six interns to lead hands-on activities, such as kite making, Japanese Uchiwa Fan designing, and Japanese Ema construction for groups of 15 - 20 children at Festival Events. Acted as a cultural and educational liaison at Washington DC-area schools to teach children about National Cherry Blossom Festival events and history. Represented National Cherry Blossom Festival in meeting Japanese diplomats and participating in high profile media events. Oversaw and managed communication and media support for high-level activities and events. Collaborated on PR activities and ensured that campaign strategies and messages were audience-appropriate. Show less Collaborated with six interns to lead hands-on activities, such as kite making, Japanese Uchiwa Fan designing, and Japanese Ema construction for groups of 15 - 20 children at Festival Events. Acted as a cultural and educational liaison at Washington DC-area schools to teach children about National Cherry Blossom Festival events and history. Represented National Cherry Blossom Festival in meeting Japanese diplomats and participating in high profile media events. Oversaw and managed communication… Show more Collaborated with six interns to lead hands-on activities, such as kite making, Japanese Uchiwa Fan designing, and Japanese Ema construction for groups of 15 - 20 children at Festival Events. Acted as a cultural and educational liaison at Washington DC-area schools to teach children about National Cherry Blossom Festival events and history. Represented National Cherry Blossom Festival in meeting Japanese diplomats and participating in high profile media events. Oversaw and managed communication and media support for high-level activities and events. Collaborated on PR activities and ensured that campaign strategies and messages were audience-appropriate. Show less

Production Assistant

• Jun 2016 - Aug 2016

Managed critical behind-the-scenes tasks associated with the successful operation of daily activities for 200+ campers ages 4-15. Co-coordinated work schedule to set up and organize cafeteria and sports activities. Ensured safe environment by directing traffic on the camp’s premises; trained in safety regulations. Managed time to prioritize daily tasks and work independently and on a team in a fast-paced environment. Managed critical behind-the-scenes tasks associated with the successful operation of daily activities for 200+ campers ages 4-15. Co-coordinated work schedule to set up and organize cafeteria and sports activities. Ensured safe environment by directing traffic on the camp’s premises; trained in safety regulations. Managed time to prioritize daily tasks and work independently and on a team in a fast-paced environment.

Summer Camp Counselor

• 2010 - 2014

Supervised 40 campers, ages 5 to 13, while caring for the barn’s 30+ horses. Organized and led arts and crafts activities, horseback riding games, and end-of-the-week horse shows. Collaborated with coworkers to ensure a safe and fun experience for all the campers Supervised 40 campers, ages 5 to 13, while caring for the barn’s 30+ horses. Organized and led arts and crafts activities, horseback riding games, and end-of-the-week horse shows. Collaborated with coworkers to ensure a safe and fun experience for all the campers