Experience

Forest Side Hotel
• United Kingdom
• Hospitality
• 1 - 100 Employee
• Customer Relations

  • Feb 2023 - Present


Madeline Design Studios

• Brazil
• Design Services

• Digital Marketer & Content Creator

  • Nov 2021 - Present

  -Create digital content for small & medium size businesses using Adobe Creative Suite applications. -Creative content has included but isn’t limited to product photography, branding photography, product design, logos, print ads, billboards, brochures, digital ads, and social media content. -Provide consultation services for social media, website development, and multi-channel digital marketing strategies. -Currently working with 15+ clients in 6 different industries, including health & wellness, sports, real estate, scrapbooking & cardmaking, coaching, and post-secondary education. -Managing a 65% customer retention rate by providing reliable customer service and result-driven creative content. Show less



Nelson Homes

• Canada
• Construction
• 1 - 100 Employee

• Marketing Coordinator & Digital Strategist

  • May 2019 - Feb 2023

  -Responsible for planning and executing a multi-channel digital marketing strategy across Canada, currently driving a 40% sales increase over 2 years. -Create and manage google ads, social media ads, website content, SEO initiatives, and email marketing campaigns. -Administer the company’s CRM system (Salesforce), and provide ongoing CRM training to 70+ employees. -Provide senior management with monthly sales reports and campaign results using Salesforce. -Collaborate with independent creatives and marketing agencies to develop impactful digital content. Show less



Concordia Student's Association (CSA)

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• Vice President of Marketing Intern

  • May 2015 - May 2019

  -Increased on-campus student event attendance at major events by 275% within 4 months, and 525% over 4 years using an influencer marketing strategy. -Awarded 1 of 4 annual student BMO Woman of Vision Awards within the City of Edmonton for trailblazing new student engagement programs and increasing overall student election voting rates by 90% over 4 years. -Increased on-campus student event attendance at major events by 275% within 4 months, and 525% over 4 years using an influencer marketing strategy. -Awarded 1 of 4 annual student BMO Woman of Vision Awards within the City of Edmonton for trailblazing new student engagement programs and increasing overall student election voting rates by 90% over 4 years.



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Marketing/Sales Intern

  • May 2018 - Aug 2018

  -Increased new sale member productivity and process adoption rates by 30% within 1 month by creating and executing a localized internal onboarding program. -Interviewed over 15 senior management leaders across 3 branches, resulting in a robust understanding of PepsiCo’s multi-million dollar Western Canadian supply chain process. -Increased new sale member productivity and process adoption rates by 30% within 1 month by creating and executing a localized internal onboarding program. -Interviewed over 15 senior management leaders across 3 branches, resulting in a robust understanding of PepsiCo’s multi-million dollar Western Canadian supply chain process.



City of Edmonton

• Canada
• Government Administration
• 700 & Above Employee

• Marketing Co-op Intern

  • May 2017 - Aug 2017

  -Created an interactive market research program conducted on over 2000 participants in Edmonton within 2 months, resulting in real-time statistics for 2 city-wide program proposals. -Increased employee attendance rate by 25% at monthly town halls across 4 departments using email marketing and traditional marketing strategies. -Created an interactive market research program conducted on over 2000 participants in Edmonton within 2 months, resulting in real-time statistics for 2 city-wide program proposals. -Increased employee attendance rate by 25% at monthly town halls across 4 departments using email marketing and traditional marketing strategies.