Madeline Gargano
Paid Search Specialist at YDOP- Claim this Profile
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Bio
Credentials
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Google Ads Certification
GoogleJul, 2021- Nov, 2024
Experience
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YDOP
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United States
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Advertising Services
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1 - 100 Employee
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Paid Search Specialist
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Dec 2015 - Present
- Manage, review/analyze, and perform daily account responsibilities associated with Google Ads, Facebook Ads, and other platforms for a variety of clients.- Maintain and adjust keyword bids, monitor daily and monthly budget caps, impression share, quality score and additional account metrics.- Provide recommendations and execute strategies for opportunities, campaign structuring, targeting, and other facets of PPC in congruence with client goals.- Generate monthly client reporting for all major metrics, including conversion-driven goal tracking, based upon the client's needs. (Also participate in monthly client calls reviewing metrics from reporting).- Utilization of a variety of tools and sources to conduct analysis and optimize campaign performance. Show less
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Internet Marketing Assistant
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Dec 2013 - Dec 2015
- Performed daily account management of accounts including, Google Ads, Bing and other search platforms for a multitude of clients.- Audited new and established PPC campaigns .- Conducted daily account performance checks.- Assisted in the creation of monthly PPC and SEO reports for clients.- Conducted monthly local SEO for a variety of clients
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Education
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2009 - 2012
Millersville University of Pennsylvania
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General -
2005 - 2009
Hempfield High School
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