Experience

BoardRoom Group

• Singapore
• Financial Services
• 200 - 300 Employee

• Director, Regional Marketing

  • Aug 2021 - Present

• Regional Associate Director - Marketing

  • Oct 2020 - Aug 2021

• Senior Marketing Manager

  • Mar 2019 - Oct 2020



Jam&Co

• Australia
• Design Services
• 1 - 100 Employee

• Strategic Business Manager

  • Feb 2016 - Nov 2018



PPG

• United States
• Paint, Coating, and Adhesive Manufacturing
• 700 & Above Employee

• Brand Manager - Innovation

  • Oct 2014 - Oct 2015

  During my time with PPG my key responsibilities were: - Responsible for the branding of all NPD launches across Australia and NZ; including launch strategy, development and commercialization. - Leading consumer research to identify relevant opportunities for business growth across Australia & New Zealand. - Assisting the sales team with the sell in of new products/innovation to key customers including; Bunnings, Mitre 10 and independent hardware stores. - Leading the development of all consumer facing material from packaging to point of sale ensuring compelling points of difference, legal & technical compliance. - Responsible for developing strong relationships with cross-functional business units including Product Management, Technical, Sales, Supply Chain & Distribution to ensure a smooth launch process within a fast paced environment. - Responsible for the management of budgets ensuring all activity delivers a retention to base line sales or topline growth. - Influential member of the core team responsible for the development of the Taubmans Retail 2015 and 2016 brand plans. Show less



UM Australia

• Australia
• Advertising Services
• 100 - 200 Employee

• Media Buyer

  • Sep 2012 - Oct 2014

  During my time at UM as a Media Buyer I was responsible for:- Delivering creative, brave and effective implementation design and campaign development across all media channels for Lindt, Cathay Pacific & UTS: INSEARCH.- Preparing dynamic client presentations that effectively communicate strategic objectives and insight identification with concise supporting rationale.- Responsible for ensuring investment deliverables are met and overall campaign solutions providemaximum value to the client.- Engage and manage specialist agencies to deliver a full communications strategy answering clientobjectives with precision and excellence.- Responsible for the management of an Account Executive and providing training in the planning/buying/billing/reporting/research process.- Responsible for liaising with key client contacts and providing support, direction and media knowledge.- Responsible for building relationships with media owners and analysing value and applicability ofmedia vehicles in relation to client objectives and budget constraints. Show less

• Account Executive

  • Mar 2012 - Sep 2012

  During my time as an Account Executive at UM I was responsible for:- Providing day-to-day support to Media Planner and Communications Director.- Assessing media opportunities and placing appropriate value.- Managing client and supplier billing, monthly reporting and discrepancy resolution and reconciliation.- Compiling competitive and consumer research using tools such as AQX and RMR.

• Media Trainee

  • Oct 2011 - Mar 2012