Madeline Goodall
Chief Development Officer (CDO) at YWCA Delaware- Claim this Profile
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Bio
Experience
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YWCA Delaware
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United States
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Individual and Family Services
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1 - 100 Employee
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Chief Development Officer (CDO)
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Jul 2022 - Present
· Provides strategic leadership for all contributed revenue while actively managing the cultivation, individual giving, donor relations, and stewardship processes. · Provides strategic leadership for all contributed revenue while actively managing the cultivation, individual giving, donor relations, and stewardship processes.
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Family Promise of Northern New Castle County
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Development & Marketing Manager
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Aug 2021 - Jul 2022
Responsible for grant writing and management, all fundraising, community events, print & web marketing, and stewardship activities.Community Relations/Communication/Marketing:· Promoted Family Promise NNCC’s image in the community via web, visual, written materials.· Cultivated relationships with businesses, individuals, media outlets, and foundations for new philanthropic support sources for FPNNCC and the Executive Director.· Ensured Family Promise NNCC has a web presence, including managing and curating the organization's website, social media accounts, and e-blasts/marketing.· Provided tours of Family Promise centers and directs information sessions to raise awareness of FPNNCC programs and services.Individual Giving Cultivation & Stewardship:· Implemented, managed and assessed the development plan and committee, catered to individual giving.· Cultivated, stewarded, and expanded relationships with donors, while providing excellent service rooted in fundraising best practices and organization values.· Reported to donors on the use of gifts, arranges meetings with donors, and helps celebrate/acknowledge gifts.· Responsible for all aspects of fundraising events and friend-raisers.· Managed targeted direct mail and e-mail campaigns.· Maintained donor database while ensuring the database is accurate, updated regularly and data is reportable.· Engaged and lead the development committee in stewardship and marketing efforts.Grant Administration:· Responsible for all grant stewarding, prospecting, writing, and reporting, including program outcomes.· Secured over 1 million in government grants and over 50k in new corporate & foundation funding.· Proposed and secured $4 million dollar government grant from New Castle County to build entirely new shelter, double service capacity, and consolidate offices for continued saved expense.
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The Leukemia & Lymphoma Society
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United States
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Non-profit Organizations
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700 & Above Employee
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Campaign Specialist for Pennies for Patients
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Jan 2020 - Aug 2020
Managed over 170 schools with high fundraising goals with revenue averaging over $300 more than the national average, ($1800 per school), achieving $469,759 in revenue during COVID.· Presented school-wide assemblies, while hosting coordinator planning meetings, principal meetings, and student group meetings where we goal set, created timelines, and unique fundraising ideas.· Exceeded revenue goals by partnering with chapter leadership to identify, recruit, and manage volunteers and fundraising campaign participants.· Developed new yearly recruitment strategies and actively secured new schools through independent research, prospecting, and volunteer relationship building.· Reached thousands of community participants by cultivating school partnerships for successful countywide recruitment and YOY school registration retention.· Identified, cultivated, and stewarded over 300 volunteers & school leadership relationships through recruitment, mentoring, and providing comprehensive support and program information for volunteer leadership and participants to develop and achieve personal fundraising plans, while focusing on the mission of LLS.· Identified and networked with community groups, schools, and key donors to engage their support in LLS fundraising campaigns.· Oversaw logistics, timelines, and other operational elements for Pennies for Patients.· Acted as an on-site manager during the campaign fundraising event, overseeing activities, staff, and volunteers.· Maintained a working knowledge of the LLS's mission and programs to promote the Society's fundraising, research, priorities, and patient initiatives.
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Campaign Assistant for Light the Night
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Jul 2019 - Jan 2020
· Oversaw Retail Partnerships and Friends & Family fundraising teams for Light the Night.· Managed over 150 teams, individually set goals, and reviewed areas of fundraising capabilities to reach their max potential goal.· Exceeded individually managed fundraising goal by 10k and over 5k for retail campaign goals.· Individually secured 5k in Corporate Sponsorship, and over 1k in corporate grants.· Ran over 4 retail campaigns with Wawa, Walgreens, Burlington, GFG, and Ambridge Hospitality in the greater Jacksonville area· Identified and networked with community groups, schools, and key donors while fostering deep relationships to promote the fundraising campaign.· Operated weekly and monthly email/text marketing to over 5,000 people for the entire campaign.· Partnered with local and national businesses facilitating donations and fundraising events.· Provided administrative assistance to campaign through email, phone & website/Facebook account management, and Campaign 360 database.· Partnered with Field Director to identify and recruit participants while managing volunteers.
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Marketing Director
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Jun 2016 - Jul 2019
· Conceptualized, developed, and implemented companies' social media strategy while increasing engagement from followers in our target audience (families with children diagnosed with Diabetes)· Developed online marketing campaign gaining total reach of 2k+ for upcoming book which was awarded a 2019 FAPA Presidential award· Achieved national brand awareness while increasing engagement with promotional giveaways, book readings, and partnering with local niche groups and renowned endocrinologists· Collaborated with local businesses for brand distribution, and regional marketing campaigns (ex. JDRF, WJAX Action News segment, local business book readings)· Launched Author Platform through multiple social media channels via Facebook, Instagram, Twitter and Amazon
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Braxtons Animal Works
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United States
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Retail
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1 - 100 Employee
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Sales Associate
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Aug 2012 - Dec 2017
· Provided individualized product information and informed recommendations to customers to best suit their pet needs.· Researched small animal nutrition and health trends to better educate staff and customers on products.· Created training material for new hires while providing mock sales simulations.· In charge of closing down the entire store and balancing POS at the end of each shift in a timely manner.· Dominant focus on world-class customer service and sales skills.· Volunteered to work and managed sponsored community events for over 100+ hours.
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Education
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University of Delaware - Lerner College of Business and Economics
Bachelor's degree, Major in Marketing and Minor in Organizational and Community Leadership