Madeline Parra

CEO & Co-Founder at Purple Dot - The Waitlist Company.
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Contact Information
us****@****om
(386) 825-5501

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Experience

    • United Kingdom
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • CEO & Co-Founder
      • Sep 2019 - Present

    • United States
    • Political Organizations
    • 1 - 100 Employee
    • Advisor
      • Feb 2021 - Present

    • United Kingdom
    • Venture Capital and Private Equity Principals
    • 400 - 500 Employee
    • EIR
      • Mar 2019 - Present

      I on/off mentor start-ups through Form stage at Entrepreneur First. I on/off mentor start-ups through Form stage at Entrepreneur First.

    • United Kingdom
    • Internet Publishing
    • 700 & Above Employee
    • Head of Product, Hotels
      • Apr 2018 - Jun 2019

      Leading the product strategy and execution of Skyscanner Hotels backend and frontend product, and business unit, through transformational change.

    • Product Director
      • Oct 2017 - Mar 2018

      Integrating the Twizoo technology at Skyscanner 💪

    • United Kingdom
    • Technology, Information and Internet
    • CEO and Co-Founder
      • May 2013 - Oct 2017

      — Acquired by Skyscanner —Twizoo surfaces the best user-generated content from social media to help product managers, marketers, and brands increase conversion online. We are the only fully automated solution, meaning no keyword set-up or manual curation needed-- our patent-pending machine learning engine finds the best content to display on each page. — Acquired by Skyscanner —Twizoo surfaces the best user-generated content from social media to help product managers, marketers, and brands increase conversion online. We are the only fully automated solution, meaning no keyword set-up or manual curation needed-- our patent-pending machine learning engine finds the best content to display on each page.

    • United Kingdom
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Head of Digital Strategy, ViiV Healthcare (HIV Therapy Area)
      • Aug 2012 - Mar 2014

      • Developed and gained board level approval for the first digital strategy for VHC, with an emphasis on driving business growth from data-driven decisions and key success measures established through digital• Created and led the digital strategy and program execution for the global product launch of Tivicay (dolutegravir), with external analyst predictions for peak years sales of $5 billion.• Developed and supervised the digital portfolio implementation, after receiving senior executive approval, in all six external facing business units—Europe, International, North America, Medical R&D, External Affairs and Global Commercial Strategy• Managed a cross-functional team of seven, and a yearly budget of over $5 million

    • IT Demand Analyst and Product Manager
      • Jul 2010 - Jul 2012

      • Managed product development and deployment of a data-driven, closed-loop marketing iPad application across 35 countries globally within ViiV Healthcare(VHC), a joint venture between GlaxoSmithKline(GSK) and Pfizer• Constructed a successful product proposal and integration strategy for patient randomisation functionality, contributing to industry-leading £68M savings peak year. Received prestigious internal IT award for architectural integration plan. • Created a business case and subsequently led GSK’s first iPad pilot, demonstrating a 37% data entry cost savings within clinical trials• Selected for the ‘future leaders in IT’ program within GSK• Led a team of 19 HIV industry experts and engineers to develop a remote care mobile application,winning ‘Best User Experience’ award at the 2013 MIT Health and Wellness Hackathon

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • Math Teacher
      • Jun 2009 - Jun 2010

      • Highly selective program dedicated to providing leadership and excellent teachers to under- resourced, high poverty schools. • Highly selective program dedicated to providing leadership and excellent teachers to under- resourced, high poverty schools.

Education

  • Davidson College
    Bachelor of Science, Mathematics
    2005 - 2009

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