Madeline Fitzgibbon
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Bio
Jay Ajinkya, MBA
I worked with Madeline in Pfizer Consumer Healthcare where she was the Brand Manager for ChapStick initially and later for Centrum. Madeline worked with the global team to accelerate innovation launches for ChapStick in the ANZ market and developed highly effective social media campaigns to bring them to market. As Centrum Brand Manager, she worked with me and the China Business Manager to develop the marketing strategy for Cross Border E-Commerce and Exports Business into China. She also led the content strategy with the China Marketing agency. Madeline is creative, driven and a self-starter. She is often able to bring out of the box thinking to business problems.
Alexandra El-Shamy
'Madeline is a dedicated, ambitious, result driven leader and thoughtful individual. She is great in dealing with difficult situations and a fantastic problem solver. Madeline's creative thinking, expertise, positive can-do attitude and drive has made her an absolute pleasure to work with. She continually delivered results, went above and beyond in providing exceptional service and support. Madeline is enthusiastic, personable and a brilliant networker she would be a valuable contributor to any situation or team.'
Jay Ajinkya, MBA
I worked with Madeline in Pfizer Consumer Healthcare where she was the Brand Manager for ChapStick initially and later for Centrum. Madeline worked with the global team to accelerate innovation launches for ChapStick in the ANZ market and developed highly effective social media campaigns to bring them to market. As Centrum Brand Manager, she worked with me and the China Business Manager to develop the marketing strategy for Cross Border E-Commerce and Exports Business into China. She also led the content strategy with the China Marketing agency. Madeline is creative, driven and a self-starter. She is often able to bring out of the box thinking to business problems.
Alexandra El-Shamy
'Madeline is a dedicated, ambitious, result driven leader and thoughtful individual. She is great in dealing with difficult situations and a fantastic problem solver. Madeline's creative thinking, expertise, positive can-do attitude and drive has made her an absolute pleasure to work with. She continually delivered results, went above and beyond in providing exceptional service and support. Madeline is enthusiastic, personable and a brilliant networker she would be a valuable contributor to any situation or team.'
Jay Ajinkya, MBA
I worked with Madeline in Pfizer Consumer Healthcare where she was the Brand Manager for ChapStick initially and later for Centrum. Madeline worked with the global team to accelerate innovation launches for ChapStick in the ANZ market and developed highly effective social media campaigns to bring them to market. As Centrum Brand Manager, she worked with me and the China Business Manager to develop the marketing strategy for Cross Border E-Commerce and Exports Business into China. She also led the content strategy with the China Marketing agency. Madeline is creative, driven and a self-starter. She is often able to bring out of the box thinking to business problems.
Alexandra El-Shamy
'Madeline is a dedicated, ambitious, result driven leader and thoughtful individual. She is great in dealing with difficult situations and a fantastic problem solver. Madeline's creative thinking, expertise, positive can-do attitude and drive has made her an absolute pleasure to work with. She continually delivered results, went above and beyond in providing exceptional service and support. Madeline is enthusiastic, personable and a brilliant networker she would be a valuable contributor to any situation or team.'
Jay Ajinkya, MBA
I worked with Madeline in Pfizer Consumer Healthcare where she was the Brand Manager for ChapStick initially and later for Centrum. Madeline worked with the global team to accelerate innovation launches for ChapStick in the ANZ market and developed highly effective social media campaigns to bring them to market. As Centrum Brand Manager, she worked with me and the China Business Manager to develop the marketing strategy for Cross Border E-Commerce and Exports Business into China. She also led the content strategy with the China Marketing agency. Madeline is creative, driven and a self-starter. She is often able to bring out of the box thinking to business problems.
Alexandra El-Shamy
'Madeline is a dedicated, ambitious, result driven leader and thoughtful individual. She is great in dealing with difficult situations and a fantastic problem solver. Madeline's creative thinking, expertise, positive can-do attitude and drive has made her an absolute pleasure to work with. She continually delivered results, went above and beyond in providing exceptional service and support. Madeline is enthusiastic, personable and a brilliant networker she would be a valuable contributor to any situation or team.'
Experience
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author. consulting
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Australia
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Advertising Services
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1 - 100 Employee
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Director
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Dec 2019 - Present
Director of author. a consulting firm that specialises in brand management, marketing and digital strategies for small to medium size businesses. Director of author. a consulting firm that specialises in brand management, marketing and digital strategies for small to medium size businesses.
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Pfizer
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Brand Manager ANZ - Centrum
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Jun 2019 - Dec 2019
Lead the Pfizer Consumer Healthcare brand - Centrum, across Australia and New Zealand. Specifically developing new product range and brand strategy for cross border (China). Lead the Pfizer Consumer Healthcare brand - Centrum, across Australia and New Zealand. Specifically developing new product range and brand strategy for cross border (China).
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The Estée Lauder Companies Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Retail Marketing Manager - Estée Lauder & Aerin Beauty
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Apr 2018 - Jun 2019
Retail Marketing lead managing retail strategy, marketing, media, communications and promotion across Australian retailers - David Jones, Myer, Sephora and Debenhams. Retail Marketing lead managing retail strategy, marketing, media, communications and promotion across Australian retailers - David Jones, Myer, Sephora and Debenhams.
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Pfizer
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United States
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Pharmaceutical Manufacturing
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700 & Above Employee
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Brand Manager ANZ - ChapStick & Enterprise Portfolio
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Jun 2017 - Apr 2018
Lead Pfizer Consumer Healthcare brands across Australia and New Zealand. Brands include ChapStick, Imedeen & Enterprise Brands such as Ponstan, Degas & AquaEar.
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Associate Brand Manager ANZ - ChapStick
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Jul 2015 - Jun 2017
Lead the Pfizer Consumer Healthcare brand - ChapStick, across Australia and New Zealand.• Ensure optimal return on investment across the entire life cycle of the brand and create future innovation for the portfolio. • Analyse, plan, implement and control all activities related to the consumer marketing of Chapstick, with the main objective to maximise sales whilst retaining optimal profitability. • Create collaboration between Marketing and Sales teams in shaping and strengthening the brand growth rate, positioning, strategy, plans and financials. Show less
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BT
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Australia
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Financial Services
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700 & Above Employee
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Communications Coordinator
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Apr 2015 - Jun 2015
Responsible for providing communication, project management and support for initiatives undertaken by the BTFG communication team. Responsible for providing communication, project management and support for initiatives undertaken by the BTFG communication team.
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TAFE NSW
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Education Administration Programs
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700 & Above Employee
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Communications Officer
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May 2013 - Feb 2015
Responsible for Communications, Public Relations and Media at Hunter TAFE. Responsible for Communications, Public Relations and Media at Hunter TAFE.
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Education
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2016 - 2019
Macquarie Graduate School of Management
Master of Business Administration (MBA) -
2018 - 2018
ESSEC Business School
MBA: Exchange program, The Global Manager in Europe: Luxury Brand Management -
2009 - 2013
University of Newcastle
Bachelor of Communications, Public Relations
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