Experience

Evergreen Fashion Uk Ltd
• United Kingdom
• Retail
• 1 - 100 Employee
• Fashion Designer

  • Aug 2022 - Present


MADFITT

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Co-CEO and Co-Founder

  • Nov 2020 - Present

  MADFITT bands are the fitness accessory you always knew you wanted but could never quite find - fun and functional fitness equipment at competitive prices with high-performance technology and fashionable patterns. Introducing MADFITT, a range of vegan friendly fashionable fitness accessories. We believe that fitness accessories should be fashionable. Let's face it an accessory should stand out! All our fun patterns are designed in-house by myself. We never buy off the shelf patterns meaning that our resistance bands are unique and you won't find them anywhere else on the market. We are more than just a fitness brand, we are a community of like minded individuals. MADFITT invites all of our customers to join our community and to share their own journey and inspire others along the way. As much as we love our products, what is most important to us is that fitness is available to any one, in any way and in any place. It was important to us to create fashionable gym equipment that is produced and distributed in an ethical and sustainable manner. We have vetted all our suppliers on their ethical credentials and we have worked hard to remove waste and non recyclable materials from our supply lines.



Wolfpac Print & Packaging

• Graphic Designer

  • Aug 2021 - Oct 2021

  Created, designed, and collaborated on a variety of marketing materials including but not limited to brochures, flyers, posters, labels, menus, food packaging, logos, etc. Companies included Bar Aldos, Cutting Chaii, Guido's, Marmaris Barbers plus many more. Increased knowledge of design detail, package layout, creative input and production execution. Developed a greater sense of graphic design principles, techniques and typography. Created, designed, and collaborated on a variety of marketing materials including but not limited to brochures, flyers, posters, labels, menus, food packaging, logos, etc. Companies included Bar Aldos, Cutting Chaii, Guido's, Marmaris Barbers plus many more. Increased knowledge of design detail, package layout, creative input and production execution. Developed a greater sense of graphic design principles, techniques and typography.



Screen and Shield

• United Kingdom
• Manufacturing

• Creative Director

  • Apr 2020 - Jan 2021

  • Screen and Shield was formed at the start of the pandemic with the goal of creating high quality, fashionable and washable face masks. • My role as a freelance creative director was to lead on product design, development and marketing material. • I designed over 30 bespoke prints for adults and children that went to market. • My face masks have been promoted widely on social media by influencers including Vogue Williams and Stacey Solomon. • Screen and Shield was formed at the start of the pandemic with the goal of creating high quality, fashionable and washable face masks. • My role as a freelance creative director was to lead on product design, development and marketing material. • I designed over 30 bespoke prints for adults and children that went to market. • My face masks have been promoted widely on social media by influencers including Vogue Williams and Stacey Solomon.



Willow & Company Greetings

• United Kingdom

• Illustrator & Designer

  • Apr 2018 - Jan 2020

  • Although being an established company, during my tenure I had the responsibility of being their sole designer. • Design work includes designing contemporary gifts and products including artwork for greetings cards with a wide range of styles. • My products had to be sellable on the high street, so being on trend was key. • Professionally trained at using a Xerox 770 Digital Colour Press printer and software • Although being an established company, during my tenure I had the responsibility of being their sole designer. • Design work includes designing contemporary gifts and products including artwork for greetings cards with a wide range of styles. • My products had to be sellable on the high street, so being on trend was key. • Professionally trained at using a Xerox 770 Digital Colour Press printer and software



House of Tartan

• United Kingdom
• Textile Manufacturing
• 1 - 100 Employee

• Assistant Designer

  • Sep 2016 - Jan 2018

  • Designing, sampling and manufacturing tartan designs for products, for apparel and interiors. • Design work included bespoke tartans for high-end corporate clients such as Louis Vuitton. • My product design work gave me international experience with key clients in the USA such as The Daughters of the American Revolution. • I was given the freedom to conduct sample development from initial concept to finished product. • Designing, sampling and manufacturing tartan designs for products, for apparel and interiors. • Design work included bespoke tartans for high-end corporate clients such as Louis Vuitton. • My product design work gave me international experience with key clients in the USA such as The Daughters of the American Revolution. • I was given the freedom to conduct sample development from initial concept to finished product.



Collect Scotland

• United Kingdom
• Textile Manufacturing
• 1 - 100 Employee

• Freelance Print Designer

  • Jul 2014 - Sep 2016

  • I was able to create original textile prints and design concepts for stationary/ interiors & fashion. • I gathered information about consumer preferences, trends and competitors by exhibiting and attending Premiere Vision in Paris. • WGSN used one of my designs as the cover design in a trend forecast. • My work was well received by industry buyers. Top international companies, such as Paperchase and Under Armour, to name a few, have purchased my work. • I was able to create original textile prints and design concepts for stationary/ interiors & fashion. • I gathered information about consumer preferences, trends and competitors by exhibiting and attending Premiere Vision in Paris. • WGSN used one of my designs as the cover design in a trend forecast. • My work was well received by industry buyers. Top international companies, such as Paperchase and Under Armour, to name a few, have purchased my work.



Black Cherry Studio

• United Kingdom
• Textile Manufacturing
• 1 - 100 Employee

• Freelance Print Designer

  • Oct 2014 - Jun 2015

  • Each brief consisted of upcoming trends and a seasonal colour palette. • Contracted to create six new designs every two weeks. Each design was to be a high standard and shaped to fit the company’s style. • Taking inspiration by looking at current design and up and coming trends, online and in magazines to design trends I could draw inspiration from. • Producing all over prints as well as some placement prints • All imagery I used had to be my own and original. • My designs were then digitally printed and finished using Glasgow School of Arts printing facilities, then forwarded onto my agents who sold worldwide.



THE INTERIOR COLLECTION LIMITED

• United Kingdom
• Design
• 1 - 100 Employee

• Work experience

  • May 2015 - May 2015

  • The position involved visiting clients and customers and showing them the latest portfolio of products to Interior Designers, Contract Specifiers and Buyers. • Discussing ideas, inspiration and pulling fabric/ wallpaper samples together. • The position involved visiting clients and customers and showing them the latest portfolio of products to Interior Designers, Contract Specifiers and Buyers. • Discussing ideas, inspiration and pulling fabric/ wallpaper samples together.



FUSION CPH

• Retail Apparel and Fashion
• 1 - 100 Employee

• Freelance Print Designer

  • Jul 2014 - Nov 2014

  My responsibilites included designing at least 25 designs a month according to a set brief which I was given each week. I hereby designed at least 6 designs according to each individual brief set. Trend information as well as mood boards were delivered by the studio where I then translated them onto fabric, in my own individual style that worked with the studio's certain style. All work was done from the comfort of my own home, so being able to work independently played a major part as well as having great time management skills.


NEW DESIGNERS LTD
• 1 - 100 Employee
• Exhibitor

  • Jun 2014 - Jun 2014


Jaggy Nettle

• United Kingdom
• Textile Manufacturing

• Freelance print designer

  • Jan 2013 - Jun 2013

  Designed a series of designs for an ongoing collection Designed a series of designs for an ongoing collection



Designers i Interiors

• India
• Architecture and Planning

• Showroom Assistant

  • Oct 2009 - Jul 2010

  • Advised customers, answered queries and handling customer’s transactions • Assisted on project meetings by gathering relevant information and discussing ideas with the customer. • Archived samples & took stock (log items in/out & take photos of items leaving the Studio) • Showroom upkeep • Advised customers, answered queries and handling customer’s transactions • Assisted on project meetings by gathering relevant information and discussing ideas with the customer. • Archived samples & took stock (log items in/out & take photos of items leaving the Studio) • Showroom upkeep



Scottish Field Magazine

• Book and Periodical Publishing
• 1 - 100 Employee

• Photography Intern

  • May 2009 - May 2009

  Placement which involved shadowing the Magazine's photographer, Roy Summers, whilst also taking photographs. Placement which involved shadowing the Magazine's photographer, Roy Summers, whilst also taking photographs.